Sales

How to Sell a Product Online (Before You Create It)

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Most business professionals believe they need to create a product before they can begin selling it online, but that’s just not the case.

The best way to sell a product online is to first test your market to see if people actually want to buy it.

You do this by not creating the product first… but by selling it first.

There’s no point in spending time, energy, and resources on building something that may be a flop.

For nearly two years I was afraid to make my own product because I wanted it to look perfect.  I ended up wasted a ton of time over nothing, and lost money by waiting around.  Sound familiar to you?

Then I tried something new, and the moment I saw my inbox flooded with “you’ve received payment” notifications before I even had a product… I knew I was on to something.

Watch this video to learn how to sell a product online before you create anything.

How to Sell A Product Online

Below is an overview of the ten steps, but watch the video above as I go into more detail there.

How to Sell a Product Online

1.  Set a Financial Goal- This will get you excited about following through and give you a finish line to train for.

2.  Select a PROFITABLE niche- through Market research (Clickbank, Youtube, Amazon, Competitors Websites, etc.).  This should align with your expertise and passion. DO NOT create the product yet, just SELECT the product you wish to create.

3.  Identify a problem in that niche and a way to solve.

4.  Create a Webinar Registration page for a FREE Webinar about this topic.  (Should contain bullet points of what you’ll be covering).

5.  Promote the Webinar (your email lists, social networks, ads, etc)

6.  Host the Webinar – over deliver on the content, share a great story and help them get results.

7.  Offer Your Bootcamp- (You can create training later – It will actually force you to create it faster) = HUGE BONUS for you.

8.  Create the Training (Reference the bullet points in the registration page and make your outline)

9.  Host Your Live Training and record it.

10.  Package and brand the product so you can sell at any time.

Learn how one student followed this same system and made $22,000 in one weekend (without having a product) in this article The $22,000 Weekend:  How to Cash in on a Product Before you Create It.

And if you want the go-to guide for hosting webinars then make sure to check out my best selling webinar book The Ultimate Webinar Marketing Guide sponsored by GoToWebinar.

Here are two other videos you might enjoy:

LinkedIn Marketing: 5 Keys to Growing Your Business on LinkedIn

How to Build Your Business Empire With Social Media

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Do you think this model works and is right for you?  Or do you think it’s better to create the product first before you start selling it?  Please leave your argument in the comments below. 

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68 comments
Kingshuk Mukherjee
Kingshuk Mukherjee

love this video- I find the side shot video to be distracting though.

Drew Griffin
Drew Griffin

I created my first online product after reading your Ultimate Webinar Marketing Guide. And yes, its worth checking out.

Toni Hogan
Toni Hogan

i'm doing this now. but, i'm about to pause and check this out. :-D

hashimPola
hashimPola

my goal is 100,000 by December 31st. 

MelindaCurle
MelindaCurle

My goal is to make $10,000 a month by the end of the year.  I'm so excited to try this out. 

AmberGolshani
AmberGolshani

Hey Lewis

As always you give great info without the fluff. I appreciate the 'get it done' attitude. Anyway, I want $60K by the end of the year. 

 

My question is after I introduce the product at the end of the webinar and give people the links to sign up, how long before they get the first training? Otherwise know as, how long to have to get my ass in gear and create the product? One week? Two weeks? More? I imagine I will also use this time to promote via my list, FB ads, collaboration, etc. 

 

Thanks!!!

Amber

DrewMGriffin
DrewMGriffin

So stoked! Launched my first webinar and had a ton of attendees! Since I've placed it in an evergreen format, the attendee list has grown to well over 4000 people. Thanks so much for the inspiration Lewis. Here is a link if anyone is interested in the webinar : http://www.directoryappformula.com/webinar

ShayJordan
ShayJordan

My goal is to make $450,000 by April 1st, 2014. 

 

I am excited to try this. I think I'm going to schedule my webinar for 2 weeks ago and come up with some ideas on what I could promote for.

Valerie_ISS
Valerie_ISS

Thanks Lewis for this reminder. I watched James' class last week which gave me an idea. This video answered the question as to how to populate what I want to build. Plus the cash flow enables me to hire the help to get it done. My modest goal is 6,000 a month net by the end of the year. Of course if I make more sooner no problem.

MaggieLamarre
MaggieLamarre

Hi Lewis,

I am looking to create a bootcamp based on the action list you have on here. Do you suggest I don't build a website for the bootcamp? My next question is where do I send them so they can sign up and pay? That is the part I'm confused on, thanks,

Maggie

KumarGauraw
KumarGauraw

Lewis,

 

I have been working on putting together my first book, webinar and course together. My book is not ready yet. However, from this video, one thing I learnt is, I can start on my marketing plans and keep moving while the book is still underway.

Thank you for these steps. I appreciate you for your awesome recommendations.

Regards,

Kumar

themichaelbowen
themichaelbowen

Noah Kagan constantly talks about doing quick launches, failing and then fixing. I see that you do the same.

 

Can you speak on some products you have created that have failed and why? I still have a problem in determining my customers' problems.

acesneightspokeracademy
acesneightspokeracademy

Day on Bowl for Leads on Facebook......3 Clicks and 1 opt in for the Webinar.....so far so good?

DinoGomez
DinoGomez

Alright @LewisHowes I'm ready to test the market for SEO training. I'm going to aim for 100 people to sign up for a free webinar before selling a bootcamp. If you don't mind me asking- what type of conversion rate should we aim for to get people to "buy the bootcamp" or paid service after the free webinar? I would think 10% is a good number?

acesneightspokeracademy
acesneightspokeracademy

Ok I am "ALL IN"! I placed a facebook ad today that will be active starting tomorrow to test my product! And if has life at the end of the week I will be moving to the final stage with hosting the webinars and creating the product (Membership site). Let's go!

leebird
leebird

Lewis,

 

Your videographer is a moron for shooting you at a full 90 degree angle -- the constant interspersing of full head-on with 90 degree side shots is amateurish in the extreme, It adds zero value!

 

Suggest you have the interspersed shots at far less than 90 degress -- a more subtle change please -- and have far fewer of these interspersed shots.

 

Lee

ahmadaustin
ahmadaustin

Hey Lewis, I'm kind of selling a product that's not really created. I sell painting lessons online as a membership site. I am using the drip content method, where they are getting one lesson a week. I just started and I have a few members. The thing is I am giving a lesson each week and I haven't created all the lessons. I am basically creating a lesson each week. 

acesneightspokeracademy
acesneightspokeracademy

Alright just a little FYI because I am sure you guys and gals already know that if you're planning to use Facebook Ad to build your email list then you might want to invest into some Facebook Ad coupons.

Gravygold
Gravygold

I would like to make a minimum of £500,000.00 in sales by the end of 12 months. So by this time next year, hosting a webinar as a motivation speaker for following one's dreams and passions.

acesneightspokeracademy
acesneightspokeracademy

So I am done with Step No. 3 and move on the Step No. 4! I see that Lewis, James and Amy all use a sales page that promotes their webinars with date on it i.e., Watch Now or Thursday 21, 2013 at 7 PM CST? Where do I sign up for that services?

MartyDaniels
MartyDaniels

 @LewisHowes :

 

Dude...I am out of the boat.  I have a product and I need to put this into action. 

 

It is a membership site (no idea how to do this) My goal is to gain 25 new subscribers every month so that if I launch on March 1 I would be able to realize 300 subscribers by the end of one year.

 

I have a technology partner in on this as well who is getting 50% of the product we are developing.

 

Doing the math...it looks like that will deliver roughly $50,000.

 

I don't have a list so I will need to work with ads on Facebook.

 

Here goes!

 

 

katyabarry
katyabarry

Lewis, you read my mind! That's exatly what I'm going to do in two weeks time. And as a super push I'm going to introduce my product (which I already know will be a a huge deal) during the free summit I'm running in 10 days time. I'm then giving myself 6 weeks to promote it through a webinar or two, guest posts and other good stuff. What do you reckon? Am I in for a winner? 

Lisa Cash Hanson
Lisa Cash Hanson

Oh sorry forgot the financial goal ;) $100,000 Launch - Shouldn't be that difficult already have some larger partners with lists lined up. 

Lisa Cash Hanson
Lisa Cash Hanson

You're right ;) How's that for a useful comment.  Its exactly what i just did with my product I showed you the other day :) And one step was the only way I created a baby product to win the grant from Huggies. if I would have looked at the whole picture I would have passed out LOL 

 

Love your video BTW and how you started it- super engaging.

James Mason
James Mason

This is a great idea, but isn't selling a product that doesn't exist a FELONY? I'm asking.

Dana A Williams
Dana A Williams

Okay, Lewis. I'm in! Ready for $100,000 this year from this product by February 2014.

RalphKooi
RalphKooi

Good stuff Lewis! See you got some Marie Forleo magic on your video thumbnail :) Love that site (and girl).. I'm currently re-branding some of my stuff and have me as the main thing and products on the side. Like you and sean basically. Awesome stuff ! 

JantjeBartels
JantjeBartels

Very detailed tips, thanks Lewis! Could you provide an indication of timeline to follow through all these steps for people who have just started their business, to have a rough idea? Would be highly appreciated !

LewisHowes
LewisHowes moderator

 @MaggieLamarre send them to a blog page with a paypal link for starters... nothing too fancy

boesiger_jenna
boesiger_jenna

 @leestanford as an artist myself, I have to agree, but I did like the information and that it was separated into parts with a page that had text so I could easily find it and click back to the steps....

DrewMGriffin
DrewMGriffin

 @leestanford I usually don't get into comments like this, but your comment is clearly a violation. C'mon really? Calling anyone a moron for a video that was clearly created to provide informational and extrinsic communal value has very low merit....particularly in a public forum. 

 

Its clear that by the overwhelming majority of comments that most found value in the message...regardless of the 90 degree angle. If anything, it may have brought a different perspective. 

 

May have been better form to offer constructive criticism without the insult. Who knows, maybe Lewis shot it himself with the resources he had. I thought it turned out just fine.

LewisHowes
LewisHowes moderator

 @MartyDaniels sell it first before putting a lot of time and money into a site that may or may not sell.  test your audience to make sure they want it first... then create and build!

acesneightspokeracademy
acesneightspokeracademy

 @MartyDaniels  @LewisHowes I hear ya my dude! I have a product also but I am new to the game without a list. So Facebook Ads here I come. My goals is bring in 100k within a year. I am also signing up as a Youtube Academy student of James Wedmore. I want to find that Webinar Registration Page Lewis and James use for those recorded webinars with the dates?

LewisHowes
LewisHowes moderator

 @katyabarry yes!  but do it in less than 6 weeks... try to do it in 1-2 :)

LewisHowes
LewisHowes moderator

 @JantjeBartels launch a webinar within two weeks, sell your product then... and create it after! 

JantjeBartels
JantjeBartels

Forgot to mention my financial goal for the end of this year: 40k Euros!

MartyDaniels
MartyDaniels

 @LewisHowes I actually put the breaks on the development after watching the video.  I have a "good hunch" this will work.  I know that means NOTHING so I am listening to you young yoda.

 

I am intending on capping the number of people who can subscribe so that the content which is a premium content delivered each month will remain a premium. Additionally, once someone subscribes there will be other individual services that will be available for an additional charge.

 

I have so many ideas my mind is like a bowl of spaghetti...regardless I am going to push through and kick some serious butt.  Thanks for the inspiration.

 

md

Trackbacks

  1. [...] How to Sell a Product Online (Before You Create It) [...]

  2. […] to sell because it’s a great way to build your audience as well.  Start with an online bootcamp because you can start selling without having a product (this is […]

  3. […] webinars to sell because it’s a great way to build your audience as well.  Start with an online bootcamp because you can start selling without having a product (this is […]

  4. […] #2 – I was inspired by a short video, titled, How to Sell a Product Online (Before You Create It) by Lewis Howes. He doesn’t give too much detail about it, but the idea of generating income […]

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