LinkedIn

How to Rank Higher On LinkedIn

53 comments

Wouldn’t it be nice to rank #1 on Google for a certain keyword in your industry or niche?

It would be amazing, and that’s why brands spend a lot of money every month to SEO agencies in hopes of making the front page of Google for a certain keyword.

I knew this concept was powerful as well, but realized the more I taught others this concept of ranking high on LinkedIn, they got excited about it!

Ranking High on LinkedIn

When you look at the image below, you will see that I rank first when you type in the keyword “sports” on LinkedIn.  For me this is very important as I want to dominate the online space with my site SportsNetworker, and the Sports Executives Association.  I want to be known as a credible resource in the sports industry, and by ranking first out of over 1.2 million (image below is an old screen shot) results for the word “sports” on LinkedIn this allows me to stay at the head of the pack in the sports business world.

5 Keys To Rank #1 On LinkedIn

This is a simple process to rank on the first page of search results in the “people search” section on LinkedIn.  Although this doesn’t work every time, it works most of the time and I’ve seen it well over 100 times happen for people in real time.  There are five places you need to put your keywords when you use this strategy:

1.  Headline

Your headline is the first thing people see when they go to your LinkedIn profile, therefore (in my mind) it’s the most important or most relevant part.  If your headline doesn’t have your keywords in it, then you are missing the biggest section of the equation.

2.  Current Work Experience

Your current work experience is the next most relevant thing because it is what you are currently doing in business.

3.  Past Work Experience

You start to notice that this works in the top to bottom approach within your profile.  Start from the top, and working your way through your profile to the bottom.

4.  Summary

Your summary is the meat of your profile, or the body of your speech.  Make sure it looks clean and you don’t just add a line of key words next to each other or it won’t represent your personal brand well.

5.  Specialties

This is the section you want to add a number of different keywords to showcase your talents in short phrases.

I go into more detail about each section during my video interview with the sassy Amanda Coolong and good friend Efren Toscano on the TechZulu show below.

There are a number of other reasons LinkedIn can help you improve your reach within your industry or niche, simply starting a LinkedIn group will help your build a loyal fan base of potential customers in no time.  Take advantage of this powerful site by optimizing your profile full of key words, then start using the other amazing features it has to take your brand or company to the next level.

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33 comments
Wilton Blake
Wilton Blake

Here is an addition tip that I stumbled on because I realize that I was not listed in the "writers" category. That was because I listed "writer" as a skill and not "writers." The official category for the list is "writers." I just made the change so I'm hoping to at least make the list in my city.

elearninggr
elearninggr

This was a great guide although it missing some more factors concerning ranks. For example connections and groups can help rankings on linkedin and even google

Stacie Price
Stacie Price

Great post Lewis -- your tips and steps were very beneficial. Before making the recommended changes, I was not not even within the first 4 -5 pages of over 243,000 seach results for keyword "financial advisor"; HOWEVER, once I made the changes that you advised, I AM NOW ON PAGE 1 when searching for this keyword. I will admit that at first I was very skeptical if it would work, but it worked like a charm. Thank you so much for sharing this info!!

wsiabelpardo
wsiabelpardo

You opened my eys, and now I'll work in LinkedIn for having more than just my profile. Thanks a lot for sharing the info, Lewis.

nvbeard
nvbeard

Just discovered your blog. Great read. One more tip: Before making all these changes, be sure to change your Privacy settings and turn off your broadcast activity. Just uncheck the box and save. When you're done making your changes, go back, and recheck the box. A flurry of activity will annoy most people.

marymac2468
marymac2468

Thanks for the helpful information!

Mary McCamphill

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SteveatGameFace
SteveatGameFace

Sorry Lewis, I guess I'm not understanding you. How does ranking first on a LinkedIn or Google search for a specific 'key word' lend you any sort of credibility? Isn't credibility earned through hard work, consistent results, and a focus on relationship with your customers rather than dollars? I'm really looking forward to your response.

skooloflife
skooloflife

Wow. I watched the video and added the words podcaster and social media strategy to my profile and for the term podcaster Im on page 6 of the results. I'm definitely gonna mess with this some more :)

Marketing_Guy
Marketing_Guy

Cool ideas. Thanks for sharing the knowledge. I have done most of what you said. It is a good reminder to go back and take another look.

Rob

e9england
e9england

This is another helpful article.. if you want to optimize your blog try to use Senuke this is also a great tool for article submission on a different Social Networking Sites, Article Directories and this tool will also help you to submit on a different bookmarking sites and RSS try it now...

barrykahan
barrykahan

Ok. You got me. Time to test. Reading how someone just became the mayor of a location can get a bit tiresome on twitter. Don't get me wrong, I enjoy connecting there but eel a bit guilty sometimes hanging out there. Going to try some of your tips and spend more time in the groups. Thanks!

Digital Tomorrow Today
Digital Tomorrow Today

This is a great post. At the end you mention groups - is there a chance groups will become 'toxic' as so many of them seem to be full of self promoters and little real content. I guess you are saying 'make your own' so you can manage the content and value.

Jamie :-)

mcday (Mike Coday)
mcday (Mike Coday)

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Gregg Swanson
Gregg Swanson

Lewis – Great information! I got your books, belong to the Sports Executive Association and because of the info I’ve received from you and these sources I have dominated the number 1 position in LinkedIn for ‘mental strength’ and ranked very high on other keywords as well. Thanks again for the great info!

Wayne Woodworth
Wayne Woodworth

I made changes to my LinkedIn profile based on the 5 things you mentioned and I immediately rank #9 for wellness. That's cool!

Lewis
Lewis

Thanks for the kind comments everyone :) Glad you are enjoying this post!

Carol Palmatier
Carol Palmatier

I tried this yesterday, and was amazed to see myself rank on the first page for five of my keyword phrases. Lewis, thanks so much for this info!

Now I'm off to get your ebook so I can figure out how to turn this high rank into new prospects and happy clients. Thanks again!

Laara WilliamSen
Laara WilliamSen

Thank you for sharing this helpful information. You are an inspiration and a wonderful example of marketing!

Csaba
Csaba

Nice post, Lewis.

Thank you for publishing this and keep up the good work.

Csaba

Allen - Social Marketer
Allen - Social Marketer

Looks simple but I know there are many people who might not be doing any of the above specified things! Also your suggestion is really effective as you have reached top for your keyword and illustrated it!

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