It might have been from a friend raving about a new kind of gym.
Or hearing about some sort of “games” (that’s where I heard about it).
Or maybe you walked into a CrossFit box yourself and tried it out.
Whether you love CrossFit or not, it has been a massive influence in the fitness industry.
And its founder Greg Glassman says it’s not going anywhere.
Greg emphasizes that he has not created this phenomenon himself — it’s been a huge community effort.
But he is really proud of what kind of people this fitness style has attracted.
I loved diving into the mentality behind the CrossFit community, how and why the business model has worked so well, and how the culture of masculinity has evolved inside CrossFit.
Thanks to Greg for giving some great insights in Episode 412 on The School of Greatness.