My friend Kevin Nations told me early in my business career that “Facts Tell and Stories Sell.”
This resonated with me during that moment as I was struggling to really persuade my audience to buy my products and reach the level of sales I was looking for.
I realized at that moment I was sharing too much data, and not telling enough stories.
Stories have since become an important part of my meetings, presentations, webinars, or speeches I give to any size of audience. Without stories, my business and my relationships would not be at the level they are now.
I know that in no way am I a “master storyteller”, and we all have room to grow in that department (especially by telling better stories around our products, and services).
Sean Malarkey and I recently had the opportunity to host a webinar with #1 NYT, #1 WSJ, and #1 USA Today best selling author Peter Guber.
His new book Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story has a powerful message and we took 60 minutes to hear his story about how anyone can share their story better.
Watch the video above and share this message with your friends if you find it inspiring as well.
For those that don’t know who Peter is, he is the former chairman and CEO of Sony Pictures and currently heads the Mandalay Entertainment Group, which presents hit films such as The Kids Are All Right and recently partnered in acquiring the NBA’s Golden State Warriors. Among the award-winning films Guber has produced or executive-producedare Midnight Express, Gorillas in the Mist, Batman, and Rain Man. He is a professor at UCLA, a Harvard Business Review contributor, and a popular speaker at numerous business forums. You can learn more at www.TellToWin.com and follow Peter on Twitter @PeterGuber.