I recently interviewed a good friend of mine who is an all around great guy to know, but one of the brightest young marketers out there as well.
His name is James Wedmore.
James has only been marking products online for a few years now, but he is one of the best at learning and mastering a skill set extremely fast.
More About James
He is a creative guy, went to film school, ran his own mobile bartending company, has created a number of physical products as well as digital goods, and just continues to break into new markets and see tremendous success. To learn more about James, check out his personal website, and follow him on Twitter here.
Video Sales Letters
Although he has mastered a number of marketing techniques, one he is becoming well known for is his work with video marketing with sales letters. Here is an example of one he has done for a video marketing product here.
In this video above, James shares some great tips for how to get started with videos sales letters, why video sales letters are important in your marketing efforts, and how they convert better than regular sales letters.
This video is during Ali Brown’s Shine Event in Vegas, so enjoy the view of the Wynn Hotel in the background.
I plan to start doing more video sales letters for some of my own products so I’ll be sure to post more tips and strategies for video sales letters in the future, but I’d love to hear your thoughts about them.
Have you created your own video sales letters in your own marketing? Have you seen an increase in sales from them or do you have a fear in creating them? Do you like watching them over reading normal sales letters? Please include your thoughts and opinions below.