The Power of Video Sales Letters


I’m in love with Video Sales Letters.


They do a few great things better than “normal” sales letters… like

  1. Get your message across better than text or audio.
  2. Educate your target audience more visually.
  3. Build trust and a connection with potential customers
  4. Convert better than “normal” sales letters.

There are a number of reasons why they are great, but these are a few.

I’ve created two video sales letters so far and have been blown away with the results.

There are obvious results in terms of increasing my own sales, but also by being able to educate my audience better through video as well.

If you’ve ever thought about how powerful video sales letters are, how much more of an increase you can expect to see over long copy sales letters, and why every major company is using some type of video sales letter to promote a product, then make sure to watch this in depth video interview I did with James Wedmore.

James is one of the best in the biz when it comes to video sales letters so make sure to watch and let me know your feedback in the comments section below.


If you enjoyed this video interview, then make sure to watch my other interview with James here:


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  1. […] free content to get better and paid content to be part of the logical path. Expect video sales letters and automated online seminars. You’ll see members-only content, ROI calculators and […]

  2. […] let’s dig a little deeper into your video sales letter’s script. First, some psychology. Lewis Howes has a video interview with VSL expert James Wedmore in which Wedmore lays out what makes video so powerful from a […]