Influence is a very powerful thing. It can be used to change an individual’s impression or used to move the masses.
It’s something that can be done for good or for bad. Too much of it is a dangerous thing, but not enough will leave you stuck in one place in life.
On this episode of The School of Greatness, I have brought on someone I’ve wanted to have on for a long time: Lior Suchard.
Lior is an amazing mentalist, who uses his power of influence to entertain the masses. I’ve seen him live, and I was so glad that he was final able to come into the studio and blow my (and Christine’s) mind!
Lior explains his process of influence and how he is able to use how “power” for good instead of evil.
We discuss such topics as how he can create the illusion of more senses. We talk about the difference between a magician and a mentalist, and how YOU can tap into your intuition.
I have to admit, my mind is still spinning after this one. You’ll want to listen to it, and if you can’t believe your eyes, watch the video and you’ll see the proof of what happened.
So get ready to tap into your powers on Episode 673.
Lewis Howes: This is episode number 673, with mentalist Lior Suchard.
Welcome to The School of Greatness. My name is Lewis Howes, former pro-athlete turned lifestyle entrepreneur and each week we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now, let the class begin.
Ronald Reagan said, “There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.”
Welcome, my friends, to The School of Greatness Podcast, we’ve got my friend, Lior Suchard, who is considered to be the world’s greatest mentalist. His mind blowing performances of thought influence, miraculous prediction and startling mind reading, have made him the most sought after mentalist on the planet.
He entertains audiences all over the world, which has brought him a list of fans stretching from A-list Hollywood celebrities, to heads of state and notorious businessmen and billionaires. Lior has left live audiences in awe, all around the globe, performed in more than fifty countries and been featured on numerous TV specials.
When I watched him perform live years ago, I said, “I have to connect with this guy more. I have to learn about how he does this, and I got to get him on my show.” And we made it happen! Today is the day!
And what we cover is, how to use the five senses that we all have, to create the illusion of more senses. How do we create that illusion. Also, the difference between a magician and a mentalist, the power of storytelling to influence people. How to tap into your intuition, because you have a powerful intuition but you’ve just got to learn how to cultivate it more, and easy ways to become more influential immediately.
And, you’re going to see my mind get blown here, in a second, from what Lior does with me. And, also, make sure to watch the full video, if you go to the show notes, lewishowes.com/673, you can watch the video of him blowing my mind, and Christine’s mind as well, who you’ll see on the video.
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A big thank you, again, to our sponsors and I’m super excited about this one! It’s all about how do we tap into our intuition, how we influence people, how do we master all this, in one place, with the one and only, Lior Suchard.
Lior Suchard: I’ll give you a challenge. The challenge is, that the narrative of a mentalist is always the same. It’s always, “What’s the lottery numbers? Can you make my wife disappear? Can you get the 20 pounds less? Can you do this? What’s going to be tomorrow?”
That’s the e-mails that I get, all the time. So, if I think if we can go more creative about the thing that I do, which is similar to the thing that you do, in a different way. It’s very similar. We can talk freely. So, whatever you want.
Lewis Howes: Yeah, what is it you think you do?
Lior Suchard: Well, I describe it as using my five senses to create experience of more senses. I know how people think, I don’t know what you’re thinking, I know how you’re thinking.
Lewis Howes: Based on what?
Lior Suchard: Based on principles of underground psychology and non-verbal communication, understanding how, I know the process of thinking.
Lewis Howes: What’s the process of thinking?
Lior Suchard: Ah! The process of thinking is different from the… You want me to show you what’s the process of thinking?
Lewis Howes: Sure.
Lior Suchard: I’ll give you an example. Give me your phone, let’s try.
Lewis Howes: Sure.
Lior Suchard: What I’m going to do, I don’t want you to see this, so I’m going to go to a website that you know. Tell me if you’ve heard of this.
Lewis Howes: Google?
Lior Suchard: Exactly! Wow! You read my mind, it’s unbelievable! And I’m going to search something here which you, I mean, just look here, this would be nice. I hope this works. You know what, we’ll leave it for something else. I’ll leave it here, I’ll do it again in a few seconds. Let’s just continue talking.
Lewis Howes: Okay. How do you really start to understand people with the five senses?
Lior Suchard: Well, you know how I open my show, I tell people I use three techniques, mind reading, mind influencing and bulls**t. So, I use a variety of techniques. Sometimes it’s hard to explain exactly what I do, how I do it.
If you think about it, it’s very simple. I mean, if I give you a dice and tell you, put it in your hand, and shake it, and you don’t know what the number is, because nobody knows the number. And I don’t know the number, but if you look at the number, if you finish and you look at the number, because now you are looking at the number, now you are starting to transmit.
Now, I don’t know if this is the transmitter?
Lewis Howes: Turn it off. Turn it off!
Lior Suchard: Turn it off. But because I learned how people… You think of six, I think, yes?
Lewis Howes: Yeah, yeah.
Lior Suchard: Now do it one more time. Do it under the table, under the table, so now it’s completely… So, really, it has nothing to do with luck. I don’t know the number on the dice, but go like this and take a little peek, take a little peek.
See that? So now I know it’s the two.
Lewis Howes: [Laughs] Yes!
Lior Suchard: And one last time, just to make sure. You know what, you can do it here on the table. I’ll turn my back, you choose a number, make a choice and cover it, so it’s going to be completely fair.
Lewis Howes: Okay, I just choose a number?
Lior Suchard: Yes, choose a number. Tell me when you have it. So, I’m not going to look. You got it?
Lewis Howes: Yeah.
Lior Suchard: So, here’s the thing, so now I’m trying to analyse you, so because you are sceptical, you’ll probably stay on two.
Lewis Howes: [Laughs] It’s true! Oh my gosh!
Lior Suchard: And one last time, just for fun. One last time just for fun. So we had six, you had five, you had two, you had two, and I think that after those I think you’re done. I’m looking at the wall of fame here.
Okay, you got it?
Lewis Howes: Yeah.
Lior Suchard: I think you will go with ah, this time you will go with number one.
Lewis Howes: Oh, my gosh!
Lior Suchard: So, it’s all about understanding how you think.
Lewis Howes: Wow! Now how did you understand the way I thought?
Lior Suchard: Some of the things I don’t know how to explain, because, for me, it worked the opposite. When I was a child I used to play this game, and it was reversed, so I could look at people and say, “Oh, you’re thinking of four.” And they would say, “Yes! How did you know that?”
And then I came to a conclusion that the overall body language, the overall thinking basically tells me, not tells, more like transmits. Not even transmits, I don’t know, it’s like a subtle thing that I know what number are you looking at.
Lewis Howes: Yeah, you can see what I’m going to be thinking next. So, are you really going to rock, paper, scissor then? Because you’re going to analyse the next move I’m going to make.
Lior Suchard: It’s possible, it’s possible.
Lewis Howes: Interesting.
Lior Suchard: I never tried it, but it’s based, if I work on that, I’ll probably…
Lewis Howes: If I did it one more time, do you think you’d be able to get it?
Lior Suchard: You want to try?
Lewis Howes: If I put the dice one more time on the table, do you think?
Lior Suchard: I’m going to try.
Lewis Howes: Or if I just guessed a number.
Lior Suchard: Well, guess the number is just luck. We have the same chance to guess the number, but you have to know the number.
Lewis Howes: Oh, I see.
Lior Suchard: I’m going to turn my back.
Lewis Howes: Alright, got it.
Lior Suchard: You got it?
Lewis Howes: Yup.
Lior Suchard: Do you know the number?
Lewis Howes: Yeah.
Lior Suchard: You don’t know the number?
Lewis Howes: I do know the number.
Lior Suchard: Really? I’m trying to analyse. You will go with number four.
Lewis Howes: Oh my goodness! That’s crazy! Okay! You got it right, every time. Now how are you influencing that? Or how are you…?
Lior Suchard: That’s not influencing, that’s reading.
Lewis Howes: How do you know I’m going to be thinking that next number? Or is it thinking I’m going to be thinking that? Or is it, once I’ve chosen it, then you read it?
Lior Suchard: It’s like when I tell you, for example, “Don’t think of a pink elephant,” you immediately think about it. And all the viewers right now, are thinking of a pink elephant. So it’s the same thing. When you watch the number, four, you can’t think of three. You can’t think of five.
And now you know, it’s like a poker tell. When you look at it, I know what’s a four, I know what’s a three, I know what’s a two, I know, I trained years.
Lewis Howes: You’ve practiced it enough.
Lior Suchard: I’ve practiced it. It’s like playing the piano, you know? Everybody can learn to play the piano, but not everybody will be Mozart. So, I mastered the whole concept of understanding how people think.
Lewis Howes: Now, if it’s a one through six, it’ll be easier than one through a hundred.
Lior Suchard: Same principle.
Lewis Howes: Really?
Lior Suchard: Same principle, I’ve just got to be more sensitive.
Lewis Howes: What? So if I was throwing a 1 – 100 dice, theoretically?
Lior Suchard: So, for example, in my show, I have an act where I have someone hold a coin in one of their hands, and I guess which hand has the coin. Every time, and it makes the audience laugh because I talk about body language.
But somewhere inside their mind they’re saying, “Okay, it’s a fifty-fifty chance,” and then I bring thirty people on stage. And now you have one to sixty, and one of them is holding the coin. And now it is much more difficult, but I am looking at them and I point to a person, and that person usually holds the coin.
It’s the same concept, you know, before we started, we talked about magician versus mentalist, and I thought about what to tell you about that. When you watch a magician show, you are amazed, you are blown away, just like here. You were like, “Oh my gosh! How did that happen? How did you know it? What’s going on?”
But you know, somewhere, deep inside your mind that he didn’t kill the girl, saw her in half and then brought her back, right? And you know that when she levitated, you know it’s not something from quantum physics, defying gravity, thing.
You know there’s a trick. You don’t know what is the trick, but you know it’s not real. You know it’s an illusion. When you watch a mentalist show, there’s another factor of belief because, you will ask yourself, “Is it really? Is it true or not true?”
Lewis Howes: “Is it a magnetic dice?”
Lior Suchard: Magnetic dice, “Can you do it with my dice?”
Lewis Howes: Right, right.
Lior Suchard: The answer is yes, but there are lots of more aspects than this wondering. So, there is an element of belief, there’s an element of… It’s the same thing, or similar to what happens in our brain when we talk about religion, when someone believes in God or not believe in God. You go out and you ask yourself, “Is it real, or is it not real?” It’s not just a trick.
So, that’s the main issue between a mentalist and a magician. And there’s not many mentalists.
Lewis Howes: There’s not many? How many are there? That are world class, in your mind?
Lior Suchard: Not a lot. I think there’s less than ten very good ones, very good ones.
Lewis Howes: Really? Who’s someone that you’re inspired by?
Lior Suchard: Talking about Derren.
Lewis Howes: He’s amazing.
Lior Suchard: Derren is amazing, from England. Another, Israeli, Haim Goldenberg from Canada, who is a good friend of mine. There’s two in Israel who are very good. I mean, there’s Uri Geller who started the whole concept. You know the name?
Lewis Howes: No.
Lior Suchard: Uri Geller, in the seventies, Israeli, he took the concept, the first one, who took it to the stage. He used to bend spoons with the mind. So, every time you think of spoon bending, you have something about…
Lewis Howes: Yeah.
Lior Suchard: That’s him, he was the one who did it. He became huge all over the world, he was a personal friend of Michael Jackson and Jon Lennon and he was consulting them. He used to find oil, according to what he says, of course. He claimed to find oil with his mind, help companies, and advise companies.
He was the first one who started the whole concept of taking the power of the mind, bringing it to the stage and entertainment. And what I did with it, because I was always very funny, I always like to make fun and entertain people, I love the high energy of entertainment, and I love to be creative.
So, I took the concept and developed lots of creativity around it. And that what you have seen, the live shows and the TV shows and all that. So it’s a lot of fun.
Lewis Howes: Wow! What’s something that someone’s done that you think has blown you away, personally? Because I feel like you’ve seen it all, you know how a lot of people think, you’ve learned their psychology, and things like that.
Lior Suchard: If you think about it, again, I go back to magic, a magician can do four things, any magician: He can make something appear, from nowhere, or disappear, or transpose, or levitate. That’s it.
Lewis Howes: In lots of different ways.
Lior Suchard: Exactly, so that’s like four pillars. Now, with what I do, same four pillars. I can read something, I can influence something – or guess, it’s more like a reading – I can predict something, or I can make things move, like the spoon bending or telekinesis stuff, brain power.
On that, you build a story. Different stories. It’s like you talk about motivational speaking, okay. Thinking positive, it’s a fact, people need to think more positive. But every person takes it to how they see it, and how they look at it. At the end it’s all about mindfulness and getting yourself into the right position.
Same thing here. It’s four elements and I build the story, the crazy story around it. And I give you, in the middle of the story, I give you traps and I give you ideas and I give you, “Oh, I know how you did that!” And then something coming that blocks, and so it’s a show, it’s a live show, it’s to entertain people.
And when I see, and this is the truth, when I see people wondering, and here’s an interesting thing – I don’t think anybody has talked about it. What is a sense of wonder? What is it? What do you think is wonder?
Lewis Howes: What is wonder?
Lior Suchard: When someone is wondering?
Lewis Howes: They’re curious.
Lior Suchard: But you laughed with, “Oh, my gosh! Oh, my gosh!” Some people will cry. Some people will go like this, “Hah!” and some people will just, “Hmm?” And, I mean, we know.
Lewis Howes: It’s emotion, yeah.
Lior Suchard: Exactly. You know, laughter, it’s universal, it’s laughter. Sadness, you know it’s the opposite. Angry, you know it’s like this. Wonder is very individual. If you think of wonder, not everybody will go like this, “Hah!” not everyone.
Some people will go like this, some people will be shocked. Once I had a show and nobody clapped their hands at the end, and I felt sorry and they said, “No, you don’t understand. They were too shocked.”
Lewis Howes: Wow!
Lior Suchard: So I had to reprogram the show to get to applause. So, it’s very interesting, if you think about it. And when I see the audience, wondering, becoming children again, that’s amazing, and that’s why I do what I do.
Lewis Howes: Do you feel like you had a good childhood?
Lior Suchard: Define a good childhood.
Lewis Howes: Well, you say you wanted people to be like children again.
Lior Suchard: I believe, you know, I have two children of my own, and the children, did you see there’s an amazing scene from the movie, The Prestige. You see a magician taking a little bird and he goes like this, and the bird disappears, and the audience goes, “Hah! My gosh!” And the bird appears in another place.
So, everybody is clapping their hands, and the little boy is asking, “What happened to the first bird?” And really the magician had like a mechanical something that he kills the first bird, or something like that.
But children have a sense of wonder. They touch the iron because they are curious, and then they get burned. And I see my kid is doing something from Lego and he’s like, “Look what I’ve done! Look what I’ve done! It’s amazing!” And they have this.
When we grow up, we start to lose this. You go into the books, you have your work, and, you know, everything in the news and we start to lose this amazing feeling.
Lewis Howes: Of wonder.
Lior Suchard: Of wonder. And I’m here to get it back. And you know, I don’t do name dropping, but you know some of the people that I perform for. It doesn’t matter who you are, it could be known, unknown, rich, poor, everybody is levelled and they have the sense of wonder, which is amazing. It’s wonderful feeling.
Lewis Howes: How old are your kids?
Lior Suchard: Four and two.
Lewis Howes: And do you perform mentalism on them?
Lior Suchard: It’s hard, because mentalism is very, sometimes it’s not visual, it’s not like magic, visual. Sometimes it’s very intellectual.
Lewis Howes: Something you think about later.
Lior Suchard: It’s hard to express it, but working on that.
Lewis Howes: You working on it with them?
Lior Suchard: A little bit.
Lewis Howes: Because you’re not, like, “Voila!” like there’s something in front of you. It’s not an act.
Lior Suchard: Exactly. That’s why, when I do a big show, even when I do a show for 3,000 people, the stage and the screens, the production will be modest. Because it’s not going not be explosions and things like that.
Lewis Howes: Yeah, smoke and all that.
Lior Suchard: There is of course lighting and screens and we have cameras, because it’s all about the interaction, but it’s not going to be, like, fireworks and things like that, because it’s all about what’s happening there. It’s not about how big it is, it’s about how emotional it is.
Lewis Howes: How important is storytelling in mentalism? It’s everything, right?
Lior Suchard: It’s everything, it’s everything.
Lewis Howes: How did you learn how to tell better stories?
Lior Suchard: I didn’t. I didn’t. I’ll tell you a little story. I think it was ten years ago I did a show, and a guy came to me and told me, “I have a show for a company, for Swatch Group, in Switzerland.” Swatch brand. “And I have all the retailers. Do you think you can do something connected to the watch?”
And then I was like, “Hmm…” It’s like, “Ping! I have an idea!” I then started infotainment, which is creating this stuff. I said, “Okay, so I know how to get these things for dice. What if it wasn’t dice? What if it was different messages of a company, and you look at those messages and say, ‘Oh, you are looking at how important it is to connect with the workers.”
And then I find myself talking about the messages, conveying the messages, but in a way that people remember it. So, for Swatch, I took ten people on stage, I told them to, one of the acts, “Hold your hand above your watch, count to three,” and I actually stopped all their watches. Stopped completely.
Lewis Howes: You didn’t touch the watches?
Lior Suchard: I was going like this to them, the watches stopped.
Lewis Howes: But you didn’t touch the watches?
Lior Suchard: I never touched the watches. The audience goes wild. One lady, from those ten people, said, “My watch is still working.” And I started to act like, “No way, what’s going on? What’s going on? No, no, no, no, it didn’t stop?” And I was, “Let me see?” and I was going, like, “Oh, you have the Swatch!”
And that was like a moment, because, then I said, “What do you have? What do you have?” and then I talked about all the other brands that I could stop, but I could not stop the Swatch.
Lewis Howes: Wow! That’s powerful!
Lior Suchard: And the message was, I can’t do it. And it was a metaphor. Of course, by the way, I could stop any of the watches, I just made it look like, I acted as if I couldn’t. And I saw the owner, Mr Hayek is the owner, he passed away, but back then, he was like, because he had 700 people who sell his watches and now he wanted to say how good is the watch.
So, then I found myself flying for lots of corporations, Fortune 500 companies, cyber security. For IBM, I did a competition who is smarter, me or Watson? You know, the artificial intelligence. For Google we did something: Who is faster in searching, master mentalist, or Google?
So, I create this, and I think this works on a principle that if I ask you what were you wearing three weeks ago on Monday, nobody knows. But if I ask you what did you do on September 11 when the plane hit the twin towers, you’ll remember exactly what you did.
Lewis Howes: Can you remember what I was doing? Just kidding!
Lior Suchard: No, but I remember what I was doing. Why do you remember it? Because it was an emotional impact, a bad, negative one. You remember, also, the good things. So when I’m standing in front of a company and I create this sense of wonder, mind tricks, whatever you want to call it, but people are blown away and this is connected to the messages of the new product, you’re holding the new cyber security product that prevents hackers, and while you’re holding it, I can’t read your mind.
And people get the metaphor and everybody remembers the messages, and it’s better than any lecture, it’s better than any powerpoint show. Because people go home, and say, “Oh, this guy, he was talking about the new, blah, blah, blah, of cyber security of the company, and when I held this, he couldn’t read my mind, and when I didn’t hold it, he could read my mind.” So it talks about this.
Lewis Howes: Right. What’s the riskiest thing you’ve every done? Because usually you know, like, it’s going to work, I’m assuming. Like you know you’ll be able to influence.
Lior Suchard: There used to be a time where, one of the acts in the show, I used to have like a Russian roulette. I used to have four bases and one knife, something like that, in the bags. I used to play with staple guns that one of them is loaded, all the rest is not loaded, you mix it up, and then I find it.
And then I took it to a next step, I don’t find it, you find it. So I don’t take it, you take it, and I put it like this and I click it. I did it in a television show in Israel, it was crazy! And then, with time, I felt, I don’t think it’s for me.
It’s not about if I’m right or wrong. If I’m wrong it’s very not for me, but because this is not, it’s very authentic, it might go wrong. And when I do a live show – I just came back from Miami, it was a two hour live show, things got wrong.
Lewis Howes: Really?
Lior Suchard: Yes, but, the audience are not aware.
Lewis Howes: It’s part of the story. Like, “Oh, okay, let’s try something else.”
Lior Suchard: It’s part of the story, I’ll get back to it later. There was a guy, in the middle of the show, he was like a heckler, and he was like, “What’s the name of my kindergarten teacher? What’s the name of my friend?” It happens.
And I stopped the show, and I was, like, I started to tell jokes about him interrupting me. And I said, “I’m sorry, the show is going to be extended,” and I went to him. But at the end of the show, I wrote the name of his kindergarten teacher.
Lewis Howes: Really?
Lior Suchard: Mrs Robinson, it was, I remember. It was crazy, and everybody was blown away, because I have anchors. I know I am first act, second act, third act, but in between I go crazy.
Lewis Howes: But people don’t remember the failures necessarily, because you always tie it around at the end.
Lior Suchard: And, by the way, this is like philosophical psychology. Okay, let’s say that you’re holding – I’m just inventing something – you’re holding a bill and you ask me to guess the serial number. And I go, “Okay, 35699…” whatever, and it’s completely correct, and the audience applause.
Let’s say they do it and I have a mistake in one digit, what’s better? One digit out of the ten or eight digits.
Lewis Howes: I don’t know, I’m pretty impressed if someone pulls it out and you get all ten digits.
Lior Suchard: But in a show, I think, that if I have a mistake, it’s credible, I’m human. I’m like you guys. You get it?
Lewis Howes: Got it. You’re not perfect.
Lior Suchard: Exactly.
Lewis Howes: Because then something’s got to be off. There’s some magic behind there. “I don’t believe you don’t know this person.”
Lior Suchard: Exactly. Sometimes, I get an act, I tell someone to draw something where we are standing back to back, and we draw the exact same thing. And it’s really spectacular. It’s really cool. Sometimes I get the picture so good, that I’m doing a little off, on purpose.
So, he did a house and a tree and a sun. So, I do a house and a tree, but I reverse it.
Lewis Howes: “Oh, pretty close, yeah, yeah!”
Lior Suchard: “Very, very close!” And I think it’s stronger. I think it’s stronger.
Lewis Howes: When it’s a little bit not a perfect match.
Lior Suchard: Yes. Unlike a magician, that you can’t go a little bit, it has to be exactly, because if it’s not, you know, levitating, if it’s not, it has to be…
Lewis Howes: So, on purpose you’ll mess it up?
Lior Suchard: Yeah. I won’t mess it up, I go close, because I think it shows the credibility to the audience.
Lewis Howes: Right. But you really have the exact image in your mind.
Lior Suchard: Sometimes, and sometimes not. You know, and sometimes I’ll not know, and I’ll play with it and go in a different direction, you know.
Lewis Howes: You’ll come back to something else with them and tie it in somehow.
Lior Suchard: Yeah, exactly. That’s part of the show.
Lewis Howes: Why do you keep doing this?
Lior Suchard: I love how people react to it. I really, really, I love to perform. I finish the show, I take a bow and go out, and then sometimes they have an encore or something like that, but sometimes I go back and just go down the stairs, and people come to me for selfies and pictures, and just another thirty minutes of me taking pictures and signing, because I want to hear, and people come to me, “Oh my gosh, you inspire me!”
I don’t think it’s just entertainment, I think it’s also inspiring. I think it’s a little bit educational, because I think my next phase will be getting a little bit more educational. Maybe teaching something, maybe something that will help, not just for fun. Something that will help you.
Lewis Howes: Impact people, beyond wonder and curiosity.
Lior Suchard: Exactly, so they will go home and they will say, “Okay, I want to try to do something, and to be better, to do something.” I love the reactions of people, I love people, genuinely.
Lewis Howes: What do you think it will take for you to do, in order to get people at the end of your performance, an hour, two hours, whatever it may be, to be like, “You know what? I’m going to change this part of my life, to be better.”?
Lior Suchard: That’s the next step, I think.
Lewis Howes: What is that, do you think?
Lior Suchard: I don’t know yet. In the show, you saw the video with Gerry, with the Rubik’s Cube?
Lewis Howes: Ah, yes, Gerard Butler, yeah.
Lior Suchard: So, I gave him the Rubik’s Cube, he mixed the cube, he kept mixing it up behind his back, and then he showed that he solved it. And people were going crazy. So, this is an act that I do in the show, now, with two people. And this is an act about, now you are going to do the impossible now, not me.
Now, again, it’s very philosophical, because of course I’m doing it, I’m helping them, I’m controlling, I’m influencing, but I love to make it look like it’s their moment. So, they go like this and they, “Hah!” they solved it! And it’s really, really cool.
So, I think I’ll add more aspects of that.
Lewis Howes: The impossible is possible.
Lior Suchard: Exactly. I want you to try to guess what he’s thinking, not just me, not just the superstar on the stage. I want you to think of a number and you to think of a number, and you guess the number, and I will show them how it’s possible to do it, and I think this will inspire people to be more positive.
Lewis Howes: Is this a skill that people can learn to get to a certain level beyond where they’re at? Maybe they’re not going to get to your level, but how can we learn to be more intuitive in our own lives, to be able to perceive people or influence people and persuade people, obviously in a positive way, with integrity.
Not getting them to do something negative, but how can we tap into intuition more?
Lior Suchard: I just have to say something: I’m not religious, I’m again, living in Los Angeles, every second you have like psychic stores. I’m really against that. I’m against psychics, I’m against fortune tellers. Some of them using similar techniques like me, but if I look at you and tell you to think of a name, or something, I can guess it.
I can guess it as a mentalist, as entertainment, or I can say, “I’m getting spirits! Blah, blah,” and that’s what they do. So, they take advantage of people’s beliefs when they do it, so I hate that. But, I really believe in karma, in psychological karma, not spiritual karma.
Psychological karma, so first of all, if you give to people, you get back. Definitely. So, I always try to, when there’s a situation, I always say to people, “What can I do for you? How can I help you?” If I can, I will help him, there’s nothing wrong with that, and I’m sure it will come back to me, in another way, and it happens all the time.
There’s some stuff that people can learn. They can learn the basics of influencing, how to create a rapport, the basic of NLP a little bit. How to get more chances of the other person to say yes to you, but it doesn’t mean you’re going to be on stage and guess things about people.
Lewis Howes: But, “How can we use this in our own lives to be better?”
Lior Suchard: Exactly! I think this is the next step for me. I wrote a book about this. It’s called, “Mind Reader: Unlocking The Power Of Your Mind To Get What You Want.’ So, the whole book is filled with lots of mind tricks, mind questions. You’re running in a race, right? You’re running and you just passed second place, which place are you now?
Lewis Howes: You just passed second place?
Lior Suchard: You just passed second place, so now you?
Lewis Howes: You’re in second place.
Lior Suchard: Exactly! But you thought about it, you wanted to say, “First.”
Lewis Howes: Yes.
Lior Suchard: So, how the mind works, you see?
Lewis Howes: Interesting.
Lior Suchard: It’s so interesting. Lots of fun stuff.
Lewis Howes: You also influenced me by putting someone in first.
Lior Suchard: Exactly, exactly. So, I teach about that, lots of fun stories, mind tricks. And in between, there’s a little bit of how to influence people, a little bit of how to be positive, to give compliments to people, for example.
Lewis Howes: A compliment goes a long way. When you give a compliment, it’s like you’re already influencing someone to give you everything you want. In a sense, right?
Lior Suchard: Exactly! I agree, I agree.
Lewis Howes: Is that why you hugged me twice? I’m just kidding!
Lior Suchard: Yes! And I hugged you also!
Lewis Howes: No, it’s funny, because I always lead with a big hug when I meet someone, and I usually hug, like, a second longer than you’re supposed to, but also make it playful and fun.
Lior Suchard: You are talking within Israeli Jewish. You know what’s chutzpah? Chutzpah is a word, you can Google it.
Lewis Howes: I’ve heard of it…
Lior Suchard: It’s a word, it’s like positive rudeness. It’s this, “Heyyy!! How are you?!” And sometimes Americans are germophobics, you know?
Lewis Howes: “Give me space.”
Lior Suchard: “Give me space! Give me space!” Japanese, very, you know? But sometimes there’s a funny thing about Israelis. Never interrupt an Israeli, while he’s interrupting somebody else. So, I have this thing of chutzpah, and it works, I think. I think the hugs.
Lewis Howes: Yeah, embracing, connection.
Lior Suchard: Embracing, it creates an immediate connection. A hug is a universal way to say, “Hey, great to meet you!” or something like that. For Americans it can be embarrassing, a little bit, a little bit, but they see that you’re positive, so it’s all good.
Lewis Howes: What would you say, if there were like, three, four, or five things, your top things, that, if people did more of, they would automatically just be more influential? People would want to be around them more, people would say yes more, or give them more information, or want to work with them more. Whether it be business, intimate relationships, a few things like that.
Lior Suchard: I’ll tell you something. There’s an amazing book called, Influence.
Lewis Howes: Yeah, Influence, by Robert Cialdini, seven things, yeah.
Lior Suchard: Exactly. So, one of the things he talks about, and it’s really interesting, he talks about, it sounds bad, but it’s not bad.
Lewis Howes: Reciprocity?
Lior Suchard: Yeah. So, when you give someone something, he will want to give you back.
Lewis Howes: Reciprocity, the law of reciprocity, yeah.
Lior Suchard: And you can see it from individuals, to countries. So, for example, we have the Israeli government and Turkish government, sometimes they’re like friends, on and off, connected to the situation, Turkey and the Israelis. And sometimes it’s a bad relationship, sometimes a good relationship.
But I think there was a big earthquake in Turkey, and we sent the first special units to help and save them, no matter what was the relationship and the politics. Israel is always, by the way, in Thailand, Israel sent people to help.
Lewis Howes: With the boys, yeah.
Lior Suchard: Always, always, always. And you put politics aside. And then a few years ago we had a big fire in Haifa in Israel, a big, huge fire, and the Turks sent super tankers to help us back. And the next day, the prime ministers can say, “We hate you,” and all this.
And it showed me something interesting. So, the first thing I think, when you are in a group of people, always be the first one to say, “Let me help. How can I support you?” And I’m not talking about giving money to people, it’s just help, in a way. Then it will most likely influence other people to help you.
Lewis Howes: Reciprocate.
Lior Suchard: Exactly. Robert talks about a waiter who gives you the check with a few gums or a smiley face or…
Lewis Howes: Candy, then you want to give him a bigger tip.
Lior Suchard: Exactly.
Lewis Howes: It’s crazy!
Lior Suchard: It’s good, it’s good! The compliment is good, it’s very good.
Lewis Howes: Longer hugs.
Lior Suchard: Longer hugs!
Lewis Howes: Obnoxiously positive, yeah!
Lior Suchard: They’re good, they’re very good! But I think that you need to see the positive things in everything. Everything there’s two sides. Sometimes the positive sides are very, very little bit, but there’s always a positive side. And I see it all the time. I see it all the time.
And the concept of doing something impossible, okay, sometimes I visit kids in hospital, and these are kids that have, I don’t want to say the words, but bad stuff going on with them. And so, I take the Rubik’s Cube, and I take this dice, or I do some stuff and I make them be the hero.
And you have no idea how they light up and they become healthy. Because it was positive. It’s all here.
Lewis Howes: Do you ever wish you couldn’t read people the way you do?
Lior Suchard: Yes, but I’ve felt like it’s not that I’m walking and I’m reading people all the time. I’m very good at understanding people. I’ll give you an example, and I’m going to do something that nobody maybe has done in the interviews, I’m going to use you.
Lewis Howes: Awesome! Christine!
Lior Suchard: Christine. How do you write Christine?
Christine Will: C.H.R.I.S.T.I.N.E.
Lior Suchard: Christine Will, Christine Will, this means you will do something.
Lewis Howes: Christine Will… do something!
Lior Suchard: I’m going to write something for you.
Christine Will: Okay.
Lewis Howes: Gotcha, gotcha, I see what you’re saying.
Christine Will: I believe in this stuff.
Lewis Howes: You believe in this stuff.
Lior Suchard: So, you’re going to keep this.
Lewis Howes: Christine Will do something.
Christine Will: Do you mean in the future?
Lior Suchard: In the future, in the future.
Lewis Howes: Am I allowed to look at it? Or no?
Lior Suchard: No. Don’t look at it.
Lewis Howes: You don’t want me to be able to influence her. I’m going to put it in my pocket.
Lior Suchard: Put it in your pocket, yeah, yeah.
Lewis Howes: He gave me something in my hand, written down. Christine and I did not see it, for those only listening.
Lior Suchard: And what we’re going to do, there’s books over there, and there’s books over here, but don’t choose your books, and more books over here. So, I want you to take two books, one in each hand, from anywhere. Doesn’t matter.
Lewis Howes: There’s books around the room, and Christine is going to pick up two books. Am I allowed to say which books she picked up, or no?
Lior Suchard: It doesn’t matter. So, did it look like a fair choice?
Lewis Howes: Yeah!
Lior Suchard: You can mix it whatever way you want. And now, we’re going to leave with one book, only one book. So, come over here, next to me, to my left here, and it’s all intuitive, right, so just look at me. Just open the book anywhere you want and just go between the pages, just go back and forth, back and forth, and when you want to stop, you just stop.
Does it look fair, Lewis? It looks fair?
Lewis Howes: It looks fair to me.
Lior Suchard: Okay, let’s change position. You want the left side or the right side?
Christine Will: Left side.
Lior Suchard: Left side is here. Can you see the books? Because I want it to be a surprise, but you cannot see it from here, right?
Lewis Howes: We can see the book, we can’t see behind, yeah.
Lior Suchard: Okay, so let me show you some words. So, you see the words. Oh, this is a good word, we talked about it, creative. Or the word, typical, or here I can find. You want the left side or the right side?
Christine Will: Left.
Lior Suchard: Left. Put your finger, because you’re going to do it, put your finger here, and just move it, move it, move it, move it, and stop anywhere you want. You do it, go! You do it! Anywhere you want.
Now comes the best part, because here. Is it fair? Fair? No, keep your finger there. Is it fair?
Lewis Howes: It looks fair. It’s not like he was influencing you, pushing it.
Christine Will: No!
Lior Suchard: She was doing it. I’ll give you a chance to change your mind. Do you want to change your mind? You can.
Christine Will: No, I don’t.
Lior Suchard: Because most people want to change their mind.
Christine Will: No, I believe.
Lior Suchard: Because most people want to change your mind. I’m kidding! You want or you don’t?
Christine Will: No!
Lior Suchard: Because after you’re going to tell yourself, “Oh, my gosh, he gave me a chance to change my mind, and I did not change my mind.” You want to change your mind?
Christine Will: No!
Lior Suchard: You’re sure? Should she change her mind, or no?
Christine Will: No!
Lior Suchard: She’s looking at the word, but…
Christine Will: No! I don’t even know what it is!
Lior Suchard: No, but do you want, or you don’t want?
Christine Will: No! I literally don’t want to…
Lior Suchard: Don’t say it, it’s two words. Now, here’s the interesting part, because you can say the word, what is the word?
Christine Will: Now starting.
Lior Suchard: Now starting. So, you’re in the middle of the sentence, and you went like this, chu, chu, chu, chu, and you went to, ‘now starting’. I saw it also. What’s the chance of somebody knowing that?
Lewis Howes: Slim chance!
Lior Suchard: Slim chance? Can you open the…
Christine Will: No chance!
Lewis Howes: No chance!
Lior Suchard: Can you show us?
Lewis Howes: “Now starting.”
Christine Will: No!
Lior Suchard: Sense of wonder!
Christine Will: It’s two words!
Lewis Howes: Oh, my gosh! You picked one word? Or there was…?
Lior Suchard: No, she picked two words.
Christine Will: And that’s exactly what what in the…!
Lior Suchard: This is for you, this is for you. Now, can you go back over here? Thank you, big round of applause to [Christine].
Lewis Howes: Are you blown away?
Christine Will: I’m just… I believe!
Lior Suchard: I believe!
Lewis Howes: I believe! So you told her to choose one word, but she put her finger and there was two words in the middle of her finger.
Lior Suchard: Yeah, it was very random and she went like this. I feel that this will stay for you for a long, long time.
Lewis Howes: This is like what happened to me when I was on TV with him. It was, like, think of a number.
Christine Will: And he asked me, like, four times if I wanted to move it!
Lior Suchard: And, by the way…
Lewis Howes: You stuck with it. I was going to say, “Move it.” But she was stubborn.
Lior Suchard: Exactly, and, by the way, if you would move it, it would be completely different words, completely different words. So it’s a matter of choice, and also, just for clarification, when I came to this room, I never touched any of the books.
Lewis Howes: Nothing.
Lior Suchard: Nothing, nothing, nothing.
Lewis Howes: And you’ve opened to the page that you wanted to. But you have to ask yourself what happened, because, I mean…
Christine Will: But, no, wait, I mean, maybe you influenced me to like, left versus… You didn’t know what was in this book!
Lewis Howes: Amazing!
Lior Suchard: Yeah! It’s fun!
Lewis Howes: So, how would you deconstruct this after?
Lior Suchard: You see it’s fun to do it. By the way, can I have your phone? I have a better screen with this one. Can you open it? I mean, I can guess your password, but… And you go, I want to try the same thing with your phone. Go on Google and I will go on… Wow, you have so many apps here, it’s crazy.
Let’s see. You’re in Google?
Lewis Howes: I’m in Google.
Lior Suchard: Okay, I hope this works.
Lewis Howes: You want images or Google all?
Lior Suchard: Go to images.
Lewis Howes: Okay.
Lior Suchard: I’ll try to do something. I’m going to put something here. Okay. You have a wall full of lots of known people here.
Lewis Howes: Yes.
Lior Suchard: If you have a chance, look at me, if you had a chance to interview someone, but here’s the rules: super famous, dead or alive, it can be, I’ll give you an example, it can be Albert Einstein, it can be anyone ever, anything, anything, anything. Who would it be? Search the person.
Lewis Howes: Type the name in?
Lior Suchard: Mm-hmm. Will I know this person?
Lewis Howes: Yeah.
Lior Suchard: That’s good. Can I see?
Lewis Howes: I put it in. Enter it? Or no?
Lior Suchard: Yeah, enter it. Can I see?
Lewis Howes: Yeah.
Lior Suchard: Hmmmm… Can I show it? It’s Will Smith.
Lewis Howes: Yeah. Will Smith.
Lior Suchard: Now, why did you choose?
Lewis Howes: He’s one of the top three people I’ve wanted to have on for since the beginning of the podcast.
Lior Suchard: Maybe he’s watching us. Can you turn her phone?
Lewis Howes: Will Smith! Maybe he’s watching! Have you got any tricks on him?
Lior Suchard: Will, if you’re watching we want you to come here!
Lewis Howes: Exactly!
Lior Suchard: We just thought of you, together, simultaneously.
Lewis Howes: Exactly, we’ll come back on and do some stuff with him.
Lior Suchard: Exactly, exactly! You know, I haven’t had a chance to meet him, but he’s a wonderful guy.
Lewis Howes: Yeah, he seems like a wonderful guy.
Lior Suchard: Thank you for your phones.
Lewis Howes: Amazing! Amazing! Mentalism at it’s finest!
Lior Suchard: It’s crazy, hey?
Lewis Howes: Christine, are you still thinking about this? What happened?
Christine Will: Yeah! I can’t…
Lewis Howes: She’s still blown away. Are certain people easier to read than others?
Lior Suchard: Yes.
Lewis Howes: She goes, “I’m easy to read!”
Lior Suchard: I don’t think it’s about easy versus difficult, it’s about…
Lewis Howes: Understanding their personality type, or their characteristics, or their background or influence?
Lior Suchard: When you’ll see me in a live performance, and we’re talking about when I’ll do a show here, you’ll see how I’m searching the audience, and I’ll go, “Yes, no, yes…”
Lewis Howes: For more suggestive people?
Lior Suchard: It depends on the experiment. For example if I do this book experiment, I chose you, because I think you will be good for this. It’s not about good influence or bad influence. I might do something crazy and say, “No, you will not be good for this, she will be good for this, and he will be good for that.”
So, I just look at them and really quickly decide, an educated decision, who will be fit for this experiment. Because we’re all different, and sometimes I get it wrong. Sometimes I get someone which is not a good fit.
Lewis Howes: So, what happens if this word is wrong? You wrote down this thing, you predicted something, she pointed at it, and it’s some other word. Then how do you readjust it so it’s not like, “Wha-whaaa!”?
Lior Suchard: Let it become philosophical. Okay? So, the word was there, ‘now starting’.
Lewis Howes: You wrote it down before.
Lior Suchard: Maybe it was inside your head. Wait, did I predict the word? Did I know which word people will choose before? Or did I influence you to choose? Or, did I read your mind to choose? There’s lots of philosophical…
Lewis Howes: Which one did you do? The mentalist will never tell.
Lior Suchard: Cut! It’s part of the underground, very, very underground.
Lewis Howes: What’s the question you wish more people would ask you?
Lior Suchard: How do you do it? How do you do it? How do you do it?
Lewis Howes: But lots of people ask you that, right? What’s the question you wish more people would ask you? About who you are, what you’ve experienced in your life.
Lior Suchard: You know that they say there’s no stupid questions, there’s only stupid answers. But I love it so much, I love when people ask me questions, it doesn’t matter actually.
Lewis Howes: What’s your biggest challenge in your life right now?
Lior Suchard: Juggle between family and career.
Lewis Howes: Because you’re on the road a hundred times a year.
Lior Suchard: I find myself flying to New York to do a big show, and someone sees me and says, “Oh, my gosh, I have to see you tomorrow for coffee,” I can’t, it’s my daughter’s birthday, and I have to go back to Israel. And that happens all the time. I literally feel like career wise, I can’t do all in, because if you do all in, you have to choose, family or you can’t do everything.
So, I’m trying my best to bring the family to Four Jacks, if I can. We are now flying to Thailand in August for a vacation. No shows. No television, no shows, nothing, I hope there will be lots of creative parks over there, and I’m doing those in and outs all the time.
There used to be a time when I would come to Los Angeles and stay for a week. Now, I’m like three days, and I’m back. I’m trying to have the meetings set back to back. I’m trying, just like now, right? I landed, we’re meeting on Sunday. No American meets me on Sunday, except this psycho.
Sunday is a rest day for Americans, and we’re not resting, we’re working! What’s going on here? So I try to do it. And that’s it.
Lewis Howes: What’s the thing you think you get to overcome in your own life? Or the skill you still get to master, that would take your life to another level?
Lior Suchard: It’s a good and bad in the same sentence. I love to perform so much, but I also like to be serious sometimes, and I can’t.
Lewis Howes: Yeah, not be on constantly. “Hey! Hey! What’s the buzz?” What’s it called? Chutzpah?
Lior Suchard: Chutzpah, no, chutzpah is like the, “Yeah, yeah! It’s okay!” I’m talking about if I’ll do an educational speech. I don’t know how to write. I have ADHD, and ADD and all the D’s and all the A’s and all the combination of them together. So, all those distorters, for me, I can’t read a menu, because it’s lots of text for me.
On the other hand, I wrote a book.
Lewis Howes: Same with me.
Lior Suchard: Yeah, so, for me, I think that I want to master more about, again, it’s a paradox, I’m a mentalist, I’m supposed to be very concentrated, right? But I can’t concentrate. I’m a mentalist. In the show, I can ask you, “What’s your name again? What’s your name again? What’s your name again?” and at the end of the show, I remember all the names of people who have been on stage.
So, I would want to have more focusing, when I talk about, and not run away to another images, I don’t know.
Lewis Howes: Yeah, it’s like your gift and your curse.
Lior Suchard: Exactly, exactly. You also have those things?
Lewis Howes: Yeah, I can focus for short spurts, but then it’s like I’m all over the place, with lots of different creative ideas. But I’ve been thinking about having you on for seven years. Well, interviewing you, for seven years. This podcast has been five and a half years.
So, I’ll be focused on something, then I’ll go away for a bit, then I’ll come back to it when I remember it. I keep following up. I’m consistent in following up.
Who’s the person you would really love to do something with? Or that’s dead or alive?
Lior Suchard: Ah! Guess it! Let’s see! Put it on Google! I know it sounds a little bit of a cliché, but I mentioned Albert Einstein. Except of being a brilliant scientist, he was talking a lot about imagination. He was talking a lot about how people have, like you, you have The Mask of Masculinity, or The School of Greatness, these are your words.
So, my words is, people always talk about, think outside the box, think outside the box. So, my take in that is, it’s too cliché, think outside the box, because I always said, when you think outside the box, you just create another box. So I always say, “Think between those boxes.” That’s what I always say. And I always respect what he used to say about knowledge.
We live in a time, I’ll tell you a personal story: In Israel, you have to go to the army. I was in the army for three years, from age eighteen to twenty-one, then people go to college. So, theoretically, you start college very late, but if you think about it, it’s actually better, because you come prepared.
Lewis Howes: You’re educated as a human. Your social skills are on a whole other level, and emotional skills and all that.
Lior Suchard: Exactly, exactly. And then, after the army, I have two older brothers who are like, top of the class in the technicon, like mathematics, physics, super smart people. And I was like the black sheep, I’m like the clown who’s doing tricks for the family all the time. And I was expected to go to school.
And I went to school, but after one month, I said, “Something here is not going on for me.” And I started to perform and created my world.
Lewis Howes: Around twenty-two? Around that age?
Lior Suchard: Around twenty-one, twenty-two. So, I have two children now. I wanted to be educated, but you have to remember that we live in a world where our children are probably going to work in something that they haven’t invented yet. And the time of WhatsApp and Facebook, and everything is very social and very instant.
So, to have a degree, and say, “I have a degree in Mathematics,” I don’t think it’s that important as it used to be back then, when it was more honour, “My son is a this.” It’s more about being creative and creating and being open to things, think of ideas.
Lewis Howes: Yeah. What’s your biggest fear?
Lior Suchard: Getting older.
Lewis Howes: Really? Why is that?
Lior Suchard: Yeah. Since I was very young I had two characters that I followed, one is Superman.
Lewis Howes: Yeah. How long have you had that, were you wearing that?
Lior Suchard: When I saw him for the first time, I was wearing that. More than ten years I think. And the other one is Peter Pan. So, they both have powers. Superman has this Clark Kent / Superman issue, with me also, because I can go on stage, go crazy for two hours and then, “No, I want to read a book,”
Lewis Howes: Relax, yeah.
Lior Suchard: Yeah, I want to go play guitar a little bit, I want to do other stuff. And Peter Pan doesn’t want to get old, because he’s afraid of getting older. Also, Superman, I don’t know if people know that, but the famous story of Moses and Egypt, you know, the famous, famous story?
So, how it started, the Egyptians wanted to kill, according to the legend, wanted to kill all the firstborns, so they took him and they put him in a basket, right? And they set him on the Nile, and then Cleopatra, or one of the daughters, she found him, and she called him Moses, and he grew up, and he became like a son of the king.
And then all the story about Egypt and the sons of Israel that we all know. Superman, the same story. They put him in a space ship, they sent him to Earth. They found him, they called him Clark. He grew up and he found superpowers.
And Moses also found his superpowers. So it’s very, very similar to this. So, I’m not religious, but I’m very traditional. I like the Bible stories, I think that’s very smart stories. I think that’s above than stories over there.
So, Peter Pan and Superman. I don’t want to grow up. I don’t know, I’m kind of like afraid from this. Suddenly I have a pain here, I’m going, “What’s going on? That never happened!” I travel too much, I have to see a chiropractor. What’s going on here?
Lewis Howes: What are you afraid of, of getting older?
Lior Suchard: I don’t know, I really don’t know. It’s kind of like it’s weird, but I think that inside, I’m seventeen all the time, so that’s very important. And then I see that playing with my kids some days, I cannot do things that I used to do, I cannot jump. I play basketball, after one round I have to rest. I have a little fear for that.
Lewis Howes: Why do you think you were born?
Lior Suchard: Well, it’s an interesting question. By the way, maybe if I was born in Jerusalem, in the hard-core religious centre of Jerusalem, I would become like a famous rabbi. Maybe if I was born in another place, I would be fortune teller. In India, I would be a guru, like a crazy guru that people come to to ask for advice.
We are born, but you know, I was doing this since when I was six years old. When I was six years old, I used to, “Hey, hold the coin. Let me guess where the coin is.” It’s here, no, it’s here.” And I think this is a skill that you acquire, because I was wrong a lot.
And then you start to see, when a person is holding the coin in the right hand, you start to see that. You start to see that position, and the left, and this is the position. And now you turn it into an act, and now the dice, and then a number from one to a billion, and then I’m very sensitive about how people do it.
Lewis Howes: So why do you think you’re here?
Lior Suchard: You called me, and you said, “Come to the interview.”
Lewis Howes: But I mean, why do you think you were born? Do you have a reason why? Do you have a meaning for your life?
Lior Suchard: Right now the meaning for my life is to make people happy, because I really see that it’s happening. I see people come to me and go more sceptical than you. “I don’t believe this. It’s all bulls**t!” Great, come to the show, watch it and enjoy.
And, the sceptical people, I call them my unpaid publicists. I’ll tell you a little story without telling a name, a famous, famous actor, super famous, more than the one you chose.
Lewis Howes: Will Smith.
Lior Suchard: Super, super famous.
Lewis Howes: He’s pretty big.
Lior Suchard: More, more, more, more. And we were in restaurant with a few friends, and I looked at him, and I guessed his credit card number. And everybody goes crazy, like, “Wow! Wow!” and he was angry, because he was so sceptical, and said, “You looked into my wallet or something. There’s no way you could know that.”
And he took it in a very negative way. So then, over the years, every time I met this actor, he was very negative to me. But then, different places, I met other people and I did something, in a show or in a group or something, and they said, “Oh! You’re that guy that he keeps talking about all the time, right?”
So, you see how, from negativity, this is the best PR. The sceptical are my unpaid publicists. They talk about the experience, it doesn’t matter if they talk good or bad, as long as they say my name correctly.
Lewis Howes: Lior Suchard.
Lior Suchard: Lior Suchard, exactly. And the reason is because, I think, that grey area of real, not real, tricks, not tricks, I think it’s good for us. Because it gets people engaged.
Lewis Howes: Any other questions that you have for me, before I ask you the final few.
Lior Suchard: We did a test, I told you to think of someone. Did you tell it to anyone here?
Lewis Howes: No.
Lior Suchard: No one? Nothing? So, I’m just going to go, and look what I’m going to do. I’m going to show the procedure of what I do. This person, can you say the ABC real quickly? Just say it out loud.
Lewis Howes: A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z.
Lior Suchard: So, now, count from one to five.
Lewis Howes: One, two, three, four, five.
Lior Suchard: I think there is five letters in the name?
Lewis Howes: Yes.
Lior Suchard: Yes, okay. So, do they know this person?
Lewis Howes: Yeah, they know him, they’ve never met him, but they know him.
Lior Suchard: Because I think you changed your mind a couple of times, so I’m just going to go with what I feel. I’m just going to go with what I feel and let’s see if I’m close. If I write it, if I can spell it. I wrote something here.
I don’t know. It’s a good friend. So is this a friend of yours?
Lewis Howes: Am I supposed to say?
Lior Suchard: Yes.
Lewis Howes: It’s someone close, yeah.
Lior Suchard: Someone close, okay. Let’s see, okay, so here. Let’s see, you ready? Drums please. What’s the name you were thinking of?
Lewis Howes: Ralph. Wow! Yeah, that’s pretty good, got our camera there.
Lior Suchard: Ralph, if you’re watching us right now, we’re thinking about you as well.
Lewis Howes: Yes, we are.
Lior Suchard: Who is Ralph?
Lewis Howes: That’s my dad.
Lior Suchard: Oh, my gosh! So he’s watching us?
Lewis Howes: Yeah. That’s powerful, very powerful.
Lior Suchard: It is, it makes you think. Okay, okay, I think, yes, no, yes. This is a powerful way.
Lewis Howes: How many times do you get people to write you letters afterwards and say you transformed their life?
Lior Suchard: It happens a lot. I get a lot of letters, it’s generic letters from lots of people in the world going, “What’s the lottery numbers?” Sometimes very emotional. I read everything. They go, like, “I have a problem, I have this disease and that disease, I need money, nah, nah, nah. You have to…”
I always tell them this, I tell them, maybe it sounds weird, I say, “Don’t smoke. Don’t drink a lot of alcohol. Be positive and believe in yourself.” That’s kind of like my thing.
Lewis Howes: Do you smoke or drink?
Lior Suchard: No, no, no, no. It’s kind of like, I think it’s stupid.
Lewis Howes: Yeah, I’ve never been drunk in my life.
Lior Suchard: Me too. You know, I love to have a glass of wine at dinner. It’s nice, it’s a good wine, I like the atmosphere, but I think it’s stupid to get drunk. I really think it’s stupid. Really.
Lewis Howes: It probably doesn’t make you as influential and understanding and being intuitive.
Lior Suchard: Exactly. And smoking? Why do you? I don’t get it. I don’t get it. So I always tell them, and be positive. I don’t know the lottery numbers, unfortunately. Theoretically, if the lottery numbers were in a bowl, and someone would pick them, I could influence them to choose my numbers. But, because it’s a computer, there’s no…
Lewis Howes: So, you can influence someone else to pick the numbers that you want? Even if they can’t see the numbers?
Lior Suchard: Yeah.
Lewis Howes: No way!
Lior Suchard: If I can see the numbers, yeah.
Lewis Howes: Oh, if you can see the numbers. Wow!
Lior Suchard: Yeah, so there’s a lot of stuff. There’s a podcast on YouTube, when I drove here in Los Angeles, blindfolded completely in a car. But I can do it, only if the person next to me can see the road.
Lewis Howes: Oh, my gosh! Holy cow! In L.A. traffic?
Lior Suchard: In L.A. traffic.
Lewis Howes: I’ve got to watch that! Wow! I want to ask you a few final questions. This one is called, The Three Truths. So, imagine you’re Peter Pan and you never grow old, but for whatever reason, one day, you’ve got to call it quits. So, it’s your last day on Earth. You can be as old as you want to be, you can extend time as long as you want, but one day, it’s got to be over.
Lior Suchard: It will.
Lewis Howes: It will be.
Lior Suchard: Or starting, it depends how you look at it.
Lewis Howes: You never know.
Lior Suchard: Now starting, you see?
Lewis Howes: Now starting! But this life, your life right now, will end. Let’s just say that’s what’s going to happen. And you’ve achieved everything you want, everything you can imagine, every boxes you’ve put together and broken out of and whatever you want to do, it’s happened.
But, for whatever reason, you have to take everything that you’ve created, with you. So, no one has access to your books or videos or anything else you’ve done.
Lior Suchard: No legacy.
Lewis Howes: They don’t have access to it, right? They don’t have access to your words, just what they remember. And they give you a piece of paper and a pen, on your bedside, and everyone’s there. And they say, “This is all we have left. Can you write down three things you know to be true, about everything you’ve learned in this life. This will be all that we have to remember you by, these three things.”
What would you say are your Three Truths? This could be the lessons you want to share with the world, the things you know to be true.
Lior Suchard: It’s a tough question, it’s a question I need to think about. Three truths.
Lewis Howes: What if I can write down one? What if I can imagine one of them?
Lior Suchard: Yeah, let’s see, let’s see. I know one of them. One of them would be love, and when I say, ‘love’, I don’t talk about romantic love, I talk about, just love people. People inside, are good. They get, sometimes, broken, when you see what’s happening in the world.
Again, I think it’s very stupid, I think that war is stupid, I think fighting over land is stupid. So, love. Love the environment.
Lewis Howes: So, love people, the environment, yourself.
Lior Suchard: What did you write?
Lewis Howes: No, I’m waiting, waiting till the end.
Lior Suchard: So, love would be one. Give will be two. Give, you have to – and, again, when I say give, I’m not necessarily talking about giving money. It’s not charity, it’s more like, you know, giving. And I know you know all these people here, you know that some people are douche bags, and some people are very nice, and some people – again, people are people at the end of the day, and we’re all going to die.
We’re all going to die. And, of course, there’s lots of stories about what’s happening after, but, you know the story about a poor guy who went to a rich guy and said, “If I can prove to you that you have twenty dollars more than I do, will you give me a donation?”
And the rich guy said, he was, like, arrogant, he says, “What? I have billions of dollars, you have nothing! You cannot prove this to me! Okay, it’s a bet!” And the poor guy says to him, “Okay, when we die, there’s two kinds of cloth that they wrap the body. One is the free one that everyone gets from the hospital. And one is for the rich people, which costs twenty dollars. So you’re going to be worth twenty dollars more than I am.”
So, at the end of the day we’re going to be equal. We started equal, we’re ending equal. So, it’s good to do good things, to give.
The third one, it’s a tough one. The third one, maybe it’s this one? Let me see? Let me see?
Lewis Howes: Go ahead!
Lior Suchard: Positive!
Lewis Howes: Be positive.
Lior Suchard: Yes, you know, it was the first thing I wanted to say.
Lewis Howes: The first thing I wanted to say was ‘love’.
Lior Suchard: Really? Okay!
Lewis Howes: Yeah.
Lior Suchard: But I thought to myself, “Why? It’s a cliché to be positive,” but it’s true, when you say positive, I don’t mean the cliché of being positive, of the generic word of positive. Every book here, like, ‘positive, positive, positive, positive’.
It’s about, give up, give up to people. When someone is starting a fight, you’re like, “You know what? It’s all good. That’s being positive also.” It’s not just, you don’t need to walk down the street and smile and be Mary Poppins. You juts have to get to a conclusion, as you said, that we’re going to die in the end, you, me, the rich, the poor, everyone.
And we have a limited time here. Maybe we have more time there, I don’t know. Nobody’s ever proven it, yet. We need to do good things with the time. We need to enjoy it and to also…
Lewis Howes: Do good things.
Lior Suchard: Yeah, so if I take your question, and I reverse it a little bit, because you said, no one will remember you. So, I think the goal is to legacy. Because I was a little bit afraid, because you know your dad is Ralph, what’s the name of your grandfather?
Lewis Howes: Kimble.
Lior Suchard: Kimble. What’s the name of his dad?
Lewis Howes: Ralph.
Lior Suchard: And his dad?
Lewis Howes: I don’t know.
Lior Suchard: Exactly. So most of us… And I just talked about a hundred years right now. That’s a hundred years, it’s not that a lot. It’s four generations. Maybe it’s a little bit arrogant for me to say, but I want that somehow that great, great, great…
Lewis Howes: More than a hundred years.
Lior Suchard: Exactly. “Oh, I had a great-great-great, he used to do some cool things!”
Lewis Howes: “He used to read people’s minds.”
Lior Suchard: “He used to read people’s minds, he used to…” And this is kind of like a legacy, this is…
Lewis Howes: And it will influence other people.
Lior Suchard: Yeah, exactly.
Lewis Howes: Interesting. Where can we connect with you online? And when can people see you perform live?
Lior Suchard: So, of course, we’ve got the normal Instagram, @liorsuchard, put it in the video. Twitter, yup! You know, I’ll tell you a little secret: I’m pretty accessible. Shhhh… Don’t say it out loud.
So, I answer e-mails, I love to talk with people. We just came from two crazy shows in Miami. We’re planning to do something in Los Angeles, so stay tuned, it’s going to be a crazy thing.
Lewis Howes: Yeah, of course we’ll share that.
Lior Suchard: We’ll make it big.
Lewis Howes: But your website has all your tour dates on it as well, liorsuchard.com?
Lior Suchard: Tour dates, everything, liorsuchard.com, just look me up. And just go to YouTube, you’ll see lots of fun stuff up there.
Lewis Howes: Amazing videos. If you want to be blown away, we’ll link it all up. We’ll put it in the show notes.
Lior Suchard: And if you don’t believe, come to see it live.
Lewis Howes: Seeing it live is unbelievable. Seeing is believing. Who said that?
Lior Suchard: Who said that? It’s also generic. Seeing is believing.
Lewis Howes: Very generic. So, what would be the other way of making that a powerful statement? When you said, think out of the box, no, what did you say? Merging both the boxes, or what did you say?
Lior Suchard: Thinking between the boxes.
Lewis Howes: So instead of saying, ‘Seeing is believing,’ what would be a…
Lior Suchard: I would say, ‘Always think positive thoughts because you can never know who is reading them.’ Think of that!
Lewis Howes: Mmmm… Snap!
Lior Suchard: Think of that!
Lewis Howes: Well, I want to ask you one more question, but before I do, I want to acknowledge you. Because you’ve been an inspiration to me for seven years.
Lior Suchard: Acknowledging me!
Lewis Howes: I’m acknowledging you right now for being a powerful symbol of what’s possible. Because when I watched you on stage, and then when I watched you six or seven months ago, it continued to create awe and wonder inside of me. I think it’s extremely powerful, because, as you said, we do lose that.
And even though I’m on my journey and doing my best to be creative, you pushed the mental boundaries for me, to see, “How can I push it in my own work, with my own skills and talents which are different than yours?” But I think, if I can continue to do that as well, with other people, whether it be one-on-one meeting or to a mass audience, then we continue to create this childlike wonder in all of us.
And I think it’s beautiful, what you’re doing, so I want to acknowledge you for your gifts, and for you awareness. Your ability to see people, it’s really powerful.
Lior Suchard: Thanks a lot.
Lewis Howes: I appreciate that. The final question is: What’s your definition of greatness?
Lior Suchard: You know, it’s interesting. I don’t have a definition, because I think that greatness is every individual with himself, no one from the outside can decide greatness or not greatness. Nobody can say that Napoleon was greatness and this guy who didn’t…
Maybe someone has done something small and that’s greatness for him. I think it’s all relative. Nobody can say he is greatness, this is not greatness. It is only between you and yourself and you can decide yourself if you are great or not.
Lewis Howes: Lior Suchard! Thanks brother!
Lior Suchard: Alright!
Lewis Howes: Appreciate it, man!
Lior Suchard: Thanks a lot!
Lewis Howes: There you have it, my friends! Mind blown! Go watch the full video interview over at lewishowes.com/673. Check out the show notes with everything else. Make sure to follow Lior, check out his books and all that other good stuff we’ve got linked up at the show notes.
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Alright, my friends, as always, you were born with a uniqueness within you. And Ronald Reagan said, “There are no great limits to growth, because there are no limits of human intelligence, imagination and wonder.”
I believe in you, I believe you have the power to achieve what you want in your life, what you believe is meaningful to you, what fulfils your heart and your soul. All you’ve got to do is go out there and do something great!