Grant Cardone: How to Gain Attention and Turn Haters into Admirers


Welcome to episode 007 of The School of Greatness.

Grant Cardone is the James Bond of business growth and sales.  He’s a New York Times Best Selling Author and unbelievably motivational individual.

The last time I interviewed Grant he blew me away with his passion, positive mindset, and persistent pursuit of greatness.

Since then, I feel like he’s been literally everywhere I look online, so I wanted to learn how he does it, and share with you his strategies.

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The School of Greatness Podcast

Lewis Howes and Grant Cardone

Each time I do a new episode,  I feel more and more alive. I don’t know if it’s the guests I’m brining on or if it’s your feedback and excitement. Either way, I’m going to keep pumping more episodes out for you each week (and don’t worry, the female guests are coming soon!)

Before I share with you what you’ll learn in this episode, I want to talk about the awesome partnership we’ve developed with Onnit.com.  They are sponsoring the show and myself as a handball athlete.  The sport of team handball in the USA is really unknown, so this is one small step in my efforts to get the word out about this sport I love.

They have some amazing products, but there’s two in the first few minutes of the podcast I talk about that really helped me perform at a greater level during a recent handball tournament.  Tune in to listen to what happened and why I think you should check them out.

You also receive 10% off if you use the code: GREATNESS at the checkout page.  Check it out here.

Now let me talk about Grant Cardone! Grant is a guy who has been there and done it before. He’s a best selling author of:

  • The 10x Rule: The Only Difference Between Success and Failure
  • Sell or Be Sold: How to Get Your Way in Business and in Life
  • The Closer’s Survival Guide
  • If You’re Not First, You’re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

He talks a lot about sales strategies and how to dominate your market; how to grow your business, how to be successful and the difference between the mindset of a winner over a loser.

In this show you’ll see some similarities in the struggles between Graham Holmberg (from episode 005) because they both have a dark past that they went down.  They both made a lot of mistakes and were having serious challenges early in their life. You’ll notice that both Grant and Graham made a decision to make a shift in their life and seek greatness.

In This Episode, You Will Learn:

  • How Grant and I first came in contact via Atlas Media Crew
  • The story of Grant’s upbringing as a lower-middle class kid and losing his father and older brother
  • The impact of his mother’s fear of the future and fear of scarcity on his outlook for the future
  • The core roots of his drug problem and how he found himself in a bad place at 25
  • How he turned it all around and never looked back
  • Why Cardone’s projection of confidence is the key to attracting success
  • “Please give papa the money!”
  • The Process for Success: Attention, Criticism, Hate and Admiration.
  • That without attention, you’ve got nothing
  • Your haters are helping you! Multiply the haters!
  • How Grant measures greatness
  • Grant’s most important step for seeking greatness
  • How to become a great sales person without being “Salesy”
  • The number one thing you need to be a great sales person
  • The importance of “clean hands” in how Cardone keeps confidence in himself
  • “if you have a problem with the idea of selling, you’ll be a slave in this world…”
  • That you’ve got to invest every penny in yourself.
  • To “…go big and go fast, and if I had one of the two, I’d go fast!”
  • That “ballin’ ain’t cheap”
  • Plus much more…

Continue Seeking Greatness:

Did you enjoy the podcast?

🙂 Please leave us a 5-Star iTunes Review


What’s the biggest lesson you took away from this episode?  Do you find yourself a hater  or more of an admirer to his message?  Please share openly in the comments section below.

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Grant is a great guy. I can really relate to the story of his teenage years. As he said, sometimes you just gotta take that decision to become successful.


Great podcast you've got going, Lewis.  I dig it.  This one was so great.  Thanks for introducing me to Grant.  I hadn't heard his stuff before or anything.

Just left you a five star in iTunes!


This is great stuff Lewis and Grant. I love both of your guys work. Ballin' Aint Cheap!!!


Thanks for introducing me to Onnit, very excited to try out their products. I'm also planning to do the Clean Program next month, glad to hear you had great results! Ballin' ain't cheap! 


Well done @LewisHowes Fascinating insights on sales.  Love anyone who flips a model on it's head.  Was intrigued with his approach to stating his price up front.  Got me thinking of how annoying I find it when people are selling a product and don't reveal the price until you click the buy button...I personally dont' buy from anyone who won't prominently display the price up front...it's a sneaky way to try and get people to buy...but it's shady.


The biggest lessons learned here is  to be vigilant about our own thoughts and the desire for continuous learning. The most inspirational part is that Grant has managed to overcome some big obstacles in his early years and have achieved great success :). 

Beau Pierce
Beau Pierce

Love it guys!!! Keep rockin the world!

LewisHowes moderator

 @AshleyCline you'll love Onnit, they've got some amazing stuff I've been using.  Let me know what you think after you try Hemp Force... I think you'll dig that one for sure :)  and yes, CleanProgram.com is where its at! 

LewisHowes moderator

 @deanfromcanada I like his model also... although he mentioned it doesn't make sense with webinars, but I still like the model in general. 


 @LewisHowes  @AshleyCline I'll let you know - I've always been a SFH fan for my protein shakes, but I am open to try others! I'm going to order the heavy hitter package and try everything out. 


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