Marketing

7 Online Guerrilla Marketing Tips That Feed Your Business

102 comments

How Hungry Are You?

That’s something I heard Gary Vaynerchuk say back in 2008 when I was in my early stages of understanding online marketing.

Believe me, I was extremely hungry both in a literal sense, and in a business sense.

At the time I was (insert sappy story here) recently laid off from playing arena football after I got injured in a game.

I was in a full arm cast for six months after going through surgery.  I didn’t have a job, zero income coming in, little work experience, no college degree, no influential relationships, no credibility, I was too young, wasn’t connected with the “cool kids” in the industry, and to make things worse I was sleeping on my sister’s couch for a year (which was a big help for my confidence with the ladies… not!)

Move Past The Sob Stories

This isn’t about sharing my sob story, or you sharing yours, for that matter.  This is about how to market your products, services, company, or yourself more effectively to increase whatever it is you want to increase.

However, for those who feel like they aren’t in the place they want to be with their business or career, here are two things you should think about:

1. Passion – If you are passionate about the things you are doing (even if you are in a crappy situation financially, etc.) then the tipping point will come if you:

a. Work your ass off

b. Create powerful relationships in your industry

c. Take massive action towards measurable goals, and

d. Follow up like a mad person.

If you do those things, (plus be willing to adapt, and tweak/test along the journey) then you will be fine in due time.  As in fact, most things take time to be great.

2. Non-Passion – If you are not passionate about the things you are doing while you are in the crappy situation… then fail fast and move on until you are doing something you love!

Online Guerrilla Marketing For Business

Now that we have established that you should be marketing something online that you have a passion for, let’s get to the good stuff.

I’ve been using social media and applying a number of different strategies to market my products and services online for a few years now.  I’d say I have seen tremendous growth in my two businesses and personal brand in a fairly short amount of time.  Before I share some of my strategies, let’s talk more about the concept itself.

What Is Guerrilla Marketing?

Let’s take a look from our old friend Wikipedia where the definition of Guerilla Marketing is this:

“The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget.”

In short, guerrilla marketing means doing something interesting or different to promote your business instead of spending money on marketing or advertising.

Sounds easy and fun right?

If you create the right game plan, then it will be extremely fun as most of the time you will get great results without having to spend much money.  Sounds pretty sexy for someone who wants to bootstrap their business and has little or no cash to start.

7 Online Guerrilla Marketing Tips

You ready to go ape on your competition and feed your business?  Let’s do this then.

Here are 7 unique, free guerrilla online marketing and social media strategies that can drastically boast your business and increase exposure:

1. Create a LinkedIn Group

I love LinkedIn.  It’s the most powerful social networking site on the planet for your business.  The LinkedIn groups feature is probably the most powerful ways to get more exposure, more leads and more sales.  I own a number of LinkedIn groups but one in particular has over 30,000 members, including some of the top sports executives in the world.  I leverage this group to promote not only SportsNetworker.com, but also my paid monthly membership site the Sports Executives Association.  With zero marketing dollars I was able to get close to 300 members in my first week by sending a message to my LinkedIn group.  Don’t have a group yet, make sure you read my post on why you should start a LinkedIn group here as it’s one of the most powerful ways to build an audience of potential customers.

2. Throw A LinkedIn Event

I know I should jump into another site besides LinkedIn, but the reality is that LinkedIn events application is more powerful than any other social networking sites.  I’ve had over 1,000 highly targeted, industry specific, business decision makers RSVP for one of my events I promoted on LinkedIn and over 600 people showed up, and paid to attend.  That was just one event, and I’ve thrown over 20 using LinkedIn events to promote them.  The truth is, you can leverage your group to promote your event, get a ton of people to meet up in person and you get to be the champion behind it all.  Pretty cool huh?

3.  Give Away Your Product For Free

One day I wrote a post asking people what their biggest success story was on LinkedIn. I wasn’t happy with the lack of responses early on in the day, so I tweeted out a message similar to this:

Anyone who shares a comment on my blog in the next 30 minutes with their biggest LinkedIn success story will receive a free copy of my LinkedIn ebook, a $20 value”

The responses were pretty amazing.  I got close to 50 comments in a 60 minute time frame, everyone was retweeting the article for me, and people were rushing to leave comments.  I ended up getting around 10 sales on my ebook that day from those who didn’t get to the party in time, built my list of over 50 new opt ins, plus had 50 new emails from people I sent my ebook to.  They all emailed me back with huge appreciation for getting my product for free, and went on to spread the word online even more after that day.  A number of those winners also have come back to attend my webinars, and to purchase high end products from me.  Needless to say, it got the word out and it worked.

4.  Host A Free Webinar

Although most webinar services do cost a small monthly fee, there are some that are free and others you could start off with a free trial for a month like with GoToWebinar (the platform I promote and use for all of my webinars).  Webinars are huge right now, and they are the easiest way to connect with your audience, build your list, and generate more sales.  Simply put, if you have a product or service and don’t feel like spending money to go to events, then host your own where you can connect with people live from around the world.  Want more webinar marketing tips, then click here.

5.  Create More Videos

Videos are more and more becoming the main thing Internet users consume, and it’s hard to deny this when YouTube is one of the top 5 most trafficked sites in the world.  In a world where people’s attention spans are getting shorter, and clicking “play” is much easier than reading, creating videos is a no-brainer.  Make your videos entertaining, educational, or inspirational and over time you will start to see a notice in the attention you or your business is getting.  Need some ideas for video?  Check out Gary or my man David at The Rise To The Top.

6.  Stand Out or Pop Up

Do something different on your site.  Don’t have the same look or feel that other sites have in your niche.  Be you.  Be unique, and give people a reason to come back each day.  If you want more leads, then you can give away a free gift and use Popup Domination to grab the visitors attention and capture their information.  You want more leads right?  Then you need to create some type of funnel online where people can give you their information.  Giving something away for free gives you this option, just make sure it’s some of your best content possible or they will never come back.

7.  Launch A Contest

I’ve yet to launch a big contest and test this for myself, but a number of my friends have and it’s given them a ton of exposure, increased their numbers, and  helped them launch their company.  Want a good example for how to run a contest?  Check out my friend Travis Campbell who ran one over at Marketing Professor.  If you set up the contest the correct way and get a few people on board to spread the word then it can make a big splash.

More Guerrilla Marketing From The Expert

I don’t have a background in guerrilla marketing by any means, but I’ve been using free tools, sites, resources and my time to create awareness about my products for a while now without ever studying the basics.  I was fortunate to interview one of the leading experts on this topic at the last Blog World.  His name is Mitch Meyerson and he has written countless books on guerrilla marketing including Guerilla Marketing on the Internet with the father of guerrilla marketing Jay Conrad Levinson.

I sat down with Mitch to learn more about how you can get the most out of guerrilla marketing online.  Check it out here:

Now that you know you can generate more leads and sales online without having to spend any money, what are some other creative *free* marketing strategies or tips you could add to this post?

What have you specifically done to create awareness and generate more sales that didn’t cost you a dime?  Who else is doing creative things online as well?  The more you openly share in the comments section below, the more the rest of the viewers can take away from your experiences.  And the first 100 people who leave a comment, will be sent a free copy of my LinkedIn Marketing ebook as well (but only until we reach 100 comments).  How’s that for making you go bananas? 😉

Image Credit: NoIdentity

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97 comments
ValerieAsch
ValerieAsch

Awesome!!!  Thanks for the tips.  We just opened KURMA Freedive Camiguin on Camiguin Island, Philippines.  I am the first WSF/RAID Filipina Freedive instructor and we are looking for ways to make this boom as this is our Passion x10. :)  So thanks for this and maybe you want to plan your next vacation in paradise. :) 

djdudette
djdudette

I set up my baking blog 'Conman Cakes' last year and to get the name out there I ran seasonal campaigns for Easter, Hallowe'en, Christmas, getting people 'liking' and 'sharing', not to mention dishing out the free cake!

itsCoreyB
itsCoreyB

Ryan Holiday's 'Trust Me I'm Lying' is full of guerrilla marketing strategies. I remember most clearly him tipping off feminist groups about an upcoming Tucker Max book signing, then turning around and tipping off the local news about the resulting scheduled protest, which generated front page coverage for his client Tucker. Insidiously clever!

Gai Comans
Gai Comans

Excellent tips Lewis, I have been using LinkedIn for a while and was looking for a way to leverage the content.  This post has made that really easy.  Thanks again

JohnStafford
JohnStafford

Great article for marketing your business online

JeanMarcS
JeanMarcS

Good ideas for marketing your business.

 

Best!

Madalina Neculau
Madalina Neculau

Hey,

 

Thanks for the advices! Pretty useful in a university project, as well. Keep up the good work!

 

Have a nice day!

DanielleAristizabal
DanielleAristizabal

Great info! I'm new to guerrilla marketing and am looking forward to learning more!

martin10444
martin10444

thanks for sharing its very helpful.

life4us
life4us

im working on a shop right now and I constantly have to persuade my boss to to this and that and this honestly some kind of kills my passion although I really love what im doing and id love to push the shop on the top but its like very passion-consumig to tell them every day what they have to to to actually get ot the top.

Thanks a lot for this stuff though

james_clear
james_clear

Hey man,

I spent some time today devouring a 4 of your articles. Great stuff. I'm planning on creating a few LinkedIn groups this week. Great stuff.

Stay in touch man.

James

besterman
besterman

Hi Lewis, You have given me alot of food for thought. I now need to work out how to create and to generate interest a group around the Insurance market . I was also on your webinar where you have touched on all the socila media outlets available. So now its time to put it all into action and create a plan for where I wish to be by yeras end in 2011. Thanks again
Bruce

DeniseOyston
DeniseOyston

Hi Lwis

I wattended a webinar you ran in the uk and implemented some of your tips. As you said I ended up No 1 in the UK for Internet marketing Consultant and No 5 globally :-)
Thanks I apprevciate it!

Best Wishes

Denise

gdflanagan
gdflanagan

If this is the information you give away in an article I look forward to what else I can learn from you.

MihirGandhi
MihirGandhi

Once again thanks my friend for reminding us the basic s of online marketing. Its like a refresher course having read this article.

PaintingGuy
PaintingGuy

Thanks for the info! Working to improve all social media and have had some success. Def would love to read your book!

jeanaharrington
jeanaharrington

Awesome article - and I have to echo blogjunkie's comment about donating to a charity. Aside from the fact that I just love combining community service with every activity I do, aligning your business with a local charity (or multiple) is a great way to show that your business doesn't only care about making a profit, but also that you care about enhancing the community where you're based. It's a great way to connect with an untapped audience, create awareness of your brand and ultimately drive sales. And who doesn't feel good about donating to people in need?

jeanaharrington
jeanaharrington

Awesome article - and I have to echo blogjunkie's comment about donating to a charity. Aside from the fact that I just love combining community service with every activity I do, aligning your business with a local charity (or multiple) is a great way to show that your business doesn't only care about making a profit, but also that you care about enhancing the community where you're based. It's a great way to connect with an untapped audience, create awareness of your brand and ultimately drive sales. And who doesn't feel good about donating to people in need?

DStro
DStro

The power of social networking is unbelievable ... and that passionate section, well I am living proof it's true. In my field, if you don't have passion, your determination and drive to succeed can fade quite fast...

tinafalasca
tinafalasca

Great information Lewis! I agree that the more information you give away to your clients for free, the more likely they will come back to spend money with you! Seems counterintuitive, but it works. There will be those who think they can then do it all themselves, but I've found those are not the best clients anyway - freel free to take the info and do as you wish.

LawtonChiles
LawtonChiles

Thanks for reminding us that this stuff indeed does work and most of it is FREE.

bobcardenas
bobcardenas

"LinkedIn Master Strategies" was wonderful as are these tips. I look forward to learning more from you. Thanks!

Dunkin_Columbus
Dunkin_Columbus

Great tips Lewis! One of my goals is better utilizing LinkedIn...so I hope I am in the first 100!!! Thanks for sharing.

JeffBlairACE
JeffBlairACE

OK, I've been building my Linkedin profile and connectuons for some time now. What is the # 1 thing that you all do with Linkedin that creates real value for your network? I saw Lweis live in Philly at the Gitomer social media seminar. You has some good tips Lewis.... what's your # 1 tip for today?

mccJustin
mccJustin

I think some people mistake guerrilla marketing as a scammy because some 'get rich quick' types have framed their schemes in this way. The truth is, all guerrilla marketing is about being visible in ways most are invisible.

Excellent article on being visible Lewis. And, well done, on the comments push for the ebook!

Justin

mccJustin
mccJustin

I think some people mistake guerrilla marketing as a scammy because some 'get rich quick' types have framed their schemes in this way. The truth is, all guerrilla marketing is about being visible in ways most are invisible.

Excellent article on being visible Lewis. And, well done, on the comments push for the ebook!

Justin

ksalemi
ksalemi

I've been on several of your webinars and can't believe all the great information you give out. It makes so much sense, and while some of it is an "I knew that," it's good to have the confirmation or reaffirmation. Hearing how it works just drills in the need to step and and DO!

iSpintheWeb
iSpintheWeb

It's too bad so many people don'tknow knew the true value and worth of a presence on LinkedIn. LinkedIn is going to play an integral role in our employment branding. Even I only get a fraction of the benefit out of it...just gotta make that time! Thanks Lewis for all your advice!

Wordzopolis
Wordzopolis

Lewis,

Great advice. I recently found your blog and it has showed me how using LinkedIn can increase the success of my business. I utilize this service but your posts have showed me that I not doing enough with linkedin and how many opportunities I am missing out on.

Thanks,
Jenn

SportsTriviaGuy
SportsTriviaGuy

Terrific advice, Lewis. What I believe has really worked for me on LinkedIn is being genuine and considering the professional needs of others. Whether it's answering questions in the Answers section or facilitating connections, I believe in the adage that the more you give, the more you get!

JonFMoss
JonFMoss

Lewis is spot on here. It still amazes me how people think LinkedIn isn't for them. If, in your work (whether it be as an employee, employer, entrepreneur, self-employed, contractor, job seeker or non-profiteer) you deal with people (internally or externally) then this social networking site is for you. It's the site for grownups doing business.

FutureExpat
FutureExpat

Lewis, I just looked at the way you combined all your offerings in your LinkedIn profile. Very nice! I'll definitely have to rework mine. . .

Josh
Josh

The ideas I have gotten from you in the past few days have been incredible. I am a business coach currently helping a company grow and we are planning an event. Just the idea of using LinkedIn events was entirely new to me and I'm sure going to pay off greatly.

Davido
Davido

Lewis, Just added keywords to my LinkedIn . Such a simple and easy thing to do!

Patrippia
Patrippia

Just discovered you through Kate Buck who sent me an invite to your webinar tomorrow night http://www.freesocialmediawebinar.com/ but sadly, I can't make that. So I googled you instead.
Awesome that I cn make a comment in time to get a copy of your Linked in Mster strategies. I expect it will show me how to maximize a prescence there - very few seem to be doing that - particularly among the people I know; they/we sign up, post a resume of sorts and that's it. I'm really looking forward to lreading your book and acting on your recomended action steps.
Thank you.

Milo
Milo

Nice timing Lewis. I finally did a few basic things like adding a photo to my Linked-In profile today, even though I signed up months ago. I think my tip would be to form a small mastermind group of supportive people, to share ideas and get feedback. It can be invaluable when you're starting out.

PaulCunningham
PaulCunningham

Video (Youtube), Facebook, and LinkedIn. I've been underutilising them for far too long, and now I think they could become the three biggest marketing channels for my blogs.

@TheArkLady
@TheArkLady

I focus on engagement but have to admit that I am a little behind over on LinkedIn. One of the things I do is help others when they ask and interact with my community. This pays off over time. I've experimented with podcasting and doing videos but have not found the right mix yet.

What I do find works well is to interact with my subscribers or people in my groups. When I make my subscribers stars (by using their name and questions) it creates a lot of excitement plus loyalty.

One of the things I'd like to see from some of my LinkedIn buddies is genuine interaction. A lot tend to drop by to promote but fail to engage.

@TheArkLady
@TheArkLady

I focus on engagement but have to admit that I am a little behind over on LinkedIn. One of the things I do is help others when they ask and interact with my community. This pays off over time. I've experimented with podcasting and doing videos but have not found the right mix yet.

What I do find works well is to interact with my subscribers or people in my groups. When I make my subscribers stars (by using their name and questions) it creates a lot of excitement plus loyalty.

One of the things I'd like to see from some of my LinkedIn buddies is genuine interaction. A lot tend to drop by to promote but fail to engage.

RandyMacdonald
RandyMacdonald

I've used webinars for promoting my real estate email services business, but the most common flaw I see in webinars is the host not making them interactive enough. Because most webinars I attend are so one sided, non-interactive and propaganda-ish I usually half listen to them while doing other things. Think about if you were on a first date. If all you did was talk about yourself the whole night, you wouldn't get a second date, even if you're smoking hot and rich! There are lots of ways you can get people more involved in your webinars. You can ask questions of your audience periodically. You can regularly solicit comments from them. Ask them about their specific challenges, successes and failures in the topic at hand. Chances are multiple people in the audience have experienced the same things. People can respond either by text or by voice with GoToMeeting webinars. Follow through with your agenda but also go a lot with what they want to talk about. People are really an open book if you take the time to read them. It's like Dale Carnegie says : "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you." I have consistently seen the specific prospects who get involved and interactive during a webinar soon after make high level purchases. It also makes your webinars more fun to conduct. Try it out!

KevKaye
KevKaye

Nice list Lewis, there is defintiely some good info there. I'm unsure if this has been shared already (theres a lot of comments), but I like hosting a challenge. Invite people to take part and document their progress alon gwith you. Pat Flynn is doing exactly this with his niche duel. Not only is he providing a ton of great content which is building trust and authority for his brand, but he's getting return visitors and tapping into other audiences on other blogs.

MichaelSheehan
MichaelSheehan

I have generated unlimited leads with my LinkedIn group, linked local akron. I also reached out and participated in many groups. Being genuine and asking about my others do will lead to more sales.

writeeditproof
writeeditproof

My best tip is to spend as much time as possible creating real relationships within the groups I belong to. It's fun to get to know interesting people and it helps business as well.

a_creative_life
a_creative_life

Like Susan, I have separate lists for the various things I'm creating. I email my general list to let them know to sign up on the targeted list if they're interested. Then I poll my list to see what they want.

nealhopps
nealhopps

My biggest tip is to stay out of boxes. I have found as a blogger, marketer, and consultant by staying out of boxes has lead to more opportunities outside of what i'm currently doing and leading me toward what I would I would really like to do.

susangiurleo
susangiurleo

I develop a highly targeted separate email list for people who are specifically interested in my upcoming products. I blast my general list with an email with the gist of "Hey, I'm about to develop X thing. Interested? Sign up below for more information." I remind the general list a few times that I'll be doing this product and to get on the launch list. Then I send my launch sequence only to this highly targeted list. It allows me to market to people who are really interested, and I don't get a ton of unsubscribes from my general list. I also get a conversion rate around 20-25%. It works nicely.

DivaShannon
DivaShannon

Lewis, great ideas for LinkedIn. And I'm happy to see someone promoting something besides Facebook, which I detest ;-)
My guerilla marketing tip is to take a stand. Similar to your suggestion about being unique. When you take a stand, you might turn some people off, but you show your passion and you attract the right people.

LynB
LynB

Interesting ideas Lewis, thanks! I use LinkedIn a lot for connections, but hadn't thought about actually running an event there, so that's a great idea.
I have learnt to (selectively) post my tweets on LinkedIn, which all helps build the profile. And I post in groups occasionally - but I'm now working to refine my marketing so that it's consistent and isn't using every new possibility that comes along. I think that's going to be the name of my game.

legalofficeguru
legalofficeguru

Great ideas, Lewis - I have dipped my toe into LinkedIn (a lot of my market hangs out there, if the statistics I've read are accurate), but I've never actually gotten a real handle on it. Will be anxious to check out your book. So far, I've attracted readers/subscribers mostly via guest posting and Twitter, but I definitely plan on going the webinar route soon.

smartstart
smartstart

If you want to score points, you have to get in the game. And if you're playing to win, you need a great coach. For everything LinkedIn, that would be you Lewis. And thanks for putting your book on the line. I'm looking forward to reading it.

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