You don’t need money to start a business. You need to let go of your ego and find one customer, even if you don’t charge them anything.
Chris Koerner has built dozens of businesses from nothing, and he hosts The Koerner Office podcast where he shares new low cost business ideas every day. He says most people fail before they even begin because they play business instead of doing business.
He breaks down the barbell method for picking what to build next, why distribution beats the idea every time, and the year he spent learning to fix iPhones on YouTube in between paying customers.
Then the conversation turns personal. Koerner opens up about his daughter’s double lung transplant, the stranger’s family who donated the lungs that saved her, and why he and his wife each later donated a kidney to someone they will never meet.
This is a masterclass in bias for action, wrapped inside one of the most quietly emotional stories you’ve heard in a long time.
