Wow. Just, wow! I’m going to jump right into it — this is a special one today. We have a business world icon on the show: Robert Cialdini. His book, INFLUENCE, had a massive impact on my own entrepreneurial journey and overall self development. Over the years, his work has helped millions of people around the world improve their communication skills, and take their businesses and dreams to the next level as a result.
No matter what you do for a living, learning the principles of persuasion and how to ethically influence others is a skill that’s SO important to develop. Even the smallest of details can mean the difference between you landing a client, nailing a sales pitch, crushing a speaking gig, or falling flat.
Whether you want to improve your relationships, your leadership skills, or your communication, this episode is for you! Cialdini has recently expanded his legendary book, INFLUENCE, The Psychology of Persuasion, and I’m pumped for you to hear all about it. Please help me welcome the one-and-only, Robert Cialdini, to The School of Greatness!
Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.
In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”
I’m always on the lookout for new ways to up my game when it comes to communication and leadership, and let me tell you, this conversation BLEW my mind. I know it can do the same for you. As long as you use persuasion for good, learning and applying it can lead to a richer, more fulfilled life. And now, please join me for Episode 1,164 of The School of Greatness!