Social Media

HootSuite and Twitter Team Up to Increase Twitter Advertising

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I just got home from an inspiring three week trip to the Olympics and capped it off with a private meeting in NYC with some great online marketers at Inc Magazine HQ that Stu McLaren from Wishlist hosted.

The social media inspiration keept on coming as the first thing I saw in my inbox was an email from HootSuite saying I received $100 free credit from them for Twitter advertising.

Score!

I’ll be honest.  I’m a big fan of HootSuite and the work Ryan Holmes does there and I’ve been using them since shortly after they launched.  To see that Twitter and HootSuite look like they are teaming up to increase the usage of Twitter Advertising is very interesting.

HootSuite is one of the main sites I use on a daily basis and I almost never go directly to Twitter.com just because HootSuite is easier to manage multiple social networks and connect with all of my social accounts in one place.

I asked a few other HootSuite users if they received their advertising credits and they hadn’t receive it yet so I’m assuming they are rolling this out to limited users for testing right now.

Here’s the play by play:

First, check for the Preferred Twitter Customer Notification that should pop up when you login to HootSuite.

Then, feel free to watch the welcome video and info about advertising on Twitter for small businesses.  For me, I’ve been using Facebook and LinkedIn ads primarily to get more leads for our social media training courses, but I’ve yet to tap into Twitter so this should be an interesting test to see how much traffic this will drive.

It took about 60 seconds to walk through their simple sign up process to claim the free $100 worth of Twitter advertising credits.

There is now an advertising tab in the HootSuite dashboard which makes it very easy to edit and check your stats once you are all set up.  Here’s a shot from the navigation screen on your dashboard.
Right now, this looks like it is just a test but this could be a sign that a deeper partnership around Twitter Advertising Products is in the works.I’ll be testing this for awhile to see how much it helps my companies grow and I’ll be using it all from within HootSuite.What are your thoughts?

Do you currently use Facebook ads to get more “likes” and leads for your business? Can you see yourself using Twitter ads to get more followers and promote specific tweets?  Let me know in the comments section below.

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5 comments
kulwantnagi
kulwantnagi

HootSuite is the best way to automate social media.

Insiya
Insiya

I can definitely see myself using Twitter more to promote stuff. I wonder how the "reach" will be -- average CTRs as compared to Facebook, and how the ads will be structured -- on the side or in-stream. Thanks for sharing - looking forward to watching your your experiment play out!

BrooksWebDesign
BrooksWebDesign

I signed up for Hootsuite a week ago and I can't believe I hadn't done it sooner.  I use it for Twitter and Google+.  The ability to manage multiple social media accounts from one interface is a huge time saver from a business standpoint.  I'm ramping up to do more marketing on Twitter so these Twitter advertising credits would be great.  Thanks for the heads up on this Lewis, I will look out for my credits.

Connor from HootSuite
Connor from HootSuite

Thanks for sharing Lewis - we appreciate the kind words as well. We're really excited about teaming up with our friends at Twitter - it sounds like our users are pretty excited as well.

 

Hoot On!

 

-Your friends at HootSuite

Scott Ayres
Scott Ayres

Still not a fan of Hootsuite personally..

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103 Flares Twitter 57 Facebook 0 Google+ 11 LinkedIn 35 StumbleUpon 0 Pin It Share 0 103 Flares ×