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I am so excited to welcome back Simon Sinek who, renowned for his groundbreaking “Start With WHY” concept, reveals how modern capitalism has sacrificed ethics for profit in our increasingly binary world. He shares a raw moment about continuing a business relationship with someone his gut warned him against, costing him years of regret. Simon explains why we crave connection yet sacrifice friendships for success, and breaks down how our biology drives us to serve othersโnot just chase achievements. His practical conflict resolution strategies offer a refreshing alternative to our culture of comparison, showing how leaders can rebuild trust by protecting their people rather than their bonuses.
Simon Sinekโs Optimism Company
Simonโs podcast A Bit of Optimism
Simonโs book Start with Why 15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action
Simonโs book Leaders Eat Last: Why Some Teams Pull Together and Others Don’t