Top 10 LinkedIn Business Marketing Tips


LinkedIn is the sexiest thing since Justin Timberlake’s song “Bringing Sexy Back”.

It’s so sexy, and such a useful business marketing resource that it has more than doubled its membership in the last year and now grows at a person every second.

If I were forced to choose between using only one social networking site for my business, from Twitter, Facebook, YouTube, and other social networking sites, I would choose LinkedIn, hands down.  I still love these other social networking sites, but LinkedIn is by far the most powerful for your business and career.

It’s that sexy!

Why LinkedIn Is #1

With the average household income per user hitting $109,000, which is much higher than Twitter, Facebook, and the other social networking power houses, you know you are dealing with people who mean business.

Being that it is the largest business networking site in the world, there is a mindset shift when users log on to LinkedIn compared to logging on their cousin sites, Twitter or Facebook.

The mood changes, the messages are more professional. Conversations are geared toward partnerships and transactions, as opposed to how funny you looked in your birthday pictures, and everything is centered around advancing careers or building businesses.

LinkedIn Means Business

Everyone talks about the power of Facebook ads (I’m not discounting how dynamic they can be; in fact, I’ve had great success using them myself), but the LinkedIn ad platform is even more powerful considering the demographic is made up of decision makers.

My point being, if you aren’t using this powerful site to market your business yet, then it’s time to start taking it more seriously and step your game up.

There are a number of ways to market yourself and your business online, but here are 10 LinkedIn tips that will drastically increase your marketing potential:

1.  Complete Your Profile

Your profile is the heart and soul of your online business brand.  It usually ranks in the top 5 of Google search results for “Your First and Last Name”.  When others do a search for your name to learn about your product, service, company, or previous work experience, then you’d better have a rock solid profile or that first impression could drastically tarnish your value.  Make sure you fill out your profile 100% for starters, then go on from there to make it sexier.

2.  Connect With Everyone

A number of LinkedIn newbies or purists will say, “You should only connect with those you already know and trust, so you can make recommendations to others when they want an introduction.”  Believe me, I understand where these users are coming from, but how do you expect to expand your opportunities and options when you shut off communication to the rest of the 85 million plus members on LinkedIn?

Think about it, you already know all of the opportunities that your closest connections can share since you talk to them more frequently.  It’s time to use LinkedIn like a live networking event and introduce yourself to others, make new friends, and start helping more people connect.  Also, start accepting invitations to others who add you, as the more connections you have, the larger your expanded network grows which helps create more opportunities in the long run.  Here are six other reasons you should connect with everyone on LinkedIn.

3.  Customize Your Websites

This is a basic thing that everyone should do.  It’s simple.  Creating a call to action attracts more attention then having a generic link that says “My website”.  Make it look and sound sexier so when people come to your profile they feel inspired to click on your links and go back to your website.

4.  Be Compelling

I have a huge knot on my forehead from falling asleep on my desk in mid-browse when looking at LinkedIn profiles.  Most of them are extremely boring and showcase zero personality or compelling attributes.  Add an interesting story in your summary, have a video recommendation pop up in the first few seconds, or at the least tell people who you are, who you help, and how you help them so there is some direction for people when they land on your profile.  Whatever you do, liven it up a little so the bump on my forehead can go away :)

5.  Recommend Others

I’m a firm believer in giving and helping others succeed as much as you possibly can.  The more you give, the more you will receive.  Recommending others without them asking you to is a great way to help increase the social proof on their profile, which could be the difference between an OK year, and a great year for them.

6.  Join Targeted Groups

LinkedIn groups, LinkedIn groups, LinkedIn groups!  It doesn’t matter what industry or business you are in, this the part of LinkedIn you should be focusing the most.  There are benefits to both joining and being a part of niche-related groups, and also being the owner of them.

I feel blessed to be the owner of many powerful groups.  Many have over 10,000 members, and one more than 32,000 members.  Think of them as independent social networks where you can spread your message, connect with key partners, and take your business to another level.  Want more? Here are my top 10 reasons to start a LinkedIn group.

7.  Connect With Twitter

I sometimes find that I get more comments and interaction on LinkedIn from the same update I published on Twitter.  The updates (even when synced from Twitter) seem to “stay on top” longer than they would in your Twitter stream.  The more interaction you get, the more others see it as well (it’s similar to Facebook in this regard).

Make sure to connect your Twitter account to LinkedIn.  Others talk about why this is bad because a lot of your messaging won’t be targeted for your LinkedIn audience (especially when you use “@” symbols and hashtags), but for the most part, my message is staying at the top of mind for my connections on LinkedIn and for me that’s a powerful thing.  Want to clean things up?  Just use the #in with a Twitter update and it will sync to your LinkedIn account when there is a specific message you want members to see.

8.  Add Your Company Profile

LinkedIn is constantly enhancing its platform and one of the things that has been lagging, until recently, was the company page section.  Now, it allows you to add a video, share more information about your products and services, and give more insights about your company and the people working there.

9.  Optimize Your Search Ranking

People are constantly searching for others on LinkedIn.  They are looking for employee candidates, freelancers, industry experts, and so on.  Why not optimize your profile to help you be found and contacted by more people looking for what you specialize in?  Wouldn’t it be nice to get a flood of people emailing or calling you to sign up for your services or products?  Make sure you increase your ranking on LinkedIn by following these 5 steps.

10.  Add Advanced Applications

I love the fact that LinkedIn has rolled out a number of applications to help you promote your business or your personal work better.  It doesn’t matter what industry you are in, there is an application for everyone that can help you get your message across better, and improve the overall experience of your LinkedIn profile.  Go to the applications section on your profile to see which ones you could start using today, and make the most out of the new ones that come out in the future.

How Sexy Are You?

Better yet, how sexy do you want to be?

LinkedIn gives you the opportunity to make your body of work sexy. Unfortunately, it also gives you the opportunity to make your work look sub par if you don’t implement these LinkedIn tips.

You have the choice to receive a flood of inbound opportunities for your business and career, or to take the easy way out and not put much energy to improving your profile.

How bad do you want to bring sexy back?


Image Credit: jose_7640

What is the one tip you received from this post that you think will impact your business the most?  Please share your thoughts in the comments section below.  Also, there are many more business marketing tips out there, and I’d love your input below as to what YOUR most powerful LinkedIn tip is.

Looking to take things to the next level on LinkedIn?  Make sure to grab a copy of LinkedWorking or LinkedIn Master Strategies today.

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Hi Lewis, I am reading your book and trying to distill your strategies into my local marketing efforts. I noticed in the book that your co-author has an image of himself in his request for a connection (pg 12). For the life of me, I can't figure this one out! Would please give some guidance on this one? Best regards,

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Hi Lewis, Thank You for this productive post!! The tips or the methods to be followed are really awesome. Im so glad to read this post, I have come across your site from RobinandJudy site!!


They are all good but the one about updating my LinkedIn profile because of how high it ranks in Google search results was the most powerful for me. Thanks, Lewis.


Thanks for the great tips! I really want to be active on LinkedIn...There's so much potential and I've been missing out but not anymore.


I can't begin to tell you enough how much I've learned since I subscribed to your feed a few weeks ago, you are the man with LinkedIn that goes without saying.

Thanks for more great tips, now I just need to go back and figure out how to get my video to automatically play and it would be nice if I could move it to the top. Outside of that it looks like I still have a lot to learn about LinkedIn, I'm excited about it.


OH wow, OK that makes a lot of sense dude.


Hi Lewis,

Just wanted to let you know that, by following SOME of your LinkedIn tips, I moved to number 1 and number 3 for my target keywords in LI. I haven't even joined relevant groups yet or formed my own.

As for customizing your website links, I would suggest using your target keyword. I'm pretty sure this will help with search engine rankings as well.

I need to check out your other tips on this post. They look awesome.
Thanks Lewis!



These are great tips Lewis. I am a huge advocate of LinkedIn and have found it to be amazingly powerful when paired with a proactive approach to Twitter. During the last year, I have used both social networks to network with individuals from all over the world and all walks of life. These relationships have produced endless (and spontaneous) opportunities that have included working on a political campaign, speaking engagements and even a job opportunity in Singapore. I am always looking forward to the next message waiting for me in my Twitter, LinkedIn and email in-boxes.


What a fun post Lewis! I want to be LinkedIn sexy! I'm definitely going to go apply some of these tips to my profile. Thanks for the screenshots, they help a lot! Happy Thanksgiving!


Hi Lewis, great stuff, as usual. Posted a link to this post from my Page on Facebook. Thanks for the great information. Have a happy and safe Thanksgiving. Take care, David


Excellent post, Lewis. I need to be better at some of these.

Kristi Hines
Kristi Hines

I'm getting into the applications, though I'm having a bit of trouble with the Slideshare / YouTube video implementation. I'll have to get back to working on that. Thanks for bringing sexy to professional networking! :)


Lewis, good stuff man. I think one of the more compelling points you bring out in the article is #9. Optimizing for search results is key. Just taking a few minutes to dial in your parameters can make all the difference in the effectiveness of a profile. Thanks for all you do and are doing!


Hey Lewis, I love the whole "sexy back" theme here. I have been making an effort lately to make my profile more sexy. Perfect timing to have found your post! Great information on your blog. I really enjoy your style of writing! You have a new reader :-)


Hey Lewis,

I have the same bump too! :)... I have been on LinkedIn for almost a decade, but couldn't find how sexy it could be! And so I left it in the cold storage!!

Until now, I started to wonder again after reading this.

May be I should start defrozing it, and finally get it up hot & spicy! :)


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