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Tim Grover

Why You NEED to be Selfish to WIN

Are you selfish enough?

The word “selfish” has a negative connotation — and for good reason! When we hear the word “selfish,” we typically think of people who care only about themselves, even if it means putting another person down. Maybe you think of someone who has a ton of wealth and influence, but they don’t use it to help people in need.

Whatever comes to mind when you hear the word “selfish,” it’s probably not a positive image.

But I want to challenge you today to rethink your idea of selfishness.

In today’s busy, work-motivated culture, it’s easy to prioritize everything but ourselves. We end up spending long hours at the office, working ourselves into the ground, and not checking in with ourselves. Maybe you have long-term goals of raising a family, achieving your dream job, or creating an incredible piece of art, but since you don’t prioritize yourself, those dreams get left behind.

The truth is, in order to win at life and achieve our goals, we have to be selfish sometimes.

Today’s guest is an expert on the art of winning, coaching athletes such as Kobe Bryant, Michael Jordan, and Dwyane Wade, and in this episode, he’ll teach you how to rethink selfishness so you can be successful.

“Winning requires you to be different and different scares people.” @ATTACKATHLETICS  

Tim S. Grover is the CEO of ATTACK Athletics, Inc., founded in 1989. World-renowned for his legendary work with elite champions and Hall of Famers, including Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of other NFL, MLB, NBA, and Olympic athletes, he is the preeminent authority on the science and art of physical and mental dominance and achieving excellence.

Tim earned his Master’s degree in Exercise Science and his Bachelor’s degree in Kinesiology at the University of Illinois-Chicago. As a former NCAA Division I basketball player at the University of Illinois-Chicago, Grover was inducted into the UIC Hall of Fame with the Lifetime Achievement Award in 2010.

Author of the national bestseller RELENTLESS: From Good to Great to Unstoppable and creator of digital training platform The Relentless System, Tim appears around the world as a keynote speaker and consultant to business leaders, athletes, and elite achievers in any area who want to know how the best can get better in anything they do, teaching the principles of relentless drive, result-driven performance, and mental toughness. A featured columnist at and, he also appears on ESPN, FoxSports, and other media outlets.

On May 18, 2021, he released a new book: Winning: The Unforgiving Race to GreatnessIn it, Tim shows why he is one of the world’s most sought-after mindset experts. Drawing on three decades of work with elite competitors, Tim strips away the cliches and rah-rah mentality that create mediocrity and challenges you to embrace reality with single-minded intensity. The prize? Massive success.

This interview was so good that I had to split it up into two parts, so make sure to check out Part One to learn about the mindset of world champions!

But for now, join me on Episode 1,112 to learn why you NEED to be selfish to win with Tim Grover!

“Knowledge is power but only if you use it.” @ATTACKATHLETICS  

Some Questions I Ask:

  • What does it do for us when we acknowledge our self-doubts?
  • What are the three big lessons that Kobe taught him?
  • What does it do to us when we adopt the winning mindset?
  • How did you create time for yourself when you were training the biggest athletes?
  • Did you ever score a point against Kobe?
  • What are the three biggest lessons you learned from training Dwyane Wade?
  • How do the best athletes deal with distractions?

In this episode, you will learn:

  • The importance of sharing your self-doubts with someone that won’t judge you.
  • The importance of managing your focus instead of your time.
  • Why we need to rethink our idea of selfishness.
  • Tim reflects on his time with Kobe and how his passing impacted Tim’s life.
  • The best athlete out of all the people Tim trained.
  • Plus much more…

Show Notes:

Connect with
Tim Grover

Transcript of this Episode

Music Credits:

Music Credit:

Kaibu by Killercats

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