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LinkedIn, the King of Social NetworkingI was walking around Buckingham Palace in London the other night and it made me think of Kings and Queens.  Today, I thought about which social networking site would be ranked as the “King” of social networking, and I came to the conclusion it would be LinkedIn (surprise, surprise).

For a few years now I have been preaching about LinkedIn, and it’s metaphorical holiness.

Yes, LinkedIn has a number of bugs and issues that many users dislike.  They are also constantly changing and updating their platform which upsets even more professionals trying to figure out the site.  Sometimes you think you know how to use something within the system, and the next day you can’t do the same thing.  Sound familiar?  (Those who own or manage groups know exactly what I am talking about)

Over the next few months I will be writing more about LinkedIn, and why in my mind it is the best social networking site on the planet, and how it is better than the holy Twitter, Facebook, and YouTube knights.

It is true, there can only be one King, and that King (at least in the social networking world) is LinkedIn…. for now.

I will break down LinkedIn in many ways, the good and bad, and share with you some things you probably weren’t aware of with LinkedIn, or how you can use it to build your business and achieve your professional goals.  My ultimate goal is to make you believe that LinkedIn is the sexiest social networking site, even though you may think it is just a glorified resume.

I hope LinkedIn learns to be more “kingly” as Chris Brogan puts it best, and takes the criticism from some of it’s users over 2010.  I sense LinkedIn making a number of changes to improve and update it’s platform to keep up with some of the other social media knights.  Bear in mind, that with change always comes criticism.  As long as LinkedIn continues to keep the users best interest in mind, and not their own, the site will ultimately rise to the top, and even Facebook and Twitter advocates will start to see why the number one business social networking site will be your most useful online tool in the coming years.

More points to come soon, until then, all hail to LinkedIn, the social media King!

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20 comments
HansG
HansG

Thanks for being responsive! I'll happily help distribute your brand across
my list. You deserve it!

Regards,
Hans

DaraghBell
DaraghBell

I know I am doing that too Lewis. I am neither pro Linked In nor against just pro getting your message out. I agree with you it is one of the best tools out there especially for employment but what about other elements spreading your message. I hope the changes that Larry talks about happen so it can become more viral.

*will have a look at Linked Working sometime for broader perspective* Thanks for the video.

HansG
HansG

Thanks for being responsive! I'll happily help distribute your brand across
my list. You deserve it!

Regards,
Hans

DaraghBell
DaraghBell

I know I am doing that too Lewis. I am neither pro Linked In nor against just pro getting your message out. I agree with you it is one of the best tools out there especially for employment but what about other elements spreading your message. I hope the changes that Larry talks about happen so it can become more viral.

*will have a look at Linked Working sometime for broader perspective* Thanks for the video.

DaraghBell
DaraghBell

I know I am doing that too Lewis. I am neither pro Linked In nor against just pro getting your message out. I agree with you it is one of the best tools out there especially for employment but what about other elements spreading your message. I hope the changes that Larry talks about happen so it can become more viral.

*will have a look at Linked Working sometime for broader perspective* Thanks for the video.

darabell
darabell

Gary Vee recommends using Facebook and Twitter together as sounding boards for content. Which ones work best for Linked fit on the chessboard. How does affect it your content. Also let me know which events you will be at in London and will I drop by.

Lisa Grdina
Lisa Grdina

Lewis:
As a marketing professional I think you are comparing apples to oranges. I believe Linkedin serves a professional purpose of networking and business communication whereas Facebook is more "social or personal" in nature and has a more "playful" format. That is not to say that brands (and business people) can not market/communicate on both social media sites but it message and format may be different.
I will agree that in the "realm" of business networking Linkedin is King and I would hate for it's format to change into a Facebook or Twitter. I personally enjoy the seperation of the social media I use (Linkedin,Facebook & Twitter).
You may not want to come back to Columbus....snow, snow and more snow.
Lisa

deanholmes
deanholmes

Lewis,

Hey my man. Happy New Year and hope you are well.

Too funny with the King stuff. My Twitter Profile is @LinkedinKing. Does this mean I need to step it up and become the new King?

Give me a shout if you are back from Europe.

Dean

Larry Prevost
Larry Prevost

Bubba,
I gotta agree with you that LinkedIn is The Boss. However, looking at the membership numbers would seem to indicate that Facebook is the reigning champ.

There are some changes in the works for LinkedIn. They just got a new CEO (from Yahoo!) and they will be making the platform more open. So expect more 3rd party apps on the horizon. That should get people spending more time on the platform and connecting with people.

Ultimately, I think part of the challenge is that the majority of people view their professional life as a subset of their "life", which also contains entertainment. I've never looked upon LinkedIn as a means for entertainment. On Facebook, however, I get requests all of the time to "pin hearts on donkeys", "tie yellow ribbons on fingers", and "send picket fences to farmville players". I mean really -- do I look like a farmer?

I can see Linkedin adding more apps to streamline my life, such as scheduling software, APIs to Salesforce, maybe even a video skype application that lets me have a one-on-one video call with a coaching client. But I can't see them adding gaming apps...

... unless they are educational in nature like that phishing educator that wombat technologies has put together. That would be cool.

I don't think LinkedIn is going to slide--they are the top viable professional network. But to put a smackdown on Facebook will require some out-of-the-box thinking and a redefinition of the term "professional".

bizmike
bizmike

IMO where content is most dynamic, real-time and engaging - is king. I have always viewed LinkedIn as a personal Wikipedia. A sort of mantle that holds my trophies for all to see as they enter my living room.

I'd have to dub the applications that allow me to cultivate my social life king. My Tweetdeck, Gowalla and Facebook apps are tapped on an hourly basis while LinkedIn sits for weeks unchecked and bogged down in the cobwebs of web1.0.

If you are saying as king LinkedIn has to "keep up with some of the other social media knights." and that it "will ultimately rise to the top." then I say it is not king. That is the behavior of a prince trying to be as good as his father. The king.

BenSpark
BenSpark

Hey Lewis,
I am really just starting to scratch the surface of Linked In. I want to read your book but it is not on Kindle. I vowed to keep my house clutter free this year and only buy kindle books. Will the book be available on Kindle anytime soon?

lewishowes
lewishowes

do you think the numbers matter as much even if farmvill is all people do on Facebook? Does quality matter over quantity with this point?

lewishowes
lewishowes

great points, thank you! I agree that real-time and engaging is king... but LinkedIn IS doing that now by integrating Twitter updates with profiles, and including a number of quality apps to their site (not the kind of farmvill apps like facebook has, instead, actual apps that help your business).

thoughts?

HansG
HansG

Thanks for being responsive! I'll happily help distribute your brand across
my list. You deserve it!

Regards,
Hans

lewishowes
lewishowes

Let me work on getting my PDF out there for you all for a limited time... thanks for the suggestion :)

HansG
HansG

How about being really radical for 2010 and providing a FREE PDF ebook version of your book for a limited time?

madisongreg
madisongreg

Make that 51 requests for your book on Kindle. Thanks!

BenSpark
BenSpark

You are welcome. Let me know the day it goes live and I'm buying it.

lewishowes
lewishowes

Ben, you are like the 50th person to ask if my book was on Kindle... I think I need to make that happen soon :) Thanks for your thoughts.

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