Storytelling is an important part of everything you do.
Whether you’re trying to sell something, speaking, or building relationships, you can’t ignore the power of story.
It’s what causes us to have an emotional connection to something.
Magic is an art form that uses storytelling.
It’s not just about magic tricks.
It’s about what you feel while you’re watching the trick.
It’s about what the magician is telling you that changes your memory of the event.
And it’s about how you take what you’re seeing and relate it to your story.
How can you use the power of magic in your own life?
On today’s episode of The School of Greatness, I’ve combined lessons about capturing your audience from some of the greatest magicians alive: Penn Jillette, Oz Perlman, Julius Dien, Derren Brown, and Lior Suchard.