John Danner & Chris Kuenne

The 4 Personality Types of Successful Entrepreneurs

Ever wondered if there was one type of entrepreneur who is the most successful?

I have.

So when two Princeton University lecturers came to the Greatness Studio to talk about their new book (about personality types of entrepreneurs), I had to ask.

And they told me no, there’s not one.

In fact, they’ve identified 4 successful entrepreneur types, and according to their research, each is equally effective – but for different reasons.

Of course I had to know more, and both John Danner and Chris Kuenne fascinated me with their explanations of these personality types.

They identified which one I am right away and gave me great coaching on how I can improve my business strategy.

"Who you are shapes how you build."

They pointed out that it’s not enough to know your strengths in business – you need to ACT on that knowledge, hire people who compliment you in those areas, and build your team wisely.

We talked about how to find the right co-founder (based on your personality and theirs), how and when to bring in investors to your business, and of course, the things to look for in new hires.

I loved this conversation so much I want to bring them back on to discuss more.

This is the first of two episodes this week with top business professors coming on the School of Greatness.

Class is in session in Episode 517.

"More is seductive but it ain't nearly as good as great."

Some Questions I Ask:

Why is entrepreneurship the ultimate team sport? (1:02)
How do you find the best co-founder for your business? (11:14)
What is the most successful personality type for building a business? (26:12)
How do you know when to bring in outside capital? (30:25)
Should you invest as much of your resources as possible back into the business? (35:25)

In this episode, you will learn:

Whether there is a single best way to build a team (2:40)
The 4 personality types of successful entrepreneurs (3:10)
Why it’s not enough to “know thyself” (6:20)
The 2 strategies to choose from as an entrepreneur (6:30)
The most important things to consider when hiring people on your team (14:35)
If it’s better to focus on one thing or be good at multiple things (38:20)
Plus much more…

New book from NYT bestselling author Lewis Howes is now available!

New book from NYT bestselling author Lewis Howes is now available!

Summit of Greatness 2025 Early Bird Now Open! | September 12-13 | Los Angeles, CA

John Danner & Chris Kuenne

The 4 Personality Types of Successful Entrepreneurs