How to Sell Yourself Without Being Sleazy with John Jantsch


Everyone is in the business of selling.

Even if you don’t have a business, you are always selling yourself in some form.

Imagine for a moment, never having to actually “sell” your products, services or yourself every again.

Instead, changing the system around so that people always buy what you are offering without you having to do the sales part.

There is a key to this selling strategy and our next guest on the School of Greatness has been doing this successfully for years without having to “sell”.  Welcome to episode 67 with  John Jantsch.

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The School of Greatness Podcast

John Jantsch on the School of Greatness with Lewis Howes

“How do I make sure that 100% of people that buy from us, also want to refer us?”

In This Episode, You Will Learn:

  • The difference between marketing and selling
  • The elements of an excellent sales person
  • Why content creation is imperative to furthering your career in this economy
  • About the Marketing Hourglass
  • How to avoid the most common mistakes when creating products and and courses
  • How to price your products and pricing psychology
  • The value and evolution of e-mail marketing
  • Veteran content production strategies
  • Shifting the culture of the sales process
  • Plus much more…

“You called me up because you said you wanted to be at 2x. What if you could be at 10x? What would that look like?”

Continue Seeking Greatness:

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“Build so much value that you can charge a premium.”

Did you enjoy the podcast?

Do you struggle with getting sales in your business?  What is the hardest part about it for you?  Let us know in the comments section below what has been working with you as well based on what John teaches from this episode.

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I supervise an inside sales team that handles lead generation for our outside sales team.  I enjoyed this podcast since it put a unique perspective on selling.  I never dealt with sales until I started with this company a few months ago.  It was refreshing to hear some positive sales practices.  I will recommend Ducttape selling to my sales teams for sure.  


This episode is great! The sales world is constantly evolving and John's perspective is a fresh view on a mostly tunnel visioned world of how to sell. Listen to this conversation, pick up the book and keep growing. @LewisHowes yet again delivering useful information from GREAT minds. Thank you so much for what you do, it truly has been life altering for me and I'm sure many others. Keep up the GREAT work and please please please keep adding classes! - A loyal pupil in #TheSchoolOfGreatness, @thedominirican7


Lewis and John, I loved this episode. Thanks for putting it together. The landscape of selling is changing. Can't wait to read John's new book Duct Tape Selling. - Scott Morrison @scomo


Hey Scott love to hear what you take action on after reading the book


Hey Lewis - love your show, but this episode really had something special :) All kidding aside love your energy and what you bring to your community and I really appreciate you taking the time to talk with me about Duct Tape Selling. Go USA Team Handball!


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