Marketing

Video Marketing Tips for Driving More Traffic

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Video is a great way to drive more traffic and gain exposure for your business.

But are you using it the right way and seeing results?

My good friend James Wedmore is the man when it comes to all things video.

He graduated from a top film school, has created dozens of YouTube channels for multiple niches and industries, and also created a number of high end video sales letters for a number of clients.

I this video I interview James and he gives some great tips on driving more traffic using YouTube, the importance of Video Sales Letters, and more.

After you watch this video, let me know what your thoughts are on James’ thoughts.  I’m especially interested in reading your comments right around the 11 minute mark.  Also, if you are looking to drive more traffic to your site using YouTube and video then click here.

 

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26 comments
whiteboard videos
whiteboard videos

Very constructive video marketing tips I got from here and now I will implement these entire tips very much seriously and hope that tremendous benefits will come to the end. So really good one and hope that will get more from here:)

http://whiteboardvideo.nl/

drmurray
drmurray

Nice work as always Lewis. I am always impressed with your vibe. I am modifying my goals list to not only be as successful as you, and live your lifestyle, but to have at LEAST one beer with you sometime soon. I like working with guys who I can drink with.

PS I do like this new layout- can you comment on what you are doing differenty?

Keep up the good work.

Murray

jameswedmore
jameswedmore

@marciasnoberger YES! It totally depends on the TYPE of video and the TYPE of individual in front of the camera. Movies are scripted but they feature trained actors. Most of my clients have ZERO acting or "front-of-camera" experience. When they try and memorize lines and attempt to "act natural" they tend to get in their head and mess up a lot.

If you are great at memorizing lines and that works better for you-then go for it!

In fact, Every Sales Video or Squeeze Page video I do is 100% scripted and crafted to a SCIENCE...why? Because there is a VERY specific intention (call to action) I have in each of those videos. Simple Content-based blog videos CAN be much more "freestyle."

Ok, now I am keeping myself distracted from today's "Action-List" ...back to work!

marciasnoberger
marciasnoberger

Good points. One thing I disagree with is when you said you do not need to write when doing video. Movies are scripted, so I think a polished video should be scripted as well in addition to doing several takes.

jameswedmore
jameswedmore

@RobynBarnes Bingo! @HeatherRene'Wilson I agree that a LOT of video sales letters are done in a very sleazy manner! My advice for you is to actually give value and TEACH in your video. Make it a "mini-webinar" or presentation. Start by getting your viewers attention(tell them what you are going to teach them), then give them REAL information that allows them to see that their goal or outcome is actually a TANGIBLE REALITY. Then...buying from you becomes a no-brainer!

RobynBarnes
RobynBarnes

Thanks for a great video. You hit me right between the eyes with the "demonstrability" concept and the news about a video that takes you to another video being 10 times more likely to sell a product. Keep up the good work, Louis! I always learn from your videos and blogs.

HeatherRene'Wilson
HeatherRene'Wilson

Thanks for pointing out the use of video sales letters! When I see them I automatically think "sleazy sales pitch" and was trying to figure out how to do them more "authentically" for my own business. This is the answer!

ClydeLeverett
ClydeLeverett

Great video guys! I am more interested in your content than your faces. I look forward to receiving more video tips to implement in my alternative financing business. Thanks

DarrenHiller
DarrenHiller

Seeing others on video is inspiring! Thanks guys! Going to make another video tomorrow!

Kristi Hines
Kristi Hines

In my case, I love writing and I'm so self-conscious that recording just a 20 second video clip takes forever. But good points on conversions - I probably should do something for my eBook page. :)

Also, I'm digging the new layout here Lewis!

jameswedmore
jameswedmore

Lewis-LOVE the new blog layout...lookin' good! I enjoyed making this video with ya (and all the others coming out soon!!) @pambrossman love your comments and totally agree! Video will continue to become more powerful in our marketing efforts. And personally, I believe being successful with video takes having a perfect blend of Left AND Right Brain Thinking. You've got to be creative, original AND strategic!

michaelrichardmurphy
michaelrichardmurphy

Hey Lewis, these are great tips. Can't wait to start shooting some video! Thanks for posting.

At the risk of sounding like a troll, if James is a top film school grad, why did you guys pick a location where we can't see your faces at all because of shadow? It's really distracting. I'm sure the sunset was awesome but maybe next time pick someplace with better lighting? Otherwise, keep up the good work!

Mozart Guerrier
Mozart Guerrier

the two biggest take-aways were demonstrability and actually "showing" what a product does as opposed to describing it with text and this inference that video helps people take more action. I would intuitively say yes this is true, but I would love to see some hard data. all things being equal, this video definitely gives me the motivation to want to ship! thanks!

pambrossman
pambrossman

Great video guys. You don't have to convince me how great video is, because as we all know it is why we have high 6-7 figure businesses. I just hope SME's stop sitting on the fence and hoping it will die so that they too can start seeing the huge benefits of this 'very easy to use medium' called video. Chat soon. Cheers Pam Brossman

carpediembabs
carpediembabs

Couldn't agree with you more! Video marketing is one of the cornerstones of a successful marketing strategy. Thanks for reinforcing the importance of this simple, super effective strategy. As far as your question Lewis, it makes a lot of sense that someone would be more likely to take action if they were watching a video and then taken to another video (although I had no idea that it was 10x more likely!). As you guys mentioned earlier in the interview, people use video to figure out 'who' they are about to do business with... if they like what they see enough to click through and then they encounter another video, you have the opportunity to reinforce your message and again ask them to complete the action you are hoping they will take. It's almost like you can 'look them in the eyes' and request what you need. Once someone likes you and they hear you ask - and video makes it feel like you're asking them directly - it's harder for them to say no.

SheilaAtwood
SheilaAtwood

Lewis,

I love your interviews. You definitely know how to keep the conversation going with great information.

My favorite part is the demonstrability factor. We like to see what is happening. It adds enough mass to the topic and makes it easier to understand.

Thanks James and Lewis.

Deborah Cole Micek
Deborah Cole Micek

Video is THE way to go if you want to sell more in this next decade and beyond. #BuzzLightyear! :-)

LewisHowes
LewisHowes moderator

thanks @Kristi Hines ... glad you like the new design :) I think you'd be great in front of video, although you are a great writer as well. Maybe start doing 1 per month then see how you like it and the feedback you get? thoughts?

LewisHowes
LewisHowes moderator

Hey @michaelrichardmurphy to be honest I told him I like doing quick videos and I literally got his camera, said "hey look, the suns going down, lets do a quick video with the water in the background and talk about video"... and that was the result. For me, the professionalism of video usually scares people from taking action and shooting because they want it to be perfect. I like making them look good, but the content is what is most important to me... and this is an example of just taking action even if the lighting isn't perfect (As if never will be unless you are in a studio really). hope that helps.

carpediembabs
carpediembabs

@pambrossman Amen! I would love to stop spending valuable time convincing my clients of WHY they should do it, and instead start talking about HOW ...

Justicewordlaw
Justicewordlaw

@carpediembabs What you mentioned is very true. I started focusing more on videos a lot more this year and also having my clients focus on video marketing as well and the results they received was a lot higher than anything they have before. People now want to see and feel the person that they are going to be purchasing from. The sales copy that most people are reading like @lewishowes was suggesting is now getting somewhat boring. Especially a lot of people now have another route besides writing out long articles to get their point across to their audience.

michaelrichardmurphy
michaelrichardmurphy

@LewisHowes Hey Lewis, thanks for being a good sport. Hopefully I wasn't too hard on you ;) The content is still great and I appreciate you putting it out there!

pambrossman
pambrossman

@carpediembabs @pambrossman We use to try and convince when we first got started, now we just demonstrate using real world examples and SME's are starting to see how powerful the tool is. Took a long time for it to come to Australia but they are now just beginning to see the possibilities [I have been using it for over 2 years now. My advice, is to show them the benefits using examples and demonstrations and they catch on so much faster. Cheers Pam

Trackbacks

  1. [...] Check out the video at: Lewis Howes interviews James Wedmore [...]

  2. [...] video interview I did with James Wedmore.  James is one of the best in the biz when it comes to video sales letters so make sure to watch and let me know your feedback in the comments section below. [...]

  3. [...] Nick covers what it’s like to be “YouTube Famous”, what he does to get so many views on all of his videos, his business model on YouTube, and what anyone can be doing on YouTube to help build their own [...]

  4. [...] trainings we do, but we never had the ultimate course on YouTube in one place.Enter James Wedmore.James Wedmore is the #1 guy in the world when it comes to understanding how to successfully create and optimize [...]

  5. [...] interview just in case you wondering why it’s not as sharp as usual) ##Want more tips on video marketing and driving traffic?  Click Here.If you enjoyed this post then make sure to check out the interview I did with YouTube [...]

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