So you’re ready to build your first personal brand and let the world who you are, what you offer, and why they should follow you.
But it’s not as simple as creating a website with your face on it.
Building a personal brand requires various different elements to make it work, including distinctive messaging, organized content, and strategic colors and graphics. Not only that, but you have to understand what makes you different from the thousands and thousands of personal brands out there and make sure your website and content reflects that accurately.
Furthermore, how do you monetize that brand? Do you need a product or service in order to build a 7-figure brand, or can you do it purely from the creation of incredible content?
When you decide to build your own personal brand, you’re going to want to have a branding expert on your team to guide you through this complex process. I know I did, which is just one of the reasons I’m bringing on personal brand guru Rory Vaden on the show!
Rory Vaden is the Co-Founder of Brand Builder’s Group — Brand Builders Group is the world’s leader in the study of Reputation Strategy, with the mission to help every person identify their voice, tell their story, and share their unique message. Working with celebrities such as Kevin Harrington (Shark Tank) and yours truly all the way to brand new aspiring influencers and entrepreneurs, it is one of the only true Personal Brand Strategy Firms in existence. Co-founded with Rory’s wife AJ Vaden, Brand Builders Group helps people become the type of person that everyone wants to do business with.
In addition, Rory is a New York Times bestselling author! Rory’s first book Take the Stairs is a #1 Wall Street Journal, #1 USA Today, #1 Amazon, and #2 New York Times bestseller that has been translated into 11 languages. Rory writes and speaks about how the key to building a rock-solid reputation and to success in anything is to do the right thing even when you don’t feel like doing it. His powerful and emotional message makes him the perfect choice to keynote your next meeting. His programs are regularly tailored for leadership, sales, customer service, productivity, and teams.
Not only is Rory a fantastic and powerful writer, but he’s also an influential and talented speaker. Every year more than 25,000 contestants from 90 different countries compete for a chance to make it to the top 10 to compete for the World Championship of Public Speaking. Rory made it there twice and became the World Champion First Runner Up. Additionally, he has earned the highest ranking designation from the National Speakers Association as a Certified Speaking Professional (CSP), and his TEDx talk on “How to Multiply Time” has been viewed over 3 million times. Rory is rare in that he can deliver inspiration, humor, and fresh insights that you and your audience can’t get anywhere else.
And today, we have the pleasure of hearing from him on The School of Greatness! If you’re ready to learn how to build a million-dollar personal brand, you don’t want to miss Episode 1,119 with branding expert Rory Vaden!