New book from NYT bestselling author Lewis Howes is now available!

New book from NYT bestselling author Lewis Howes is now available!


Rich Paul

LeBron James Agent, Rich Paul on What It Takes To Stay On Top

follow the road to greatness no matter what your background may be

Today we’ll delve into the mind of the man who’s helped keep one of the biggest names in the NBA at the top of his game for years. What does it take to consistently outperform the competition? LeBron James’ Agent, Rich Paul, is here to share his insights on what it takes to stay on top.


Rich Paul is the CEO and founder of KLUTCH Sports Group, the powerhouse agency representing some of the biggest athletes across major professional sports. Paul founded KLUTCH Sports in 2012 in his hometown of Cleveland, Ohio, where he forged a unique and personal approach to representing top NBA talent – putting athletes first and empowering them to build careers and brands on and off the court.

"When you talk about business and the School of Greatness, you cannot have that without collaboration and without communication. You cannot have that without a willingness to check your ego at the door." @RichPaul4  

And now let’s jump into episode 1513 of The School of Greatness

“When you think about the evolution of a person, and you think about the evolution of positioning, allow yourself to be a part of that evolution by managing the transitions within.” @RichPaul4  

Some Questions I Ask:

  • You’ve been a key figure in the career of LeBron James. What do you think it takes to consistently outperform the competition in the world of professional sports, and why do you believe some individuals fail to reach their full potential?
  • What advice would you give to our listeners who aspire to achieve greatness in their own fields, whether it’s sports, business, or any other endeavor? What are the fundamental principles they should keep in mind on their journey to success?
  • You’ve had an incredible journey from founding KLUTCH Sports Group to becoming the Head of Sports at United Talent Agency (UTA) and serving on their Board of Directors. Can you share with our listeners the key moments and decisions that propelled you to this level of success in the sports agency world?
  • In 2019, you were named GQ’s “PowerBroker of the Year” and “The King Maker” on the cover of Sports Illustrated. What do you believe are the qualities and strategies that distinguish you in this competitive industry and allow you to create such a profound impact?
  • KLUTCH Sports was recognized by TIME as one of the TIME100 Most Influential Companies in 2021. Can you elaborate on the philosophy and principles that have driven KLUTCH Sports to become such a prominent and influential player in the sports agency landscape?

In this episode, you will learn:

  • How vulnerability is a crucial aspect of human connection, even if it’s challenging due to societal expectations and norms.
  • The power of understanding and connecting with people on a deep emotional level by observing their body language and emotions.
  • Why effective communication can be especially difficult for young black men who may feel pressured to conform to certain stereotypes.
  • The importance of evolving and adapting to different roles and situations throughout your life.
  • That true success and greatness are achieved through consistent and disciplined habits, regardless of your background or circumstances.
  • Plus much more…

Show Notes:

Connect with
Rich Paul

Transcript of this Episode

Music Credits:


Kaibu by Killercats

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