Marketing, The Hustle

How to Gain Social Influence and Market a #1 NY Times Best Seller

33 comments
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What do Seth Godin, Tucker Max, Ramit Sethi and Tim Ferriss have in common?

All of them are NY Times Best Selling authors, have ginormous followings, and are media magnets.   Most of us already knew this about them.  The one thing they have in common that most do not know is at some point in their careers they all had a level of support from Charlie Hoehn.

Who is Charlie Hoehn?

Although Charlie created a guide called Recession Proof Graduate that has been downloaded over 100,000 times, he isn’t known as your “big time” blogger or author… yet.

His RSS feed has around 1,000 subscribers, and he mentions that he only blogs once every four months (if he’s lucky).

I’d been following Charlie for a couple of years, however, because I kept seeing him online share updates about his work with some of the authors mentioned above.

After I met Charlie in person at Tim’s 4HB book launch party, and saw how successful the launch was, I convinced Charlie to do a video interview with me.  I knew he played a major role in its production so I wanted to learn all of his “dirty little secrets” behind the launch, and his interaction with his mentors.  Here are just a few of the things we cover in this interview:

  • Charlie’s definition of “The Hustle”
  • The best way to “pitch” a thought leader in order to work with them
  • Why he chose to work with Seth, Tucker, Ramit and Tim over others
  • The reason they choose to “hire” Charlie over others offering free work
  • Who has been the most influential in his career
  • How to become a #1 NY Times best seller (the right way and wrong way)
  • The main reason he hasn’t worked with any women (but why he wants to)
  • The Biggest Mistake he made on Tim’s 4 Hour Body book launch
  • Why they choose not to market to Tim’s 100,000 person email list
  • The greatest lesson Charlie has learned from these mentors
  • Who gave Charlie the best advice (and what it was)
  • And much more

This was originally supposed to be a 20 minute interview, but the answers were so good that it went to nearly an hour.  Check it out as I know you will be both surprised and inspired by a number of his responses.

Charlies entire approach has been to learn how to start successful businesses.  He want’s to learn the mistakes that failed businesses have made so he doesn’t make those same mistakes in the future.  Charlie says,

“Once you learn this information, you have given for yourself a formula to create wealth for the rest of your life.”

For Charlie, it makes sense to take a pay cut early in your career to learn the important lessons so one can scale this information for the rest of your life.

##

I hope you enjoyed this video with Charlie and make sure to stick around to the last part of the interview to hear his motto on life (it’s a good one ;)  Also, if you enjoyed this interview, please take a second to share it with your friends on Twitter or Facebook and let me know what you thought about Charlie’s answers in the comment section below.

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21 comments
Phil Drolet
Phil Drolet

Thanks a lot to both Lewis & Charlie for doing this.

Lewis, I have to commend you for asking some very powerful questions.

Charlie, it was super interesting to hear you play along and "put it all out there".

Definitely got a lot of insight from watching it!! Cheers from Australia guys!

HenrySchoenberger
HenrySchoenberger

I should talk to you, or someone who wants to help me to help furnish my fellow Americans with the real truth about our financial mess and how to fix it - because at this moment Dave Satterfield, former Bus Ed of the Miami Herald with 2 Pulitzers, is doing a small edit and writing the forward for my new book - "How We Got Swindled by Wall Street Godfathers, Greed and Financial Darwinism (and are Still Getting)." You can go to my blog about the book - www.howwegotswindled.blogspot.com, to decide for yourself why my book is so necessary. Henry Schoenberger

suebecks
suebecks

Thanks for sharing this Lewis. An hour never went so fast! Some sound advice Charlie that everyone can learn from and certainly pointers to share with my students!

dashwood
dashwood

Really enjoyed this interview. Found Charlie very refreshing and I definitely identify with much of his philosophy. It's encouraging to hear that you can be successful minus all the hype and the BS ( without millions of Twitter followers). Definitely a person to follow and learn from. Cheers

SeanRoxMichaelSchoff
SeanRoxMichaelSchoff

Good guest. When it's time, his platform is bound to be profound. *stay tuned*

autodidacted
autodidacted

I'm always learning from you Charles. Good Stuff.

duncan.seward
duncan.seward

The sign up link to the video tutorial directs to a video that does not exist.

Best regards,

Duncan

susuallen
susuallen

Thanks Lewis - great interview with Charlie appreciate the openness! Sue

EspreeDevora
EspreeDevora

It's true. I wait in suspense for Charlie to write a blog post. They are witty so they make me laugh, honest so I trust and full of insight so I learn. He's one of the few bloggers I would never ever filter and auto archive.

Kristi Hines
Kristi Hines

Sounds like it will be a great interview. Going to start listening to it now! :)

TrafficColeman
TrafficColeman

Great for you to be able to catch up with Charlie..he really seems like a nice guy who is doing big things..

"Black Seo Guy "Signing Off"

charliehoehn
charliehoehn

@HenrySchoenberger

Thanks, Henry. I'm very aware how we got swindled. Would love to check out your book. Email me: charhoehn AT gmail.com

LewisHowes
LewisHowes moderator

@susuallen thanks Sue, I appreciated it as well as he pretty much laid it all out there

HenrySchoenberger
HenrySchoenberger

Have emailed you and would appreciate a phone call, and could certainly use some support for a book written to protect our fellow Americans, and get us out of our present doldrums - i am a sailor. @charliehoehn @HenrySchoenberger

duncan.seward
duncan.seward

@LewisHowes @duncan.seward The banner ad at the left of the site...Sign up and receive my free videos...goes to a page where a video is embedded with a message that this video does not exist...tried it twice with the same result...The timing of your response...wow...thanks Duncan

Trackbacks

  1. [...] to gain social influence and market a #1 NY Times best seller – hour long interview on hustle, how to pitch a thought [...]

  2. [...] Hear him talk about his experiences in more detail in this great interview with Lewis Howes. [...]

  3. [...] final things… First, I did an hour long interview with Lewis Howes awhile back (full write-up at the link). It turned out well, so many thanks to Lewis for putting [...]

  4. [...] the mentor/mentee relationship. Charlie discussed this point at length in his video interview with Lewis Howes on how he has connected and worked with several bestselling authors. In this hour-long [...]

  5. […] with some of the greatest authors of the last decade. New York Times bestsellers like Tim Ferriss, Seth Godin, Ramit Sethi and Tucker […]

  6. […] with some of the greatest authors of the last decade. New York Times bestsellers like Tim Ferriss, Seth Godin, Ramit Sethi and Tucker […]

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