If you listened to my episode with Chris Voss, you know that everything is a negotiation. In this episode of The School of Greatness, I wanted to go to the Shark himself, Daymond John, and see what he had to say about business, negotiation, and achieving the best outcome in your business and your personal life. Even those small things in day-to-day life — like crossing the street, ordering a Starbucks drink, or meeting a new coworker — are negotiations.
Especially when it comes to business, you have to know how to negotiate in order to get what you want. People aren’t going to step out of your way — you are responsible for making things happen. You have to be prepared to know what you need, what your vision is, and what is the best way to achieve that outcome. But, you also need to be equally aware of what the other person wants.
Sometimes, negotiations end up with only one party winning, or worse, no one wins. But ideally, both parties gain something, and everyone is benefited by the solution.
If we want our businesses and relationships to thrive we need to know how to make negotiations. We even have to make negotiations with ourselves. We have to negotiate with our minds to achieve the things we’ve never achieved.
You may want to be a millionaire, but why? What do you want to do with that million dollars? What are your motives for success? Sometimes we chase the outcome without knowing why we’re chasing it. Sometimes we go through this life without knowing what our “why” is.
Who is Daymond John?
Daymond John has come a long way from turning a $40 budget into FUBU, a $6 billion fashion game-changer. Throughout his career, Daymond has continued to be an entrepreneur in every sense of the word. He is not only a pioneer in the fashion industry but a Shark on the 4-time Emmy Award winning Shark Tank, a New York Times best-selling author, branding guru, and highly sought-after motivational speaker. He’s been a Shark on the show for 11 years now and reigns as the “King Kamehameha of the Tank.”
In April 2017, Daymond was diagnosed with stage II thyroid cancer. Thankfully, thyroid cancer is one of the slowest growing cancers, but if you don’t treat it, it can go to your lymph nodes and then move to your brain. In the weeks that Daymond waited for his diagnosis, he began to rethink his life and underwent what he would call “a powershift.”
“I said to myself, ‘am I prepared to die?” … ‘let me think about unraveling the businesses that I have [to spend] more time with my kids … But then the other negotiation was, ‘No mother should bury her son. My two oldest girls — I want to sort of be around to protect them, and maybe I want to have grandkids one day … And so, one week out of the two weeks waiting for the diagnosis to come back had passed, but after I decided and I negotiated with myself [about] what’s my ‘why’ … I had forgotten I had [cancer].” – Daymond John
Daymond was so focused on resetting his goals and loving his family that he was no longer concerned about “cancer.” For him, it was a mental powershift — where he evaluated what was most important in his life. This powershift mindset is something that Daymond lives by — it affects his family relationships, his work, and the businesses he chooses to invest in.
This is the third time I’ve had the pleasure of having Daymond John on The School of Greatness and each time he continues to blow me away with his character, his business advice, and of course, his legendary dad jokes. Be sure to check out our past interviews together! (Episode 598 and Episode 279)