While he was here, Steve introduced me to another Steve – equally as cool and ripped – that he works out with.
Steve Cook is an icon in the bodybuilding world, especially for his wins in Men’s Physique competitions, his insanely popular YouTube videos, Instagram posts, and training programs.
But he is much more than that.
As soon as we met, I knew I liked this guy.
But once he came into the studio for a podcast interview, we really connected.
Steve is one of the nicest, realest gym dudes out there – not exactly what fits the stereotype.
We talked all about what masculinity really means, how that definition is supported (or not) by the fitness industry, and what Steve is really up to in the fitness world long term.
He shared his whole process of building a hugely successful brand in a highly competitive industry, even though he started out waiting tables after college instead of taking a “real” job.
And we bonded like brothers.
I have a feeling you’ll want to share this conversation with lots of friends, men and women alike.
Get ready for another vulnerable and powerful bro session in Episode 359 with Steve Cook.