It’s a fact that Gary Vaynerchuk is completely dominating almost everything he is involved with. He is a NY Times Best Selling Author, runs a killer media agency with cool and collected brother A.J., has a unique wine show, and everything he is passionate about seems to crush the competition (except for his NY Jets, lol).
However, Gary made some comments a while back saying he was going to start taking LinkedIn to the next level this year, and in my opinion he hasn’t done it yet.
I know Gary is one of the busiest people on the planet right now so I understand this may not be a top priority. I do believe Gary could really start taking all of his projects and businesses to the next level if he implements 13 of the things I noticed wrong with his LinkedIn profile.
This video was created (out of pure love) specifically to show Gary what he can do to improve his profile and start helping that playoff beard fulfill its real purpose, but I want the rest of you to pay close attention to some of the slight changes you could be making as well. These changes I demonstrate may just give you that extra opportunity you need to take things to the next level this year.
I realized I left one BIG point out of this video, and that was using the events section on LinkedIn. I know Gary has a number of book signings, speaking gigs, and wine events around the country and he has not used the events section to its fullest potential.
I recently helped promote an event he had during his book signing in St. Louis. I sent out a few messages and was able to get over 400 people to RSVP on LinkedIn, and there was a great turnout during the event (see 413 RSVP numbers in image).
I don’t think he was able to get that many to ever RSVP for an event on Facebook, and we all know Twitter doesn’t have an option for events. Using the events section on LinkedIn is the 13th point of this post. Think LinkedIn isn’t worth paying attention to? Look at the numbers and think again.
Do you see anything else Gary should be changing or implementing on LinkedIn? Better yet, were there things I mentioned that you should be doing to your LinkedIn profile that you didn’t think about before? If so, please let me know what they are in the comments below and start crushing it on LinkedIn.