LinkedIn

10 Powerful LinkedIn Tips

35 comments

The perceived value of your brand and your database are your most valuable assets.

At least this seems to be the case for most entrepreneurs and business professionals I know.

Generating success on LinkedIn has everything to do with enhancing your personal brand and expanding your database. In fact, Gary Vaynerchuck talks about the importance of building your brand equity within the social media landscape during this video below (even if you have already seen this, it’s always fun to revisit)

Powerful LinkedIn Tips

Without an identity on LinkedIn, your personal brand will suffer tremendously.

LinkedIn is also the only major social networking site where you can build a large database of highly targeted leads and access that database at any time (by exporting your connections emails).

Since LinkedIn is without a doubt the # 1 business social networking site, it’s important you put the energy and effort into getting the most out of your LinkedIn marketing.  Here are my top 10 LinkedIn tips to achieve this.

1.  Control Your Brand

This is the most important aspect for me, and why I included the video with Gary.   The best way to take control of your personal brand on LinkedIn is to fill out your entire profile and write concise, compelling, value driven copy.

For most, when you search for your name on Google, your LinkedIn profile is one of the top five results that show up. Control what others view about you by completing your profile 100%, and making it stand out from the rest.

2.  Join Groups In Your Niche

There are thousands of groups on LinkedIn.  Connect with the ones that fit your interest or industry.  Each group has a job board, a discussion area and forum, and a place to ask questions.  Get active in groups as it’s a powerful way to interact and find like minded professionals.

3.  Connect With Everyone

This is something I debate with people often.   I believe this is a limiting mindset when you don’t allow others to introduce themselves by reaching out to connect with you.  How do you expect others to want to hire you or do business with you if you shun them away?  Connecting with everyone on LinkedIn not only opens up new possibilities and opportunities, it also increases and expands your 2nd and 3rd degree connections, allowing for more people to find you, contact you and work with you.  Simple as that. 

4.  Ask Compelling Questions

That’s right.   Actually get on LinkedIn and ask a few questions every now and then… is that so hard?   I asked two questions that took me five minutes of my time and received over 50 helpful answers in return.   Just make sure you ask the right questions and tag it in the places where your target audience is searching.

5.  Become An Expert

A great way to share your expertise is to answer questions.  One of my connections told me he spends 15 minutes a day, 3 days per week answering questions related to his topic.  He says in brings in around 3-5 new clients each month after he follows up with each person (this results in $3,000-$5,000 more each month for him).  If leads are your concern, then answering questions could quite possible be your answer.

6.  Host Your Own Event

You would not believe the energy and enthusiasm created by hosting a live LinkedIn networking event.  I’ve hosted over 20 live events and promoted them all through the LinkedIn events section.  One event had over 1,000 RSVP’s and the average event had around 350 paying attendees.  It allows you to connect with those online connections… offline, and make powerful face to face relationships.  Learn about the benefits of hosting your own LinkedIn event here.

7.  Say Thank You

In the real world, people love it when you say “Thank you”.   It seems to solve a lot of problems in general.  Be sure to say those two important words every time someone does anything for you, such as makes a recommendation, makes an introduction, or answers your questions.  Saying “Thank You” is another thing Gary recommends, in fact it is the entire topic of his new book The Thank You Economy.

8.  Become Transparent

It seems as though the only way to be successful online these days is to become completely transparent. The more you try to hide something, or stay generic, people will move on to the next thing.  Seth Godin says that being remarkable is nothing more than having others remark about you. Take this advice into account as you go along your LinkedIn ways.

9.  Create a LinkedIn Group

I can’t say enough about LinkedIn groups and what they have done for my business.  They give you more credibility, help you get more leads, and more sales.  Here are my top 10 reasons to start a LinkedIn group and other thoughts on how to create a profitable business from your LinkedIn group.

10.  Make Recommendations

Chris Brogan has a great post on LinkedIn recommendation tips, and I suggest you check it out before you give any.  Of course it looks good to have a lot of recommendations on your profile (Chris has almost 150 of them here) but I always recommend giving them first before you ask for any.  Most likely if you give a great recommendation, that person would be happy to return the favor.

(Bonus Tip)  Use LinkedIn Applications

LinkedIn does a great job of adding more and more advanced applications to their tool belt.  It’s a great way to enhance your profile and stick out from the rest.  You can add a video to your profile, showcase your blog or your graphic design work, include your presentations, put up a picture of your book from Amazon, run a poll for your connections, and more.

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I hope you learned something new with these LinkedIn tips and you use them in your own profile.  If you want to learn about how to get more from LinkedIn to increase leads or sales, then make sure to sign up at www.linkedinfluence.com.

Did you enjoy this post?  If so, feel free to share this article on Twitter, Facebook or LinkedIn and also sign up to be notified each time I come out with another post like this one.  Go ahead an subscribe via email here (it’s free!)

image by Nan Palmero

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21 comments
Fred_Good
Fred_Good

The best way to check the health of a LinkedIn profile is to visit

http://cvwordchecker.com

It checks the health of words used in a profile. It checks for overused phrases and words

Fred_Good
Fred_Good

The best way to check the health of a LinkedIn profile is to visit

http://cvwordchecker.com

It checks the health of words used in a profile. it checks for overused phrases and words.

maltblue
maltblue

Hey Lewis, thanks for the great list of tips and ideas. I'm just really getting started with LinkedIn (properly) and this should help me kick things off good and proper.

Vanessa Reece
Vanessa Reece

Just awesome stuff. I think you've basically taken over my whole day as I absorb Linkedin with new vision. I've stupidly not used LinkinIn enough even though I've gained clients/referrals from there. I've taken action today on much of your advice in your videos and blogs. I tell my clients and students to take action all the time yet occasionally I don't heed my own words until someone like you jolts me with some cold hard facts. Thanks so much for the video (Gary rocks) as the expert advice you've given here!

smartnetzone
smartnetzone

I see the value in Linkedin, but still find it difficult to find groups in my area to join. Maybe my home town is just too conservative.This post will help me a lot of useful info on linkedin

CathyWebSavvyPR
CathyWebSavvyPR

Great post with some very useful tips. I use number five - answering LinkedIn questions and have often gotten clients & speaking opportunities from that as well. Especially when I have a good blog post on a related topic on my website. I use LinkedIn's Wordpress App to post my blog posts automatically so the last few are shown on my LI profile.

For example, if I have a strong post about business blogging on my blog. I will then look for questions to do with business blogging that can answer and add value to the person posting the question. I don't usually paste the link to my post - it can come off as spammy - (unless it happens to Directly answer the question).

I usually find that if my answer is useful, people will click through and read my profile then if the post is good, they click through and read my blog posts from the links. When they connect with me them mention the question and/or blog post. That combo often leads to a new client.

benlang
benlang

Hey Lewis,

I completely forgot how valuable LinkedIn was before reading this. For the past few months I've just been going on to check if I had any invitations but not to engage... I guess what's discouraging is the stream because it's pretty much full of tweets. I'm going to work on some of your tips above though in the future. Thanks!

NatalieSisson
NatalieSisson

Hey Lewis

I really like the idea of the 15 mins a day answering questions and then following up with those people, I have a weekly master plan in place and it involves hanging out strategically on LinkedIn to help people but I'm sure I could do more of it.

I love the connections you make on this site and how that leads to alliances and new clients. As with anything you just need to prioritize time spent on LinkedIn as part of your marketing and relationship building activities.

Natalie

Kristi Hines
Kristi Hines

Definitely agree with #3. I had read a lot about limiting your connections on the site, then started seeing people with over 500 connections and thought that it couldn't really hurt, and since I have a pretty open connection policy on other networks, why not this one.

Sure enough, I have been receiving lots of offers for work through direct and related connections. I find that, even if you're not looking for work, this can still be pretty powerful as you can recommend people in your network who might be looking to these opportunities and be a much-appreciated connector.

amyhagerup
amyhagerup

This is so cool. I'm signing up for the videos too. LinkedIn is the social networking site that I don't really understand how to utilize it best. Thanks so much. Blessings, Amy

John Garrett
John Garrett

Hey Lewis, I signed up for your LinkedIn training early updates, but I just got a lot of useful info from this post. I'm looking forward to seeing the rest of what you have coming up. Thanks!

Glennengler
Glennengler

good, simple advice. Love the "Thank You" comment --- who would have thought that Mom was always right? Keep them coming...

LewisHowes
LewisHowes moderator

@CathyWebSavvyPR great example Cathy, glad to see you are using it to answer questions and get more clients that way.

LewisHowes
LewisHowes moderator

@NatalieSisson Natalie, I can't stress how powerful the relationships and business contacts I've made on LinkedIn have been for me.... answering questions (but following up with those individuals) is huge, as they are speaking about their pain points most often and if you can help them be the solution to their pain then your job becomes a lot easier.

davesplace
davesplace

@LewisHowes @Kristi Hines My following comments/questions may seem "special Category, the bleeding obvious" ('Fawlty Towers', so meant to be funny):

You would naturally weed out spam or individuals/companies you have a strong ethical/moral opinion of before accepting request. Having said, unlike Twitter/Myspace/Facebook, have not found this to be the case so far. I assume this is the case generally, given the more professionally set up site, yes?

You can also delete connection, after you have accepted, if you have valid reason to also, yes?

I'm finding, things definitely grow exponentially ie as you connections grow, so do requests.

Thanks., Dave

LewisHowes
LewisHowes moderator

@Kristi Hines Exactly Kristi. I think everyone should open up their network to connect with new people... as how do you expect to get new leads or have more people hire you if you don't give them the chance to get to know you? Thanks for adding that thought.

LewisHowes
LewisHowes moderator

@amyhagerup I hope to help you understand it better Amy. Thanks for signing up.

LewisHowes
LewisHowes moderator

@John Garrett Hey John, glad you got some good value from here... and if you liked this post, you will love what I'm doing with Linked Influence!

LewisHowes
LewisHowes moderator

@Glennengler thanks my man. @garyvee is the man when it comes to saying "thank you" as he does it on Twitter constantly. Glad you enjoyed the post :)

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