Joe Polish is the founder of Genius Network® and co-founder of the popular podcast ILoveMarketing.com. Joe’s marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions of dollars for his clients, ranging from large corporations to small family-owned businesses.
Joe has helped raise over $3 million for Virgin Unite, Sir Richard Branson’s foundation. His current passion projects include JoeVolunteer.com, ArtistsForAddicts.com, and GeniusRecovery.com. Joe’s mission is to help change the global conversation surrounding addiction and addicts from one of judgment to one of compassion.
Joe makes the point that marketing is something you have to learn.
It’s all about setting people up to be interested in what you’re offering so that you don’t have to rely on talking them into it.
Learn the importance of creating your story in order to market your business and your life on Episode 711.