Marketing

5 Street Performer Secrets That Help You Attract More Customers

17 comments
536 Flares Twitter 9 Facebook 91 Google+ 2 LinkedIn 60 StumbleUpon 374 536 Flares ×

A bucket full of cash.

There’s no greater sight a street performer or “Artistic Hustler” would like to see then a guitar case, hat, or paint bucket full of crumpled up bills.

I realize it isn’t easy to gain peoples attention on the streets.

We are busy.  Going to and from meetings.  Heading to eat lunch.  Going to and from work.

Who wants to stop and get interrupted when we have to be somewhere in a hurry, right?

Well… the ones who do stop us do it for a reason.

And if they can stop us on the streets when our intentions are to get somewhere fast, then you know they are doing something right.

What if you could apply the same principles that the most talented street performers apply for your own business?  Heck, if they can do it on the busy streets, then you should be able to do it in the busy business world.

Watch this video of two street performers that attracted my attention during a busy day for me and I’ll break down below what they did and how you can apply their secrets.

So what did you think? 

Did they capture your attention?

Would you have stopped for a few minutes to watch them?

Both street performers had an audience and made some coin, so here are the 5 things they both did to attract busy individuals and turn them into a customer in minutes:

1.  Master Your Craft

Both of these acts have talent.  And there are thousands of street drummers out there who beat on cans.  But this first guy is different.  He has an accompanying drummer with a real drum set.  He is incorporating tricks and flare into his performance that others can’t do, and his rhythm is near perfect.  The opera singer sounds like he belongs in the Sydney Opera House.  Nuff said.  Make sure you master your service or product or you’ll be left in the dust.

2.  Command an Audience with Social Proof

Both of these hustlin street performers take command.  They have insane confidence (since they have mastered their craft) and because of this they attract a few interested spectators.  Once a few join in, they’ve created social proof and more will continue to join as well. We don’t want to go buy a product that no one else is buying, but if there is a line out the store then we want in as well.  The same is true with the street performer mastery… if no one else is watching, we won’t watch.

3.  Encourage Applause and Feedback

Notice with the first street performer his “partner” called out to the audience letting people know it was OK to clap and cheer for the drummer doing the fancy tricks.  This applause created more social proof and made each person feel that it was OK to make noise themselves.  In return this draws in more people on the streets wondering what is going on with all of these people cheering.  A way you can encourage your prospects is by encouraging current clients to recommend you, ask for referrals or even by posting testimonials on your on your site.

4.  Call to Action

Not only do they encourage applause and gain more customers that way, but they also have a call to action.  The first performers do it brilliantly by actually walking around with a bucket and asking people to drop in money.  I Love this.  People want to walk up and drop in money for the great talent being performed, but they are too scared to walk up.  When you make it easy for them and put the bucket right in front of them and smile… they feel more inclined to take out their wallets and give you money.  Make sure to have your “add to cart” buttons prominent on your site and your sales pages and have a clear call to action to make others feel comfortable about giving you money as well.

5.  Thank Your Audience and Customers

Notice how each performer “thanks their customers” in their own special way.  It might be a smile, bow, head nod, a “thank you” or simply by performing more and over delivering with their performance.  Do this with your customers in your own special way.  I like to send thank you cards with a box of cookies or brownies (and I even do personal thank you calls for those that buy my higher end products).  What can you do to thank your customers and make them feel great about what they just purchased?

There is a thing or two we can all learn about getting more customers and increasing our sales by applying these simple street performer hustle strategies.  Obviously you’ve got to have a great product or service to make your potential customers want to buy, but be sure to take a moment to watch what the next streep performer does in your city to attract your attention… and start applying what they do in your business (only of course, if you tip them first).

 

Like what you’ve read so far?

get access to my free weekly tips

14 comments
MBMusgrove
MBMusgrove

Social proof has less to do with craft mastery and more with perceived risk mitigation. Same reason restauranteurs have employees park cars in front of their places.

ClickScoop
ClickScoop

Excellent post! I really think you hit the nail on the head with "master your craft" and everything else is secondary to that. I also attended your session at ASE11 and enjoyed it very much! Thanks!

danmoyle
danmoyle

Great video and tie-in to inbound marketing. The first thing I personally noticed was the social proof. If others have stopped to watch, then there must be something to see!

MarkPowers
MarkPowers

As both a professional drummer and an entrepreneur in other ways, I agree wholeheartedly with what you're saying here, Lewis!

A few months ago, I rounded up two other drummer buddies. We bought cheap tickets to a Portland Trailblazers basketball game, left our seats in the middle of the 4th quarter, and got setup to do some "busking" when the waves of fans poured out of the stadium! By applying several ideas similar to those that you presented, we were able to repay ourselves most of the spent gas/game/beer money in no time!

Definitely ideas that also apply OFF the streets and in the business world trenches. Thanks for a fun post!

Katrina Kavvalos
Katrina Kavvalos

I actually really enjoyed the first video~ they REALLY got my attention - great article-thx :-)))

Tyrone Hodges
Tyrone Hodges

you can all ways learn something from the streets.

TrafficColeman
TrafficColeman

tell people what to do and they will do it..just that simple..only when you got their attention though.

"Black Seo Guy "Signing Off"

Justicewordlaw
Justicewordlaw

Lewis you offered some really food information right here. You're right about asking back for feedback that is the best thing that you can do and actually respond back to them when they actually do.

Trackbacks

  1. [...] providing them with tracks and music for them to useHas a sweet talent – you gotta be good to attract viewers, or have some sort of expertise which Josh clearly hasTakes action- those that take action see [...]

Build Your Business Around an Epic Life!

Sign up for free below and receive cool stuff each week on:

Join The Greatness Community Now!

536 Flares Twitter 9 Facebook 91 Google+ 2 LinkedIn 60 StumbleUpon 374 536 Flares ×