How to Leverage Twitter Marketing to Build Your Brand and Business


I love to use Twitter, but I hardly talk about it as I’m a big believer that LinkedIn adds more value in getting a lot of leads and sales for your business.

However, there is still value in using Twitter for getting in front of the right audience, staying relevant, and building your brand.

In the above interview I did on Fox Business with Lauren Simonetti, we talk about some of the best ways to leverage Twitter and how to use it (while even sharing more personal moments in your life and not getting in trouble for it).

Below is also a recent article I did for Entrepreneur.com on the 10 Things Entrepreneurs Should Be Tweeting About and a brief summary of the top 10 things are:

1. Personal news
2. Mistakes and lessons
3. Answers to questions
4. Links to articles
5. Pictures of unusual things you see
6. Wisdom from the book you’re reading
7. Interesting advertising
8. Fun purchases
9. Share wisdom from outside the world of business
10. Your work

What are your thoughts?  How do you use Twitter for your business?  Are you seeing a benefit to using it, or mostly just a waste of your time? Please share in the comments section below.

Also this weekend I’m doing a free course about how to launch an online business with my good friends Derek Halpern and James Wedmore on CreativeLIVE. Make sure to watch as it’s free if you attend live. Check it out here for more details.

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