On a global mission to make the financial industry less “male, pale, and stale,” Vivian Tu is a former Wall Street trader-turned-expert, educator, public speaker, host, entrepreneur, media powerhouse, and the founder and CEO of the financial equity phenomenon, “Your Rich BFF.” In January 2021, she developed and launched the “Your Rich BFF” blog and social media handles as a passion project to destigmatize and make the rules of personal finance accessible and digestible to non-experts and marginalized communities.
Her dedication to promoting financial literacy and ability to bridge the gap between finance and the mainstream have earned her cross-platform fame and notoriety, having garnered nearly 6 million followers and counting, as well as honors on both the Forbes’ ‘30 Under 30 – Social Media’ (2023) and inaugural ‘Top Creators’ (2022) lists. This December 2023, Vivian’s financial prowess and devotion to educating her followers have culminated into the highly anticipated release of her debut book, “RICH AF: The Winning Money Mindset That Will Change Your Life.” Revealed exclusively on the TODAY show, “RICH AF” is billed as the definitive book on personal finance for a new generation, and was sold in a competitive auction for a seven-figure publishing deal to Portfolio, a division of Penguin
Listen to her podcast Networth and Chill Pod
And now let’s jump into episode 1551 of The School of Greatness!