In this powerful episode of The School of Greatness, my friend and personal brand strategist Rory Vaden discusses the science and strategy behind building an influential personal brand. Rory brings groundbreaking research and proven frameworks that have helped shape some of the biggest personal brands in the world, including my own journey with The School of Greatness. His insights on finding your uniqueness and serving others authentically will transform how you think about building your brand and business.
How To Turn Your Passion Into A 7-Figure Income Stream

And now let’s jump into episode 1687 of The School of Greatness!
Some Questions I Ask:
- “What problem do you solve – in one word?”
- “What would you give your life for?”
- “What challenge have you conquered? What setback have you survived?”
- “What makes you mad? What makes you sad? What breaks your heart?”
- “How can you serve the person you once were?”
- “Are you trying to differentiate based on what you do, or who you are?”
- “What’s the one thing you could potentially do better than anyone else in the world?”
- “How are you going to break through Sheehan’s Wall?”
In this episode, you will learn:
- Why 74% of Americans are more likely to trust someone with an established personal brand.
- The number one reason most personal brands fail and how to avoid this common pitfall.
- How to identify your unique “one thing” that will help you break through the noise.
- Why multiple streams of income is actually harmful advice for new entrepreneurs.
- The proven three-step framework for separating yourself from the crowd.
- Plus much more…