Do you have a five-year plan? Ten-year plan? What about a 100-year plan that outlasts your own life and leaves a legacy?
Take a moment to think — if you were responsible for your family’s well-being for generations after you passed away, how would your life be different today? How would your goals, daily habits, financial decisions, and other areas of your life change? If you have a piece of paper, I encourage you to write down your answer.
I love this concept — not only does it take the pressure off of us to deliver results in a short amount of time, but it also turns our attention to what legacy we want to leave behind. It gives us permission to be intentional about the present moment as well as the future for our families and loved ones.
My guest today is Rob Dyrdek who asked these questions and shared so many other gems about legacy during our conversation. He’s a serial entrepreneur, investor, TV personality, and legendary skateboarder, and I’m honored to call him my friend as well.
In this interview, we discuss a wide range of topics, like how Rob used manifestation for success, how he automates his life to avoid decision fatigue, the five things Rob does every single day, and SO much more. I’m so excited to hear how he combined these with the Law of Attraction to manifest his dreams. Let’s get started!
Who Is Rob Dyrdek?
The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old. It also propelled him into the world of business before most people entered college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands.
At 18 years old, he used that knowledge to create his first company. This “outlier” experience helped Rob develop and grow both his brands. His business also increased the value of his brand partners as he was quickly becoming an influential professional skateboarder.
By leveraging his influence and designing new concepts and ideas, Rob helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career before launching the world’s first true professional skateboarding league, Street League Skateboarding, along with a first-of-its-kind skateboarding channel called ETN. Rob’s approach to brand development led him to co-create and executive produce his first television show, Rob & Big, on MTV.
Rob continued his television success with the launch of his new production company, Superjacket. In this new role, he created another hit television show called Ridiculousness. He also began to develop the groundwork for his venture creation studio, Dyrdek Machine. Rob is the co-founder of each venture Dyrdek Machine creates. He works personally with his partners to help them realize their true passion and voice and turn it into a profitable, sustainable brand.
Since launching in 2016, Dyrdek Machine has created 14 brands, 5 of which have exited for an aggregate value of over $450M. Rob’s desire to live life to the fullest pushed him to develop a strategy for success in life, like the formula he created for his venture creation studio. Rob now enjoys a fulfilling life with his family in Beverly Hills, following his life plan for happiness, balance, and love while still achieving greatness in his career. He continues to build his dream as he had not only envisioned but designed it. Rob has co-founded 26 different brands, including the Dyrdek Machine. He is also a board member of Outstanding Foods and publicly traded Motorsports Gaming.
If you’re ready to gain insight into the daily habits, routines, and overall belief systems of someone who embodies greatness, then you won’t want to miss this episode!
How Can The Law of Attraction Lead To Success?
What do you do when your goals are so audacious they seem almost impossible?
Some of us might have given up, but some won’t, just like Rob. Through his belief in the Law of Attraction, he was able to manifest his dream of becoming the successful entrepreneur he is now. If you’re not familiar with this concept, it is anchored on the belief that like attracts like and that imagining what you want is the first step to achieving it. But do you know that he started to build this habit even as a young teen?
“I remember sketching myself as a 14-year-old in a matching hat and shoes with a skateboard on the side. There were also art easels and stacks of money around.” – Rob Dyrdek
Over the years, Rob would work and look for ways to make this dream possible. But when he reached his mid-twenties, he felt he lost track and looked for a hypnotist so he could refocus on his goal.
“I found a hypnotist, and I asked him, “Make me focused on skateboarding, so I can win contests. He immediately told me, ‘You don’t believe you were meant to be successful at your subconscious level.’ I realized the hypnotist was just reinforcing subconsciously that I was meant to be successful.” – Rob Dyrdek
When we’re young, our brains are like sponges — they’re able to absorb things quickly. We want to get better, and that’s what pushes us to strive more. That’s also when we strongly believe in ourselves. At some point as we get older, the passion and drive dies down. That very transition happened to Rob. Yet throughout these highs and lows, he has never forgotten to work on manifestation to achieve his goals.
“In 2018, they were talking about Ridiculousness going away. It was the first company I was building to sell, and it felt like drifting away. My wife suggested, ‘Why don’t we just watch The Secret?’ … The first 15 minutes of watching just shifted my being. I felt like telling myself to stop [and] look at my accomplishments and the good that has constantly found its way to me. It helped me keep my sight, and I began to practice belief again.” – Rob Dyrdek
As if by magic, Ridiculousness was able to run beyond 12 seasons, and they created more shows, which made Rob the media mogul he is today.
“I didn’t do it overnight. We’ll surely go through our highs and lows; we might stop for a little bit, but we go back to the start. It goes like that until you finally grow the muscle of consistency and discipline.” – Rob Dyrdek
Belief is at the core of manifestation. When you believe in yourself, it’s like carrying around an extra limb. If someone tries to push you down, you’re not going to fall! As you believe, more opportunities will come your way. I encourage you to think that you can achieve anything that you set out to do!
