How to Pursue Your Dreams Even in the Face of Adversity with Bobby Hall a.k.a. Logic

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Rob Dyrdek

How to Use the Law of Attraction to Become Successful


Take a moment to think…If you were responsible for your family’s well-being for generations after you passed away, how would your life be different today? How would your goals, daily habits, financial decisions, and other areas of your life change? If you have a piece of paper, I encourage you to write down your answer to this question.

I LOVE this concept — not only does it take the pressure off of us delivering results tomorrow and focus on the long game, but it also turns our attention to what legacy we want to leave behind. It gives us permission to be intentional about the present moment and future for our families and loved ones. 

My guest today is Rob Dyrdek, and he put me on to this idea and shared so many other gems during our conversation. He’s a serial entrepreneur, investor, TV personality, legendary skateboarder, and I’m honored to call him my friend as well. This is a VERY special episode too because it’s the official five-year anniversary of my first interview with Rob where he laid out a vision for the coming years of his life — from getting married and having kids to becoming a successful investor to building and selling businesses of his own. 

And let me tell you, it’s scary how many of these goals have become reality since that conversation. I’m so excited for you to hear how he used the Law of Attraction to manifest his dreams. Please help me welcome back the one-and-only, Rob Dyrdek, to The School of Greatness!

“Progression creates belief.” @robdyrdek  

The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old, and propelled him into the world of business before most people enter college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands. 

At 18 years old, he used that knowledge to create his first company. This “outlier” experience helped Rob to develop and grow both his brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, Rob helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career prior to launching the world’s first true professional skateboarding league, Street League Skateboarding along with a first of its kind skateboarding channel called, ETN. Rob’s approach to brand development led him to co-create and executive produce his first television show, Rob & Big on MTV. 

Rob continued in his television success with the launch of his new production company, Superjacket. In this new role, he created another hit television show called Ridiculousness. Using the expertise Rob gained creating companies at the intersection of business and media, he went on to not only invest in new businesses, but also help successfully amplify those brands. He also began to develop the groundwork for his venture creation studio, Dyrdek Machine. Rob is the co-founder for each venture Dyrdek Machine creates, and works personally with his partners to help them realize their true passion and voice, and turn it into a profitable, sustainable brand.

Since launching in 2016, Dyrdek Machine has created 14 brands, 5 of which have exited for an aggregate value of over $450M. Rob’s desire to live life to the fullest pushed him to develop a strategy for success in life, not unlike the formula he created for his venture creation studio. Following his life plan for happiness, balance and love while still achieving greatness in his career, Rob now enjoys a fulfilling life with his family in Beverly Hills and continues to build his dream as he had not only envisioned, but designed it. Rob has co-founded 26 different brands including the Dyrdek Machine. He is also a board member of Outstanding Foods and publicly traded Motorsports Gaming.

If you’re ready to gain insight into the daily habits, routines, and overall belief systems of someone who I embodies greatness, then you won’t want to miss this episode! 

We discuss a wide range of topics, like how Rob hypnotized himself for success, how he automates his life to avoid decision fatigue, the five things Rob does every single day, and SO much more. Now, without further ado, join me on this very special Episode 1,159 of The School of Greatness!

“Greatness is when your personal mastery becomes so optimized that it inspires the masses to be the best version of themselves.” @robdyrdek  

Some Questions I Ask:

  • If you could only do 5 things each day to set yourself up for success and abundance what would they be?
  • What should we be obsessed with?
  • How do you keep a clean diet?
  • What are the 3 best investments in business or life?
  • What will you have created in 5 years?

In this episode, you will learn:

  • How Rob hypnotized himself for success.
  • The 5 things Rob does everyday to set himself up for success.
  • How Rob automates his life to create more opportunity for his goals and the things that truly matter.
  • Why you should focus on your “hundred year plan.”
  • The biggest misunderstandings about success and failure.
  • And so much more…
Rob Dyrdek & Lewis Howes
Connect with
Rob Dyrdek

Transcript of this Episode

Music Credits:


Kaibu by Killercats

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