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New book from NYT bestselling author Lewis Howes is now available!


There are some people who have built such a big empire that you’ve heard of them even if you don’t follow their brands or buy their products.

Such is the case with Russell Simmons.

He is a legend in the hip hop music industry, as the founder of the Def Jam label, AND the creator of two popular fashion brands, not to mention a more recent YouTube sensation, All Def Digital.

Simply put, Russell knows a thing or two about building movements, getting fans, and promoting powerful messages.

That was just one reason I wanted to have him on The School of Greatness.

In recent years, Russell has taken on a lifestyle makeover that is focused on holistic health – and a vegan diet.

He has been just as vocal about this undertaking as he always has been about his business ventures, and his newest book dives into all the reasons why.

I learned a lot from Russell about business, entrepreneurship, branding, health, and owning your voice and message.

I’m excited to bring you the legend himself, Russell Simmons, in Episode 287.

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The School of Greatness Podcast


“Anything you want, you have to give.”

NOTE: Russell uses strong language in this video. If you want to avoid it, listen to the audio version 🙂

Some questions I ask:

  • What lessons did you learn from selling drugs about life and business?
  • What entrepreneurs inspired you early on?
  • What about people hundreds of years ago who ate meat?
  • What would an ideal planet look like to you?
  • What are the top causes you are committed to giving back to?
  • Do you have any fears right now?
  • How do you handle negative emotions?

In This Episode, You Will Learn:

  • How Russell met some of the early hip hop icons and became friends with them
  • Why Russell doesn’t eat before he meditates in the morning
  • How yoga teaches you to remain calm and happy no matter what happens around you
  • Why Russell feels so strongly that all animal lives matter
  • The political side of animal rights
  • Plus much more…

“You can change stuff you focus on; you can’t change stuff you worry about.”

Continue Seeking Greatness:



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Russell knows and has experienced a lot when it comes to food, health, success, and speaking the truth. Do you agree or disagree with his take on these issues?

“People need to find the sameness in each other.”

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