In the beloved Disney Pixar movie Up, there’s a beloved character that embodies the essence of distraction — the golden retriever Doug.
Doug is friendly, upbeat, and happy — everything a golden retriever should be. But he has one problem — he’s constantly distracted by squirrels, especially in the midst of conversations. In an instant, he forgets what he’s talking about, and all he can think about is chasing that squirrel.
Whether you’ve seen the movie or not, you’re probably thinking, “Yeah, I’ve been there.” You’re probably not distracted by squirrels, but perhaps your phone is what grabs your attention. You’re hard at work, writing an important email, and all of the sudden, your phone lights up with a notification.
Do you keep working? Do you put your phone down and focus on the task at hand? Or do you succumb to your phone, check out the notification, and start mindlessly scrolling through social media?
Don’t worry — we’ve all been there. Whether it’s your phone, your environment, or even food, we all have our distractions — those things that pull us away from what we really should be working on.
Productivity is something we crave as high-performers, and a huge part of that is eliminating distractions. Today’s guest, Nir Eyal, has made it his mission to share productivity hacks, healthy habits, and mindset tips with the world so that everyone can be the best version of themselves.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” He is also the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”
In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.His writing helps companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.
Nir is also an active investor in habit-forming technologies that change lives. Some of his past investments include Eventbrite (NYSE:EB), Anchor.fm (acquired by Spotify), Kahoot! (KAHOOT-ME.OL), Canva, Refresh.io (acquired by LinkedIn), Product Hunt, Marco Polo, Presence Learning, 7 Cups, Pana, Byte Foods, FocusMate, Shadow, Dynamicare, Wise App, and Cutback Coach. Nir attended The Stanford Graduate School of Business and Emory University.
Nir is a master of all things productivity, eliminating distractions, and forming life-changing habits. This interview is packed with tools and tips on how to level up your performance in both your personal life and your work. If you want to learn how to create a vision for your life, start here!
Join me on Episode 1,097 to learn how to build life-changing habits and become a productivity master!