Marketing

The $22,000 Weekend: How to Cash In From a Product Before You Create It

47 comments
406 Flares Twitter 79 Facebook 82 Google+ 28 Pin It Share 0 LinkedIn 215 StumbleUpon 2 406 Flares ×

Do you have a business or an idea that isn’t getting the type of financial results you want?

Maybe it’s a passion that you have, and you feel a struggle charging for it (because you would do it for free anyways).

Or maybe you don’t have REAL business experience, and you aren’t confident in finding new customers.

This is a crowd favorite… “I need to make the website and logo look puurrrrfect before I launch this product”.

Sound familiar?

The truth is there are a million excuses we have that hold us back from launching a product or service.

Over a recent 3-day weekend I taught 8 students in a studio (and nearly 50,000 people watching live online) How to Launch and Grow an Online Business.

One of the students was Alicia Dunams.  And for the last two years she had a number of excuses for not getting the product done, and that’s the problem for most of us… too many excuses!  During this workshop we helped her figure out a profitable idea and make almost $22,000 over the weekend without having a product.

As you can see, the sales page was not anything special as it had a headline, a video and a Paypal button to purchase the product.  Then she delivered the product at a later date (check it out here).

THIS is possible for you, and I’ll show you how in a bit.

We spend so long trying to create the perfect product that it never actually gets done (so we can’t sell it in the first place).

But that’s where you are wrong.  You CAN get it done, you just need a little pressure on yourself.

That’s why I love the model where you sell a product FIRST, then create and deliver it SECOND.

Look at this image above.

There are three focuses.  Traffic.  Leads.  Sales.

It’s not until the very end of the image do we talk about the product.

The issue is we think we have to have the product done first but that’s not the case.

(side note: many naysayers will jump in here and say that some companies can’t do this, but in fact, a lot of companies with high end products collect orders and deliver them months or years later.  It’s called pre selling or back ordering)

There are really three reasons why you haven’t launched a product online:

1.  You don’t believe in yourself - You don’t think you are credible, think you need more experience, don’t believe people will buy it, etc.

2.  You don’t know how to launch a product- you haven’t learned how to use the tools and resources necessary for launching the product online.

3.  You make excuses on why it isn’t done-  you think you need a lot of money, that you don’t have the time, or some other excuse why it isn’t finished yet.

All BS reasons if you ask me, as it comes down to a fear of something on why you haven’t done it.

Time to step up and drop the fear my friends.

Want to know exactly how we helped Alicia make $22,000 in a weekend without having a product?

Check out these three videos below for the brief overview from each day as it will uncover most of it.  Sign up for my free newsletter at the top of this site as I’ll be sending out a special email soon that uncovers the rest :)

Thanks again to Derek, James, and Amy for providing their amazing wisdom during this workshop at creativeLIVE and for Chase Jarvis for getting me plugged in!

Like what you’ve read so far?

get access to my free weekly tips

39 comments
KenRossi
KenRossi

What app are we looking at in the screenshot above?

MiteshDabhi
MiteshDabhi

Lewis, how do I find mentor as I'm not good at taking action on my own I need someone to motivate me and instil confidence in me. I still can't believe it's possible, I just don't know why? 

PascaleRecher
PascaleRecher

I listened and bought the class. amazing inspiration in it. Still brainstorming on it, writing down my next steps, a lot of them are for youtube. With a clear map of actions and all the extra bonus, I feel energized and know where to channel my energy to get my business on a bigger level in the next 6 months. my channel is brand new (http://www.youtube.com/user/TheNeatKit/), so all the infos was bang in time. 2013 is going to rock. thanks a lot ! 

AshleyNCline
AshleyNCline

How do you get an invite to be a student in an in person class?! Put me on that list! :)

RalphKooi
RalphKooi

Great stuff Lewis.I bought the course and just finished session 1.I already knew a lot from James, Derek and yourself but still this gave me a lot of good tips and info. Loved the interaction with the "class" and the online people. Great job! 

Hung Le
Hung Le

Awesome post Lewis! You're a true inspiration to all of us :-)

ktobosa
ktobosa

Lewis,

I attended all three days of the event - just the week before I left my 9 to 5 to work for myself - the timing was serendipitous.That weekend completely changed my direction and I have essentially been heads-down putting into action EVERYTHING I learned. What you guys did for Alicia and for the rest of us is fantastic! I've already secured a venue for a live speaking event in January and I launch my new web site (having started from zero) this week.

Thank you. Thank you. Thank you. I hope I can return the favor some day!

joycmoore
joycmoore

I love how you are so engaged with the people that follow you on all sorts of social media. I loved watching you on CreativeLive. I purchased the course and am working on my own bootcamp of sorts launching my first webinar in a couple weeks. Thank you for being transparent, honest and kind. You helped me dream big and knowing that with a little work and effort, a life only dreamt can happen. Seriously, thank you! I feel incredibly indebted to you and @jameswedmore for being so amazing! Blessings to each of you! Hope to meet and hang out with you both someday. 

adamholland
adamholland

Hey Lewis - I can totally relate to this.  I've been online for about 5 years now (fulltime for 4 years).  I've launched lots of products and services, and was actually hesitant to get back into working with clients.  Then a soon-to-be-JV partner approached me and asked if I would consider offering SEO services again to his subscribers.  (I had owned 2 SEO companies in the past and was reluctant to take him up on his offer.)In about 8 days we got the shopping cart together, put together the offer and presentation slides, and did a webinar for his list, limiting it to 20 buyers only.  Mind you, I had no clue the quality of this list.. AND we did the webinar the day before Thanksgiving!!  Long story short (too late)... we did 31 orders that night (couldn't close the cart fast enough!) and over $50k in business.  We just reopened yesterday and did another $12k.The right offer + the right audience = $$$$$ Just LAUNCH IT! :) 

cheesechick
cheesechick

Thanks for the update on Alicia's success.  That's incredible!   I attended all three days and bought the program. It has completely changed how I approach my Specialty Cheese Education and Marketing business and has me fired up!  I've hired several video editors from oDesk for a long-standing video project that has had me bogged down and have had the most forward momentum weeks in MONTHS.  Planning my webinar and poised to revolutionize how people connect with their food!  Thank you for your generous sharing of great info. 

galenmoon
galenmoon

 @LewisHowes  I was only able to attend day 3 of this event online but I learned a lot and wish I was able to attend live. I enjoyed meeting you at the meetup on Saturday and you inspired me to start doing webinars to help get the word out about my information products. 

KellyAnneTuohey
KellyAnneTuohey

This is the first creativelive event I was ever able to watch, and was interested in watching for the entire time.  The content was inVALuable and I took pages and pages of notes.  @LewisHowes your confidence is aMAZing, as is the inspirational and sincere voice in how you speak.  I've been working on a signature offering "e-book" for a few months now and I immediately made the decision to host the webinar and then a virtual bootcamp instead.  It just makes so much sense.  Of course, you do need to have SOME content with which to work - you need to have an idea of what you want to present, package and create - but this is a fantastic way to tailor your end product directly to your audience.  Why spend time creating something if you don't even know your audience will want it??? (and for me, I have no audience as of yet...hard to know what they are wanting - I only have an idea in my head!)My webinar will run mid-December and the resulting bootcamp will launch throughout January 2013.  Thank you!  

DawnDoherty
DawnDoherty

Thanks Lewis. I'm ready to launch and with the help of you and @lizdialto I will changes the lives of the people that I am meant to serve!

Online Business Geeks
Online Business Geeks

Fantastic weekend, GREAT job Lewis Howes -- I really enjoyed the entire CreativeLIVE even!

Jean-Marc Dedeyne
Jean-Marc Dedeyne

Hey Lewis, I watched your workshop. You and team were extremely inspiring. Thank you for your powerful insights and suggestions.

ChristianDion
ChristianDion

Hi Lewis, I have been following you for a while and I love that you display a high level of integrity, which I think is somehow missing these days with so call online gurus. I would like to connect with you about conducting an online interview and discuss your interest in coming to speak in Montreal or Toronto... Let me know what's best to reach you. Thanks!

DeniseAntoon
DeniseAntoon

I love the graphic you have here.  It was great to see @jameswedmore  who I have recently been following with his great programs and of course @LewisHowes  who inspires me in some way every single day.  Thank you.

KellyCarmichael
KellyCarmichael

I did watch and rewatch the videos and took about 20 pages of notes along with 20 or so screenshots so I could remember exactly what I needed.  I regret not having the ability to pay for access to the recordings but I received more from this webinar than I have from any other broadcast in the last 3 or more years.  

If you are doubting your own ability and create excuses, that is all you will ever have, excuses.  I am driven by people like Lewis and Gary Vaynerchuck.  They have lived it and proved over and over that about anyone can do what they have done.

 

I am working on a LinkedIn product, small, simple and straight to the point that I hope to get out in the next week.  This would have never happened if not for Lewis and his broadcast.

Will I get $22K over the weekend, I can only hope. Will I make one sale? I sure hope so.  If I make zero sales, I can say I tried and go back to the drawing board, rework my pitch, practice what I am trying to get across to others and keep trying until I make contact!  A very good friend and mentor of mine once said, You don't have to make a home run, you just need to make contact with the ball. I add, "and run like hell"

 

Lewis, Thank You for all that you do! Please never stop learning or teaching. All the best to you and yours.

Feuza
Feuza

I was there first hand and it was amazing watching all the excuses and obstacles Alicia had before taking her live workshop to a virtual one, she may have had course content but it was not packaged or bundled, she had less than 24 hours to prepare so I think we need to be a little more lenient here. If any of the other students such as myself would have gone, I don't think we would have sold $22k to be honest BUT that is not the biggest point. Sure 22k would be really nice, heck even 2k right now but the biggest lesson here is we are in our own way. We create these hurdles and illusions that we can't launch something or we need to launch it after x,y,z when in fact if we just take action every single day even if it is not perfect we will move towards our goals 100 times faster, maybe even 22,000 times faster.

joe mcgonigal
joe mcgonigal

I watched the video on the landing page. One question. If she didn't have a product, how did she have testimonials?

dwestxu30
dwestxu30

Lewis, the product you helped Alicia "create in a weekend" was one she already has promoted and done before. http://www.aliciadunams.com/results-from-the-weekend/ 

 

Seems like all you helped her do was promote an existing product she has offered in the past. And you did not create anything and launch a true new business in a weekend. 

CamPerry
CamPerry

@jleavitt84 I think instead of worrying about some get rich quick plan that you should just research what you are good at and come up with business ideas from that.

Feuza
Feuza

 @adamholland love it! if you ever come down to NY, would love to get coffee - I am launching an SEO simplified project for photographers and artists, pumped thanks to lewis

Lisa Cash Hanson
Lisa Cash Hanson

oh and LOVE what you said about coaches and mentors. All good coaches have their own :) I know that I do.

Feuza
Feuza

 @KellyCarmichael Kelly this is awesome so in between classes I said to Lewis, what if my first boot camp sucks, he said it will but you have to go back at it, and back and back and I love the part he said about being afraid to speak and the 10th time he ever did he got a standing ovation, Go get em! play to win

Feuza
Feuza

furthermore, how much money could Alicia have made in these two years she did not even try and how much money am I losing for listening to these fears and obstacles and not taking action? lots

LewisHowes
LewisHowes moderator

 @joe mcgonigal she was teaching a live workshop and doing consulting before... so she had success with her clients

LewisHowes
LewisHowes moderator

 @dwestxu30 I figured you would come up with some criticism :)

 

Alicia DID have a live workshop where she taught these strategies, but she didn't know how to package it and for two years was wondering what to do in a product form.  I don't know about you, but if I sold something and made $22,000 in a weekend and then created the product the next week... I'd say that was the start of a new business (if she wasn't already doing consulting from before).

adamholland
adamholland

 @Feuza doh!  I only really go down to NYC for adtech, and that was just last month.  Good luck with your launch!

Trackbacks

  1. [...] Lewis Howes is the top expert on all things LinkedIn. While most people have written LinkedIn off as nothing more than a resume site – Lewis has been building a massive online business all with LinkedIn. [...]

  2. [...] ideas in his book literally opened my mind to what was possible with building an online business (without trading time for dollars) and I can attribute millions of dollars in sales made in the [...]

  3. [...] need to have the perfect product finished before you can start selling it.  When you can use the bootcamp model or presell something to see how many people are willing to buy it before you spend months and [...]

  4. […] need to have the perfect product finished before you can start  selling it. When you can use the bootcamp model or presell something to see how many people  are willing to buy it before you spend months and […]

  5. […] your site, and continue to provide them with value. This will translate into buyers for the future launch of your product or […]

Build Your Business Around an Epic Life!

Sign up for free below and receive cool stuff each week on:

Join The Greatness Community Now!

406 Flares Twitter 79 Facebook 82 Google+ 28 Pin It Share 0 LinkedIn 215 StumbleUpon 2 406 Flares ×