New book from NYT bestselling author Lewis Howes is now available!

New book from NYT bestselling author Lewis Howes is now available!


If you’ve been in business long, you no doubt know the old profits adage: Sales – Expenses = Profits.

Today’s guest on  The School of Greatness turns this formula on its head in his new book, Profit First, by proposing a different formula (hint: the profits come before the expenses.)

Before you call him crazy, let me introduce Mike Michalowicz as the former small business columnist for The Wall Street Journal, as well as a frequent guest lecturer at major universities. He hosted the reality television program Bailout!, where he would turn around failing businesses in 24 hours, and he is the “Business Rescue” segment host for MSNBC’s Your Business.

He is also known for his entrepreneurial strategy (and title of his previous book) The Toilet Paper Entrepreneur.  Let’s dive in to learn how to pay yourself profits first in Episode 93 with Mike Michalowicz. Subscribe on iTunesStitcher Radio or TuneIn

The School of Greatness Podcast

Mike Michalowicz on The School of Greatness

“Instead of asking ‘How big is your business?’ ask ‘How healthy is your business?'” Click to Tweet

In This Episode, You Will Discover:

  • About the “Recency Effect”
  • The old formula for profits versus the new formula Mike proposes

“Our behavior is dictated upon what we perceive in the moment.” Click to Tweet

  • How to avoid the temptation to borrow from yourself
  • Why you need to pay yourself first (and well)

“If we don’t pay ourselves first, we start resenting our business. It starts owning us.” Click to Tweet

  • TAPS (target allocation percentages) and how to use them
  • The importance of matching up with another entrepreneur for accountability
  • Why you should hire a book keeper or accountant who understands how to drive profits in your business
  • Why spending less in your business actually fuels the economy

“The less money we spend, it forces us to become efficient.” Click to Tweet

  • The importance of being efficient with your business budget (I’m definitely shifting some things in my business based on this idea)
  • How to pay down debt Dave Ramsey’s Debt Snowball method
  • Why efficiency is the magic sauce of profitability
  • Where most business owners fall apart in making profits
  • Plus much more…

“If you own a business, you have to pay yourself as the best employee.” Click to Tweet

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  • Music Credit: Kruewl by Pandora’s Box

Did you enjoy the podcast?

Have you struggled with paying yourself first or what you are worth? Most entrepreneurs have. Let us know in the comments what shifted your mindset (or if you are still paying yourself last) and how it affected your business. Also, if you are looking for ways to grow your business online, make sure to dive in and apply to the School of Greatness Academy.  Sessions start soon and we are almost full for enrollments!

School of Greatness

 “Money is an efficiency.” Click to Tweet

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