The Mindset of World Champions with Tim Grover (Part One)

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Nir Eyal

Build Life Changing Habits & Become a Productivity Master

Are you constantly distracted?

In the beloved Disney Pixar movie Upthere’s a beloved character that embodies the essence of distraction — the golden retriever Doug.

Doug is friendly, upbeat, and happy — everything a golden retriever should be. But he has one problem — he’s constantly distracted by squirrels, especially in the midst of conversations. In an instant, he forgets what he’s talking about, and all he can think about is chasing that squirrel.

Whether you’ve seen the movie or not, you’re probably thinking, “Yeah, I’ve been there.” You’re probably not distracted by squirrels, but perhaps your phone is what grabs your attention. You’re hard at work, writing an important email, and all of the sudden, your phone lights up with a notification.

Do you keep working? Do you put your phone down and focus on the task at hand? Or do you succumb to your phone, check out the notification, and start mindlessly scrolling through social media?

Don’t worry — we’ve all been there. Whether it’s your phone, your environment, or even food, we all have our distractions — those things that pull us away from what we really should be working on.

Productivity is something we crave as high-performers, and a huge part of that is eliminating distractions. Today’s guest, Nir Eyal, has made it his mission to share productivity hacks, healthy habits, and mindset tips with the world so that everyone can be the best version of themselves.

“The good kind of visioning is not visioning the outcome. Instead, the good kind of visioning is to envision what you will do when something gets in the way of the actions you have to take to get that goal.” @nireyal  

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir co-founded and sold two tech companies since 2003 and was dubbed by The M.I.T. Technology Review as, “The Prophet of Habit-Forming Technology.” He is also the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.

Indistractable received critical acclaim, winning the Outstanding Works of Literature (OWL) Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business ReviewTime Magazine, and Psychology Today.His writing helps companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

Nir is also an active investor in habit-forming technologies that change lives. Some of his past investments include Eventbrite (NYSE:EB), (acquired by Spotify), Kahoot! (KAHOOT-ME.OL) (acquired by LinkedIn), Product HuntMarco PoloPresence Learning7 CupsPanaByte FoodsFocusMateShadowDynamicareWise App, and Cutback Coach. Nir attended The Stanford Graduate School of Business and Emory University.

Nir is a master of all things productivity, eliminating distractions, and forming life-changing habits. This interview is packed with tools and tips on how to level up your performance in both your personal life and your work. If you want to learn how to create a vision for your life, start here!

Join me on Episode 1,097 to learn how to build life-changing habits and become a productivity master!

“Consistency is more important than intensity.” @nireyal  

Some Questions I Ask:

  • How do we hook people for our benefit and serve them at the same time?
  • How did you deal with internal triggers in your life?
  • What are some strategies for changing our habits?
  • What happens to our self-confidence when we let ourselves down by running life on a to-do list?
  • How much does self-confidence matter in accomplishing the goals we set for ourselves?
  • How do we get out of our own way with distractions?
  • How do we reimagine the idea that writing is hard?
  • Why do you think discomfort is not a bad thing?

In this episode, you will learn:

  • How to form habits and what we misunderstand about them.
  • How to gain control of where your attention goes.
  • Why To-Do lists are bad for you and what Nir suggests instead.
  • How to make sure you’re setting the right type of vision for your life.
  • The most dangerous form of distraction.
  • How to use the 10 Minute Rule.
  • How to create a schedule for your life.
  • The difference between reflective work versus reactive work.
  • How to hack back our attention.
  • Plus much more…
Connect with
Nir Eyal

Transcript of this Episode

Music Credits:

Music Credit:

Kaibu by Killercats

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