New book from NYT bestselling author Lewis Howes is now available!

New book from NYT bestselling author Lewis Howes is now available!


There are two main approaches people have when connecting with others on LinkedIn.

1.  Is to connect with only those you know well

2.  Is to connect with everyone

Sure there are cases in between, but for the most part those are the two main strategies people use.

There was some recent discussion about a ProBlogger guest article I did on using LinkedIn to drive traffic back to you website, and the main reason why some only apply #1 is because they don’t want to jeopardize their top connections by having to forward along introductions from those they may not know that well.

However, you don’t have to forward all of your introductions, and you are missing a HUGE opportunity if you don’t connect with those you may not know very well.  Watch as I explain in the video below:

Why You Should Connect With Everyone On LinkedIn:

1. To be found and contacted by more professionals:

Increasing your 1st degree network grows your your 2nd and 3rd degree by millions more people.

2. To drive more traffic to your site:

Any time you update your status or profile, it shows up on the homepage of everyone you are connected to.  More connections = more eyeballs.

3. To generate a TON more leads:

Simple.  More connections = more potential leads

4.  To build your database:

Your database is one of your most valuable assets in business.  LinkedIn allows you to export your contacts (the other “top social networking sites” don’t).

5. To create more opportunities:

So many more opportunities come in that normally wouldn’t  because you are on the “top of mind” for people who might not know you that well (as opposed to the close network of people you already know).

6. To build thought leadership:

The more people you connect with, inspire, help, and influence, the bigger impact you will have on the world.  This creates the potential for more recommendations, more referrals, and a bigger platform as a thought leader in your niche.

Do you connect with everyone who sends you an invite, or do you only add those you know very well?  What are some other reason for connecting with everyone, or not connecting with everyone?

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