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How to Become an Authority Online (8 Simple Steps)

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authority lewis howesIs it just me or do you also notice a lot of average branding and marketing strategies in the online space?

Guess what? Being average isn’t going to cut it if you want to be great!

So many entrepreneurs and business owners are striving for elite status, but just don’t have the authority to make it happen.

And the best way to set yourself up to win with your business is by becoming The Authority in your industry.

What does that mean?

Most of the top authorities get more leads, consistent clients, have higher rates, endless demand, along with countless opportunities knocking at their doorstep.

If you want to get there, then here are the 8 key things you can do right now to become an authority online:

Here is the breakdown for the 8 keys to becoming an authority in your industry online.

1.  Know Your Expertise

The fakers will always be sniffed out so make sure you know your stuff like the back of your hand.

2. Write a Book

Everyone’s got a book these days as it’s so easy to self publish on Kindle.  If you don’t have a book it’s going to have people second guessing your expertise.

3. Build an Authority Site (Invest in Design)

This doesn’t necessarily mean that you have to go overboard with the perfect design.  It really means you want to focus on the layout and the flow of the site so the user will easily feel “at home” when they arrive.

4. Memorable and Sharable Content

Boring content sucks, and no one wants to read or share it.  Create epic stuff that people can’t wait to share first.

5. Featured in Media

When you see someone on TV, in a magazine/newspaper of hear them on the radio frequently, they don’t get on their by chance… it’s because they have something of value and expertise to add to the segment.  Work your way onto getting featured as often as possible.

6. Guest Posting

I like the idea of “being everywhere” and a great way to start is by guest posting on all of the authority sites in your industry.

7. Connecting With Influencers

Don’t just connect with them… but add massive value and promote them as you’ll quickly become the champion of their network if you do.

8. Speak at Events

This isn’t a must, but it sure helps when you do as the people that attend and speak at events tend to have their hands on the pulse of the industry.

What’s worked for you?

In the comments section below share what’s worked for you and why.  Have you applied any from the 8 above, or something else?  If so, which ones?  Thanks for sharing and be sure to post this article on Twitter of Facebook as well.
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47 comments
DonfelixOdoh
DonfelixOdoh

It just connects more with what i read from Better Than Good. I love the point on design and branding as a little difference in perception can make big difference in conversion rate and sales volume among competitors in the same market niche.

Kate NYC
Kate NYC

Lewis, as always you're generous with your recommendations and ideas. Thank you for being such a leader.


I take issue with #2. Because everyone can self publish I do not think that a Kindle or Nook (or PDF) publication makes anyone more of an authority. It may make them more known in their industry and in the digital world. Of course if the definition of "authority" has more to do with being recognized, then I guess it's one of the necessary steps in the seven here. All respect to those who feel this is a necessity. For me it's about the quality of the published content.

gpstberg
gpstberg

I'm looking around for the date on this article because it sure sounds like something I might have read in 2009 or so.  What's new here?

shanakaybarnett
shanakaybarnett

This is a post I will have to save and add as a checklist. Thank  Lewis 

carlos_sandoval
carlos_sandoval

Like always great stuff Lewis!  Becoming an authority figure really is the way to greatness.  Love how you put it "Being average isn’t going to cut it if you want to be great!"

corbinlinks
corbinlinks

Timely kick "in the behind" - thanks Lewis!


I've implemented all of them, except #5 and #6. (Needed the reminder, thanks!)


Spreading expertise through multiple media and channels has worked well in the past. Thinking of sites such as Amazon, iTunes, and Pinterest as additional search engines has also helped.

Mollycules
Mollycules

wooooot! thanks for the inspiration as always!

photony
photony

Awesome advice. I'm looking to write another book, anyway, so why not one on my newest area of expertise. Great stuff as always, Lewis!

christinekaczmar
christinekaczmar

As always, solid.  Thank you, Lewis.  Just curious, how many masterminds are you currently a part of and how often do you meet? 

DialDominic
DialDominic

I love the video, and the information in this is incredible.  As I plan for my vision of my life I am thankful to have you as my friend and mentor helping me with points like this to help me achieve what I see myself doing in life.

RobbGorringe
RobbGorringe

One of the things I'm learning from you Lewis, is to seek to respond to twitter replies, FB comments, IM's, emails, blog post comments ASAP. People take time to enter our world. That definitely means something. And you sure are a role-model in this.

DoggyDay
DoggyDay

Is it bad that I am instantly attracted to #7 and #8, where as the other points (assuming they are more important since they come first) give me goose bumps?

JasonGracia
JasonGracia

This video was right up my alley! Loved it, Lewis. Thanks for the content!

fmsmargi
fmsmargi

Great suggestions, well organized and to the point. I just finished reading the Go-Giver on a plane this weekend and your point about adding value and giving more to others is head on with what the author was saying. Thanks for the Friday afternoon video!

300Watches
300Watches

Most of it. Everything absolutely works, Lewis. These steps are very good in increasing the visibility of an authority site as well. Thanks for this!

Shannon Hernandez
Shannon Hernandez

I love this video! It's everything you and James Wedmore said in that Creative Live workshop you guys taught last December!!

TomBeal
TomBeal

Great points, Lewis. Enjoy reading and listening to your insights. What worked for me: Speaking on stage in a Mankini truly "uncovered" my authority & expert status...plus it was a riot! :)

Maura Sweeney
Maura Sweeney

Loved it, Lewis. Great, simple and straight-forward advice that effectively captures your own personality (and brand) while you're at it :)   

Manu Kalia
Manu Kalia

Solving problems, teaching and answering tons of questions in my specific field has been really helpful for me.  Coming out with book/program very soon.  Need to work on getting featured on media.  Thank again for sharing the fundamentals.  Simple, powerful and effective.  Keep up the great work. 

MattSCPRW
MattSCPRW

Good point on #5. This can be overlooked when concentrating to be an authority online with all the online tools and channels. Other forms of media are still viable and can help increase an audience.

tombukevicius
tombukevicius

@Lewis Howes #2 is on my list for next year. Writing a book a great way to share your knowledge and perspective with others. Keep up good work. 

davidhooper1
davidhooper1

Agree, but will add that the book needs to be paper, which is easy to do. Nobody gets big media with just an ebook. ;)

RonnieSandlin
RonnieSandlin

Right on the money @Lewis Howes. The formula you laid out here is simple and effective!


RickyFigueroa
RickyFigueroa

Excellent! "Write a Book" - that phrase is chasing me, and I will get it done. Thank you, Lewis.

Will Hish
Will Hish

awesome thanks young grant cardone

mattmedeiros
mattmedeiros

Oh man - thank GOD you're telling people to invest in quality web. 


Keep it up!

LewisHowes
LewisHowes moderator

@photony you could do a book... or start focusing on some of the others since you already have the book... just a thought. 

LewisHowes
LewisHowes moderator

@RobbGorringe it means a lot when you take time to comment... so thank you and I do my best to reply when I see them :)

LewisHowes
LewisHowes moderator

glad you enjoyed that workshop! 

RobbGorringe
RobbGorringe

@LewisHowes Right on. It's totally cool. It's a busy season for everyone. And, believe me, I'm growing a lot because of you. #Thankful

Trackbacks

  1. […] to Become an Authority Online (8 Simple Steps)* 1. Know Your Expertise 2. Write a Book 3. Build an Authority Site (Invest in Design) 4. Memorable […]

  2. […] How to Become an Authority Online (8 Simple Steps) from Lewis Howes at LewisHowes.com […]

  3. […] How to Become an Authority Online (8 Simple Steps) (Lewis Howes) […]

  4. […] instance, you could decide to become an authority figure in baking cakes. Then, know the actions (tasks/projects) that will take you closer to that […]

  5. […] How to Become an Authority Online (8 Simple Steps) […]

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