Marketing, Social Media

Discover Your Email Marketing Audience on Social Media: Dan Martell From Flowtown.com

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Think email is dead?  Think again.

Email Marketing is an extremely powerful tool right now for businesses looking to generate a better relationship with their current and potential customers.  In fact, according to a worldwide study conducted by Lightspeed Research 60% of consumers make purchases as a direct result from email.

However, email marketing is just one way to target your audience, but with all of the SPAM, junk mail, and pure volume of email users are receiving, a number of emails go unread.  Wouldn’t it be nice to know exactly where each one of your contacts was “hanging out” online?

This is where Flowtown comes into play. Flowtown can show you all the different social networks your customers are on including: Facebook, Twitter, LinkedIn, Myspace and more, and it allows you to tap into your network and connect with your audience where they spend time the most.

Pretty cool idea huh?  I thought so, and that’s why I had to hear about how powerful it actually was from Flowtown co-founder Dan Martell himself in this video interview below.

Have you been getting the most out of your email marketing list by connecting with your list on social media as well?  Are you a Flowtown user already?  If so, please share your thoughts on what it has done to maximize your email marketing efforts in the comments below and make sure to connect with Dan Martell on Twitter or on his personal website.

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