New book from NYT bestselling author Lewis Howes is now available!

New book from NYT bestselling author Lewis Howes is now available!

Chris Hawker’s Power Squid

Ever have an idea you thought could be worth millions?

Did you ever decide to take action on that idea to make your millions?

If so, congratulations and lets meet up sometime to chat about what you did.

If not, continue reading as this article will teach you the first steps every inventor will need to know about bringing your million dollar idea to market.

Enter Chris Hawker – the Inventor

I’ve known Chris Hawker for a little over three years now and he always tells me,

There is no million dollar ideas, only million dollar executions. 

He is a designer by nature, but due to huge success from a number of his inventions including the Power Squid, Onion Goggles, and Thirsty Light, he has become the “go-to” expert for helping inventors or those with “Big Ideas”, take their idea to market and make them profitable.

As Chris likes to say, he…

Helps transform everyday tasks into opportunities to enjoy life.

Taking Your Ideas to Market

If you have an idea and want to take it to market or figure out a way to get into big box retailers like Wal-Mart or Target, then there are a few ways to help you get there, but I’ve yet to witness a better approach then the “Chris Hawker way”.

Chris Hawker Invention Diagram

I invented my first product back in late 2007 just before I was introduced to Chris, and since then I’ve probably seen him create, manufacture, sell or license over a dozen products.

He has come up with a great forumla for taking ideas to market which helps him stay on track in figuring out weather or not his idea or an idea a fellow inventor brings to him is worthy of pursuing. (see his invention pyramid image to the right).

There are a number of moving parts in trying to figure out taking your idea to market.  For me, I bring my ideas to Chris and let him work through his system to see if they are worthy enough, but for those that try to do it on their own, there are a few things you should know when starting out.

Watch this brief video below to see what your first steps should be.

Becoming An Inventor

We are all inventors in our own way, and we bring ideas to market in various forms that may not always end in being in Wal-Mart.

If you think you have a great idea, make sure to take the advice Chris shares in his video, but if you’d like more advice and think you have a great idea that can make a difference in the world, then make sure to submit your info here to get it in front of Chris.

There is always a process we take when we want to launch our ideas, but doing the research and ground work is the key ingredient to not wasting a lot of time and money long term.

We all may have million dollar ideas, but nothing will finalize unless you follow through with the million dollar execution.


Have you ever thought of brining a product to market and imagined what it would be like to see your product in big box retailers?  What was your biggest obstacle in bringing it that idea to market?  Or, if you do have an invention that is already on the market, what has the process been like for you, and what would your biggest piece of advice be for others?  Please leave your thoughts in the comment section below.

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