New book from NYT bestselling author Lewis Howes is now available!

New book from NYT bestselling author Lewis Howes is now available!


Aubrey Marcus

Believe in Yourself

You have to have faith that you’ll find a way.

Do you allow doubt to trickle in?

Maybe I won’t make it.

Maybe I’m not smart enough.

Maybe I’m not the person for the job.

Your self-belief has to be airtight if you want to go all the way. It has to be unwavering.

Once you believe in yourself authentically, you will get others on board who believe in you, too.

You have the power to create a movement.

That’s why, for this 5-Minute Friday, I revisited a conversation I had with Aubrey Marcus where explains how champions use self-belief as a tool to win.

Aubrey Marcus is the founder and CEO of Onnit, a lifestyle brand based on the holistic health philosophy Total Human Optimization. He regularly provides commentary to outlets like Entrepreneur, Forbes, The Doctors, and The Joe Rogan Experience. He has been featured on the cover of Men’s Health, is the author of the life-coaching course Go For Your Win, and author of the book Own The Day, Own Your Life from HarperCollins.

Having self-belief doesn’t mean you’re cocky. It means that you’ve put in the work and you have the mindset to know you will accomplish what you set out to do.

Learn why a strong belief in yourself is a key to success in any field in Episode 756.

“Champions utilize belief to their advantage.” @AubreyMarcus  

Some Questions I Ask:

In this episode, you will learn:

  • How champions use belief in themselves as a weapon (2:00)
  • The way Conor McGregor uses self-belief to win fights (2:30)
  • How to get your belief in yourself to 100% (5:45)
  • Why politicians don’t use self-belief effectively (7:00)
  • The line between confidence and cockiness (8:00)
  • Plus much more…

Show Notes:

Connect with
Aubrey Marcus

Transcript of this Episode

Lewis: This is 5-Minute Friday!!

Welcome everyone to this episode I’m very excited my friend Aubrey Marcus has grace us with his time to come on and share some of his wisdom. Now, Aubrey is the CEO and founder of which has been a sponsor of mine and a big supporter of mine as an athlete, but also they sponsored the show the school of greatness from the early days. And he’s just been a great friend and we work out together and hang out together, I’ve seen him in Austin when I’m out there. His got a brilliant mind in business and a philosophical mind. He hangs out with champions all day long and got a fitness company and constantly training and hanging out with champions.

Big thank you to our sponsors design crowd. Now, design crowd has been my service that I go to for all design website stuff. Any type of design that you need you can get all your personal design needs at They’ve got hundreds of thousands of designers from all over the world that will create designs for you. All you have to do is fill out the form of what you’re looking for whether a logo, website, or whatever it maybe you submit what you’re looking for and give the details of what it is and then designers will start creating branding for you. You can get feedback from them and then when you want to pick up a winner you choose one of them and then you just pay that. And right now you can go to for a special $100 VIP offer for our listeners. Again, design is the key to differentiate yourself in your workspace, industry.

Aubrey: Champions utilize belief to their advantage and I think in the great champions belief becomes more than just something “Oh I believe in myself” it becomes a weapon. And I think no more that can be seen than with Connor McGregor.

Lewis: Oh my goodness.

Aubrey: It’s really interesting with fighters because fighters is a one on one contest and its direct competition, there’s not a lot of rules and things in place just the bare minimum.

Lewis: It’s not like 5 on 5.

Aubrey: Yeah, it’s not like there’s a ball and you’re at war it’s a lot more like a direct physical goal primal confrontation. So, I think one of the things that you’re doing leading up to the fights because you know who you’re gonna fight which is incredibly terrifying.

We’re very adept at detecting other people’s belief, we have great belief detectors because belief is such a powerful force in determining whether you’d be a success as a biological evolutionary advantage. Those people who could detect other people’s belief certainly would have advantage. So, I think we’re better at that than we realize. So when you’re squaring off with someone and you have someone like Connor McGregor whose belief in himself is at flat 100 like there’s no wiggle room. So you’re coming in and let’s say you’re pretty good and your beliefs is at 95 or 95, you have a little bit of doubt like a tiny little bit doubt but that’s usually almost better than anybody you see. And then you are looking at this guy Connor and you’re thinking where is that 98 where is that 2% and then it starts to get you to question more, and then your belief drops and then you’re down to 95. And then the fear starts to creep in and then doubts about your performance start to creep in but Connor uses that as a weapon. And it’s not only against other people, he is so good at believing in himself he tells people exactly what he’s gonna do.

Against Chad Mendez he said within 2 rounds I’m gonna knock him. Basically he’s gonna knock him with a punch to the head and Chad got him down and some brutal positions. Had him on the mat was bouncing elbows off his head, his head was pinned to the canvas bleeding and he was just talking to him. His belief never wavered. So, Chad is doing the very best he possibly can crushing him but Connor’s belief never wavered and then they pop up with a minute left in that 2nd round and the K.O.

In the interview Chad is like “Man that guy never stops talking the whole fight.” So that belief just wore him down until finally the skills caught up were able to execute that. And I think getting that belief to a 100 that’s gonna be hard, it’s gonna take a lot of hard work because you’re not gonna be able to believe. People say “Well I’m gonna beat Mike Tyson.” Well you’re never gonna believe that because you haven’t put in the work. So a really good belief system is supported by evidence. And then there’s a little bit of and a lot of that is mental override, that ability to tell your mind “I’m not gonna indulge any doubts I am going to do this.” And just believing that is a characteristic you see across the board athletes, entrepreneurs. Their beliefs is the most unwavering and people follow that belief, if you have that belief and you want people to line up and join your team and be part of that cause you know work on your belief, do the small steps to get you that belief and then really believe that.

Lewis: He just doesn’t care whatever he believes in himself that he can make happen. And he is building a movement around that belief and staying true to whatever it is that he believes.

Aubrey: And politicians I don’t have the highest respect for most politicians and I’ve notice them playing games with belief. They all say now at a certain point and shifted in the debates, everybody started saying “When I am president.” It is what they’ll all say but it doesn’t get authentic for these guys because they’ve had someone coaching them to say that and they don’t really believe. Like that’s what people call the bullshit detector.

Lewis: When you have 3% poll ratings

Aubrey: Exactly. So you got to be careful there is a little bit of make it till you make it but it’s got to be genuine because people will detect if you’re putting on airs and that’s that line where it becomes cocky.

Lewis: Like Ronda Rousey.

Aubrey: Yeah.

Lewis: She was super cocky and talking trash in a negative way.

Aubrey: It’s hiding some kind of insecurity and that insecurity was probably that. And the great thing is this gives an opportunity for her to learn and I have immense faith in Ronda because she is a champion but she’ll figure it out, she does have some good people in her team. So she’s got some good piece to that she’s just got to sort out these other piece and you know great champion will adapt and obviously there’s a lot of other things that we can add on there. Great champions adapt.

You just adapt and get up and figure out a way to do it and then belief leads and then you just got to have faith and you’ll find a way.

Lewis: Hey guys if you enjoyed this inspirational clip from a past episode of the show then you’ll love the free book I’m giving away right now It’s called the millionaire morning and it includes some of my best tips for starting off your day with a millionaire mindset. Get your free copy at the and just pay shipping, again check it out right now the


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