It’s a beautiful thing.
I still remember hearing about it my Junior year in college.
A transfer student from Arizona showed me her profile page and I was like “What is that, Myspace?”.
She replied, “NO. It’s ‘The Facebook‘ and it’s the hottest site around for college students right now”.
I was instantly hooked.
My school wasn’t yet “cool enough” to have access so I rallied a bunch of classmates to submit to the site and allow for our college .edu email address to be accepted.
Three months later and we got approved.
Everyone created a profile. Everyone talked about it. Everyone loved it.
Nothing has changed today in terms the popularity of the site.
People still love it as it’s by far the most powerful site in the world. However, a lot has changed for business owners and entrepreneurs.
I won’t go into the entire history of Facebook and how it has evolved (that would take many blog posts) but Facebook has done some amazing things to help businesses attract more customers and increase sales.
It’s one of the primary focuses for most marketers now with Fan Pages, Facebook Ads, and Facebook Apps.
However, there is a lot to think about as a business owner and how do you know what to spend your time on while using Facebook?
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I’ve learned a lot over the last few years in my business.
The most important thing I’ve learned is how ignorant I really am.
Understanding this however, has set my business up for great opportunities.
That’s right. My ignorance may be my greatest asset.
Because I recognize that there will always be individuals much smarter than myself in the business world. Surrounding myself with these individuals (and then taking action on the information I learn from them) helps me take my game to the next level.
I recently held a private mastermind event in NYC.
It included some of my top affiliates from one of my products (Video Traffic Academy).
My business partner and I hosted a private dinner the night before, then rented out a room in an exclusive members club (SoHo House) where we brought everyone together for the entire day.
We had people share some of their greatest ideas for growing their business, creating products, hosting live events, managing membership sites, writing #1 NY Times best sellers, getting main stream media attention, and many other topics.
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