A lot it turns out.
I met John Ruhlin years ago but it wasn’t until he reached out to me after my book launch that I realized his full genius. John offered to help me send thank yous to the people who supported me in my book launch and he was a lifesaver.
While in college, John started selling kitchen knives for Cutco, and to this day he still holds the top sales record.
But what he learned while selling knives went far beyond sales.
John is now the founder of Ruhlin Group, a consulting company that helps other companies find and give the perfect gifts to their clients as thank yous.
If you’ve ever struggled to pick and package a gift, you know how valuable this skill is.
But the reason I wanted to have him come on The School of Greatness went beyond learning how to pick the right gift.
As John explains in our conversation, gift giving is one of the most impactful actions you can take in your business (and for any relationship in your life).
And when you do it right, the benefits to both you and the recipient are immeasurable.
I know you’ll be thinking about gift giving in a whole new light after listening to him in Episode 344.