Social Media

Why You Should Use Social Media

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Not sure that you need to use social media?

Here’s a story about Joe and Sue that might hit home for you.

Joe and Sue are both bankers who were laid off on the same day from the same company.  Times are tough and the banking industry isn’t as profitable as it used to be.  Jobs are now scarce and hundreds of thousands of previously employed people are without jobs to provide for their family.

When Joe and Sue find out that they have lost their jobs, they each take a different path to finding a new one. Joe is one of those people who never bought into the whole social media hype.  “Why do I need more friends?” he said. “It’s a waste of my time.” Sue, however, realized long ago the power of networking online. She’s amassed hundreds of Twitter followers, and has just as many Facebook friends and LinkedIn connections.  Not to mention her blog where she has a complete resume of her skills and full contact information.

The first day after Joe loses his job; he heads out to grab the morning newspaper and begins to scan the classifieds.  He also calls a few friends who might know of something, and he even calls a professional recruiter.  Then he goes online to look for openings. His job search has begun.

Sue, on the other hand, started the job search minutes after she was laid off.  She immediately told all of her followers about it on Twitter, possibly using her smart-phone to update her status.  Minutes after that, she updated her profile on LinkedIn and notified every contact there that she was available and looking.  Then she updated her Facebook status and wrote a blog entry about her experience and what kind of work she was looking for.

So who got the job quicker?  Of course, it was Sue.

The power of social media enabled her to sneeze her message out to more people, faster than Joe could. Her associations with “friends” also enabled her to be recommended personally by someone who might have a connection inside a company she is hoping to work for.  Joe, on the other hand, is still checking the classified ads.

Do you want to be Joe, or Sue?

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For over 15-years, Jim Kukral has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web.  Jim is the author of the book, “Attention! This Book Will Make You Money”, as well as a professional speaker, blogger and Web business consultant.  Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

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