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Lewis Howes

The Mask of Masculinity: Book Launch Strategy and Breakdown

The day has finally come!

My second mainstream book, the most raw, vulnerable, authentic piece of work I’ve created so far, comes out tomorrow.

It’s been five years in the making, since my big wake up call, and I’ve been writing and editing and preparing this book for the last two years.

It’s been an opportunity for me to face my biggest fears, go into the fire, and undo all the beliefs and behaviors that aren’t serving me.

I’ve learned so much in the process (and still am).

I’ve had incredible conversations with men and women that have opened my heart and mind wide open.

And now it’s time to share these messages and this wisdom with the world.

That’s why I’m taking this solo round episode to share the behind the scenes of how I’ve planned the marketing and promotion of the book to get the word out as much as possible.

Here’s the thing friends: when you have an important work that you’ve devoted years of labor, love, and heart into, you need to put just as much effort into the marketing.

It doesn’t matter if you’ve created a masterpiece if no one knows about it!

So I’m breaking down the whole strategy I’m using to promote this book as big as I can in this episode. I hope you take notes on ideas you get for how you can promote your big work.

Get ready to see behind the launch of The Mask of Masculinity in Episode 556.

Some Questions I Ask:

In this episode, you will learn:

How to Launch a Bestselling Book

  1. Mainstream Press
  2. Bulk Orders
  3. Bonus Offerings on Website
  4. Podcast Tour
  5. Book Tour
  6. Street Team
  7. Guest Posts
  8. Podcast Contest
  9. Book Trailer
  10. Social Media
  11. Facebook Live Interviews
  12. Email Newsletters
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Lewis Howes

Transcript of this Episode

Music Credits:

Music Credit: Moso by Hubba Amanu

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