Marketing, The Hustle

How to Gain Social Influence and Market a #1 NY Times Best Seller


What do Seth Godin, Tucker Max, Ramit Sethi and Tim Ferriss have in common?

All of them are NY Times Best Selling authors, have ginormous followings, and are media magnets.   Most of us already knew this about them.  The one thing they have in common that most do not know is at some point in their careers they all had a level of support from Charlie Hoehn.

Who is Charlie Hoehn?

Although Charlie created a guide called Recession Proof Graduate that has been downloaded over 100,000 times, he isn’t known as your “big time” blogger or author… yet.

His RSS feed has around 1,000 subscribers, and he mentions that he only blogs once every four months (if he’s lucky).

I’d been following Charlie for a couple of years, however, because I kept seeing him online share updates about his work with some of the authors mentioned above.

After I met Charlie in person at Tim’s 4HB book launch party, and saw how successful the launch was, I convinced Charlie to do a video interview with me.  I knew he played a major role in its production so I wanted to learn all of his “dirty little secrets” behind the launch, and his interaction with his mentors.  Here are just a few of the things we cover in this interview:

  • Charlie’s definition of “The Hustle”
  • The best way to “pitch” a thought leader in order to work with them
  • Why he chose to work with Seth, Tucker, Ramit and Tim over others
  • The reason they choose to “hire” Charlie over others offering free work
  • Who has been the most influential in his career
  • How to become a #1 NY Times best seller (the right way and wrong way)
  • The main reason he hasn’t worked with any women (but why he wants to)
  • The Biggest Mistake he made on Tim’s 4 Hour Body book launch
  • Why they choose not to market to Tim’s 100,000 person email list
  • The greatest lesson Charlie has learned from these mentors
  • Who gave Charlie the best advice (and what it was)
  • And much more

This was originally supposed to be a 20 minute interview, but the answers were so good that it went to nearly an hour.  Check it out as I know you will be both surprised and inspired by a number of his responses.

Charlies entire approach has been to learn how to start successful businesses.  He want’s to learn the mistakes that failed businesses have made so he doesn’t make those same mistakes in the future.  Charlie says,

“Once you learn this information, you have given for yourself a formula to create wealth for the rest of your life.”

For Charlie, it makes sense to take a pay cut early in your career to learn the important lessons so one can scale this information for the rest of your life.


I hope you enjoyed this video with Charlie and make sure to stick around to the last part of the interview to hear his motto on life (it’s a good one 😉  Also, if you enjoyed this interview, please take a second to share it with your friends on Twitter or Facebook and let me know what you thought about Charlie’s answers in the comment section below.

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